#ias13@karenmcgrane
2043
1. IA FOREVER!
I think the smart move,actually, is to double-down on  Information Architecture.                                 — Kai Tur...
IT’S A GREAT TIME TO BE AN IA!
2005MOBILE         2013
SOCIAL PUBLISHING
CONTENT MANAGEMENT
APIs
FUTURE-FRIENDLY
Metadata is a love note to the future.FUTURE-FRIENDLY                             — Jason Scott, @textfiles
STRUCTURED CONTENTTAXONOMYMETADATA
LINGUISTIC   SPATIALCATEGORICAL   TACTILE   VERBAL     VISUAL
INFORMATIONARCHITECTURE
CONTENT    INTERACTIONSTRATEGY      DESIGN
CONTENT         INTERACTION           IASTRATEGY           DESIGN
CONTENT MODEL
Information architectures matterenormously because what they show usis what we see. Content experts [AND]        designers...
1. IA FOREVER!
1. IA FOREVER!2. COMPLETE TRANSFORMATION   OF HOW BUSINESSES OPERATE
“This was back when the Internetwas still some exotic pet kept inthe corner of the publishing world—throw some kibble at i...
Real Business                Digital
EVERY BUSINESS IS DIGITAL.
EVERY BUSINESS IS IN THE USEREXPERIENCE BUSINESS.
Forum                ered Design    Considered      User-Cent           ful (with a              1          pologies to   ...
Forum                ered Design    Considered      User-Cent           ful (with a              1          pologies to   ...
USER-CENTERED DESIGN
USER-CENTERED
We need to change business,      not become it.             — Cennydd Bowles, IA Summit 2011
EVERYTHING WE DO ISCHANGE MANAGEMENT.
VIBES MATTER
Technical   External   Internal
Technical   External   Internal
Dreamy             Competent                                    Rockstarcompetence               Jerk             Incompet...
MOTIVATIONS MATTER
COMPASSION MATTERS
COGNITIVE EMPATHY
DIGITAL FATIGUE
Twenty-first-century life is karaoke — a never-ending attempt to maintain    dignity while a jumble of data uncontrollably...
1. IA FOREVER!
1. IA FOREVER!2. COMPLETE TRANSFORMATION   OF HOW BUSINESSES OPERATE
1. IA FOREVER!2. COMPLETE TRANSFORMATION   OF HOW BUSINESSES OPERATE3. ?????4. PROFIT!!!
EASIEST UX JOB IN THE WORLD
youyou         you         you         you         you            you         you         you      you         you        ...
THEY NEED YOU MORE THANYOU NEED THEM.
From those to whom much is given,        much is expected.                      —Mary Gates, Bills Mom
THE WORLD NEEDS IAMORE THAN EVER.
CHANGE MANAGEMENTAND COMPASSION ARE THESAME THING.
SET UP THE NEXT GENERATIONFOR SUCCESS.
THANK YOU.@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
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IA Summit 2013 Closing Plenary

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I gave the closing keynote at the IA Summit in Baltimore. These are my slides.

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IA Summit 2013 Closing Plenary

  1. 1. #ias13@karenmcgrane
  2. 2. 2043
  3. 3. 1. IA FOREVER!
  4. 4. I think the smart move,actually, is to double-down on Information Architecture. — Kai Turner
  5. 5. IT’S A GREAT TIME TO BE AN IA!
  6. 6. 2005MOBILE 2013
  7. 7. SOCIAL PUBLISHING
  8. 8. CONTENT MANAGEMENT
  9. 9. APIs
  10. 10. FUTURE-FRIENDLY
  11. 11. Metadata is a love note to the future.FUTURE-FRIENDLY — Jason Scott, @textfiles
  12. 12. STRUCTURED CONTENTTAXONOMYMETADATA
  13. 13. LINGUISTIC SPATIALCATEGORICAL TACTILE VERBAL VISUAL
  14. 14. INFORMATIONARCHITECTURE
  15. 15. CONTENT INTERACTIONSTRATEGY DESIGN
  16. 16. CONTENT INTERACTION IASTRATEGY DESIGN
  17. 17. CONTENT MODEL
  18. 18. Information architectures matterenormously because what they show usis what we see. Content experts [AND] designers are our friends. — Edward Tufte
  19. 19. 1. IA FOREVER!
  20. 20. 1. IA FOREVER!2. COMPLETE TRANSFORMATION OF HOW BUSINESSES OPERATE
  21. 21. “This was back when the Internetwas still some exotic pet kept inthe corner of the publishing world—throw some kibble at it, watch itdance on its little leash, oh quitecute, it definitely won’t kill us inthe night. —Gone Girl
  22. 22. Real Business Digital
  23. 23. EVERY BUSINESS IS DIGITAL.
  24. 24. EVERY BUSINESS IS IN THE USEREXPERIENCE BUSINESS.
  25. 25. Forum ered Design Considered User-Cent ful (with a 1 pologies to Harm ijkstra, Nikl aus Wirth, Edsger D and D on Norman) of the identiªe d the importance elo pment have often d to the Stu dies of IT for dev IT syste ms to be matche of IT systems and the need for tral concerns for the usability es are cen ie s. These two issu n.tre needs of host communit (HCI), o r Interaction Desigy om puter Interaction partic- discip line of Human–C centered design is just one c tion Design, user- ch Wit hin HCI and Intera be organ ized to achieve su des ign processes can ular view on how t the aims. g from a workshop held a n discussions arisin alifor- Th is paper reports o conferen ce in San Jose, C ra ction (CHI) 2007 brought Com puter/Human Inte the worl d. The workshop st HCI conference in practitio- nia . CHI is the large signers a nd development r a group of 45 interaction de ts from 17 countr ies, togethe participan o rld and included o- ners fr om around the w ers based in emerging econ h ers and practition aim of inclu ding many researc Namibia , and Benin. The h ina, South Africa, tribute to mie s such as India, C raction design could con shop was to examine how inte sues were discuss ed, the work many is for develo pment. Although rincipal the success of IT cusing on some of the p s a necessarily selective report fo
  26. 26. Forum ered Design Considered User-Cent ful (with a 1 pologies to Harm ijkstra, Nikl aus Wirth, Edsger D and D on Norman) of the identiªe d the importance elo pment have often d to the Stu dies of IT for dev IT syste ms to be matche of IT systems and the need for tral concerns for the usability es are cen ie s. These two issu n.tre needs of host communit (HCI), o r Interaction Desigy om puter Interaction partic- discip line of Human–C centered design is just one c tion Design, user- ch Wit hin HCI and Intera be organ ized to achieve su des ign processes can ular view on how t the aims. g from a workshop held a n discussions arisin alifor- Th is paper reports o conferen ce in San Jose, C ra ction (CHI) 2007 brought Com puter/Human Inte the worl d. The workshop st HCI conference in practitio- nia . CHI is the large signers a nd development r a group of 45 interaction de ts from 17 countr ies, togethe participan o rld and included o- ners fr om around the w ers based in emerging econ h ers and practition aim of inclu ding many researc Namibia , and Benin. The h ina, South Africa, tribute to mie s such as India, C raction design could con shop was to examine how inte sues were discuss ed, the work many is for develo pment. Although rincipal the success of IT cusing on some of the p s a necessarily selective report fo
  27. 27. USER-CENTERED DESIGN
  28. 28. USER-CENTERED
  29. 29. We need to change business, not become it. — Cennydd Bowles, IA Summit 2011
  30. 30. EVERYTHING WE DO ISCHANGE MANAGEMENT.
  31. 31. VIBES MATTER
  32. 32. Technical External Internal
  33. 33. Technical External Internal
  34. 34. Dreamy Competent Rockstarcompetence Jerk Incompetent Jerk ♥ Lovable Fool likability
  35. 35. MOTIVATIONS MATTER
  36. 36. COMPASSION MATTERS
  37. 37. COGNITIVE EMPATHY
  38. 38. DIGITAL FATIGUE
  39. 39. Twenty-first-century life is karaoke — a never-ending attempt to maintain dignity while a jumble of data uncontrollably blips across a screen. — Douglas Coupland
  40. 40. 1. IA FOREVER!
  41. 41. 1. IA FOREVER!2. COMPLETE TRANSFORMATION OF HOW BUSINESSES OPERATE
  42. 42. 1. IA FOREVER!2. COMPLETE TRANSFORMATION OF HOW BUSINESSES OPERATE3. ?????4. PROFIT!!!
  43. 43. EASIEST UX JOB IN THE WORLD
  44. 44. youyou you you you you you you you you you you you
  45. 45. THEY NEED YOU MORE THANYOU NEED THEM.
  46. 46. From those to whom much is given, much is expected. —Mary Gates, Bills Mom
  47. 47. THE WORLD NEEDS IAMORE THAN EVER.
  48. 48. CHANGE MANAGEMENTAND COMPASSION ARE THESAME THING.
  49. 49. SET UP THE NEXT GENERATIONFOR SUCCESS.
  50. 50. THANK YOU.@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
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