×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Adapting ourselves to adaptive content

by Managing Partner at Bond Art + Science on Oct 26, 2011

  • 5,841 views

For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. ...

For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.

Statistics

Views

Total Views
5,841
Views on SlideShare
5,543
Embed Views
298

Actions

Likes
13
Downloads
106
Comments
1

6 Embeds 298

http://www.justaboutsane.com 188
http://lanyrd.com 86
http://thinkux.posterous.com 12
http://storify.com 9
http://www.linkedin.com 2
http://www.mefeedia.com 1

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

Post Comment
Edit your comment

Adapting ourselves to adaptive content Adapting ourselves to adaptive content Presentation Transcript