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Content Strategy at UX Melbourne

by Karen McGrane on Jul 26, 2010

1,371 views

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interaction design information architecture content strategy ux melbourne user experience content management content analysis content marketing ux

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To determine what web initiatives would create the biggest impact, we completed an assessment project with three components:
A Market Overview to determine competitor best practices and industry benchmarks
Analytics of current site usage
Usability Audit of the site with philosophy's target demographic performing tasks on the site
During the design phase we continued with usability research, testing and optimizing the design.
Finally we followed up with a post launch analysis to see how we did and provide further recommendations.

6 Favorites

User Comics at User Comics 1 year ago
Raphaëlle RIDARCH , webmestre éditorial at France Tags content strategy 1 year ago
Ariel J , Co-Founder / Experience Designer at Rocket Matter 1 year ago
William Toll , VP, Marketing at Yottaa Tags content marketing ux 1 year ago
Vinay Shastry , Consultant at Home 1 year ago
Thomas Knoll , Community Architect at Zappos.com 1 year ago

Content Strategy at UX Melbourne — Presentation Transcript

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