THE USERS THAT USE YOU
A Workshop With Karen McGrane and Josh Rubin
from Bond Art and Science
11 April 2007
sponsored by

AGENDA

1. WE PRESENT
2. YOU BREAKOUT
3. WE ALL DISCUSS

WHY ARE YOU HERE?

Your project team is trying to decide
between two different options for
how to implement a feature. How do
you persuade them that your idea is
the best solution?
5

You think your services firm should
sell more content strategy (or
usability testing, or taxonomy) work.
How do you influence the
organization so that happens?
6

You are a new IA hired into an
engineering-driven product firm. How
do you gain influence over the
developers so your ideas are
implemented?
7