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Adapting Ourselves to Adaptive Content

by Managing Partner at Bond Art + Science on Mar 23, 2012

  • 100,433 views

Full transcript available here: http://karenmcgrane.com/2012/09/04/adapting-ourselves-to-adaptive-content-video-slides-and-transcript-oh-my/ ...

Full transcript available here: http://karenmcgrane.com/2012/09/04/adapting-ourselves-to-adaptive-content-video-slides-and-transcript-oh-my/
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.

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18 of 8 previous next Post a comment

  • micstar Content Lab Publicis München at Content Lab Publicis München Hi Karen,
    great presenation about #adaptivecontent. We - at our #contentlab at Pubicis Munich thinking about the same strategies.

    Best
    Michael
    1 year ago
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  • baybyy baybyy Hello
    Am mary ,
    i saw your profile today and became interested in you, i will like to know you the more, and i want you to send an email to my mail so that i can give you my picture for you to know whom i am. Here is my email address (maryjobe86@yahoo.de) I believe we can move from here. I am waiting for your reply in my mail don't send it in the site.
    Remember the distance or color does not matter but love matters allot in life
    (maryjobe86@yahoo.de)
    Hello
    Am mary ,
    i saw your profile today and became interested in you, i will like to know you the more, and i want you to send an email to my mail so that i can give you my picture for you to know whom i am. Here is my email address (maryjobe86@yahoo.de) I believe we can move from here. I am waiting for your reply in my mail don't send it in the site.
    Remember the distance or color does not matter but love matters allot in life
    (maryjobe86@yahoo.de)
    1 year ago
    Are you sure you want to
    Your message goes here
    Processing…
  • baybyy baybyy Hello
    Am mary ,
    i saw your profile today and became interested in you, i will like to know you the more, and i want you to send an email to my mail so that i can give you my picture for you to know whom i am. Here is my email address (maryjobe86@yahoo.de) I believe we can move from here. I am waiting for your reply in my mail don't send it in the site.
    Remember the distance or color does not matter but love matters allot in life
    (maryjobe86@yahoo.de)
    1 year ago
    Are you sure you want to
    Your message goes here
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  • svot Shane O'Toole, Project Manager at CCI Europe very Interesting Karen 1 year ago
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  • markohurst Marko Hurst, Author, Speaker, Consultant :: Content Strategy & Analytics at Content Analytics A great and simple way to show and explain 'Intelligent Content'. Nice one Karen! 1 year ago
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  • tragester Lisa Trager, Lead Content Strategist | Information Architect at Consultant - Pictures In Motion Karen, you really hit the nail on the head with this one! And thanks for presenting it at NYCS. 2 years ago
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  • stribs Robert Stribley, Information Architect at Razorfish Great presentation by Karen McGrane 2 years ago
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  • vasukolla vasu kolla at vasu kolla Thanks for sharing! We have been doing the same for a while now. 2 years ago
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Adapting Ourselves to Adaptive Content Adapting Ourselves to Adaptive Content Presentation Transcript