SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Content Strategy Will Make or Break Your Process

by Managing Partner at Bond Art + Science on Jun 09, 2010

  • 7,449 views

Web content: it's the meat in the sandwich, not the icing on the cake. So why does planning for useful, usable content get short shrift in the design and development process? Too often, content ...

Web content: it's the meat in the sandwich, not the icing on the cake. So why does planning for useful, usable content get short shrift in the design and development process? Too often, content strategy tasks are treated like a black box, not given the same attention to detail as other activities. In the end, developers bear the brunt of this error, asked to resolve content problems that should have been fixed much sooner. In this session, Karen McGrane and Jeff Eaton talk about why we fail to plan for content, and how everyone involved in the process can help make it better.

Statistics

Views

Total Views
7,449
Views on SlideShare
7,236
Embed Views
213

Actions

Likes
30
Downloads
334
Comments
0

10 Embeds 213

http://www.slideshare.net 166
http://www.levidepoches.blogs.com 14
http://levidepoches.blogs.com 13
http://www.levidepoches.fr 7
http://lanyrd.com 5
http://contentstrategy.posterous.com 3
http://static.slidesharecdn.com 2
http://luigicangiano.amplify.com 1
http://facebook.slideshare.com 1
http://dailyinteractive.ca 1
More...

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Content Strategy Will Make or Break Your Process Content Strategy Will Make or Break Your Process Presentation Transcript