Content Strategy at UX Melbourne

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  • To determine what web initiatives would create the biggest impact, we completed an assessment project with three components:
    A Market Overview to determine competitor best practices and industry benchmarks
    Analytics of current site usage
    Usability Audit of the site with philosophy's target demographic performing tasks on the site
    During the design phase we continued with usability research, testing and optimizing the design.
    Finally we followed up with a post launch analysis to see how we did and provide further recommendations.