THE USERS THAT USE YOU
A Workshop With Karen McGrane and Josh Rubin
from Bond Art and Science

11 April 2007
sponsored by
AGENDA
1. WE PRESENT
2. YOU BREAKOUT
3. WE ALL DISCUSS
WHY ARE YOU HERE?
Your project team is trying to decide
between two different options for
how to implement a feature. How do
you persuade th...
You think your services firm should
sell more content strategy (or
usability testing, or taxonomy) work.
How do you influe...
You are a new IA hired into an
engineering-driven product firm. How
do you gain influence over the
developers so your idea...
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
The Users That Use You: IA Summit Presentation 2008 in Miami
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The Users That Use You: IA Summit Presentation 2008 in Miami

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UX professionals seek to gain more power, influence, and decisionmaking authority in their organizations. They can use familiar user-centered design techniques to understand how to effect change and become leaders.

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The Users That Use You: IA Summit Presentation 2008 in Miami

  1. 1. THE USERS THAT USE YOU A Workshop With Karen McGrane and Josh Rubin from Bond Art and Science 11 April 2007 sponsored by
  2. 2. AGENDA
  3. 3. 1. WE PRESENT 2. YOU BREAKOUT 3. WE ALL DISCUSS
  4. 4. WHY ARE YOU HERE?
  5. 5. Your project team is trying to decide between two different options for how to implement a feature. How do you persuade them that your idea is the best solution? 5
  6. 6. You think your services firm should sell more content strategy (or usability testing, or taxonomy) work. How do you influence the organization so that happens? 6
  7. 7. You are a new IA hired into an engineering-driven product firm. How do you gain influence over the developers so your ideas are implemented? 7
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