Content Strategy at UX Melbourne
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Content Strategy at UX Melbourne

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  • To determine what web initiatives would create the biggest impact, we completed an assessment project with three components: <br /> A Market Overview to determine competitor best practices and industry benchmarks <br /> Analytics of current site usage <br /> Usability Audit of the site with philosophy&apos;s target demographic performing tasks on the site <br /> During the design phase we continued with usability research, testing and optimizing the design. <br /> Finally we followed up with a post launch analysis to see how we did and provide further recommendations. <br /> <br />
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Content Strategy at UX Melbourne Content Strategy at UX Melbourne Presentation Transcript