Wordpress: A Hands on Workshop for Researchers


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Slides from a session at York University on how to use Wordpress for research activities.

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Wordpress: A Hands on Workshop for Researchers

  1. Wordpress: A Handson Learning Sessionfor ResearchersKMb Learning SessionApril 3, 2012
  2. Agenda1. Introduction to social media2. Blogging 1013. Blogging for research4. Setting up a blog with Wordpress.com5. Strategies for getting started6. Additional resources7. Q and A 2
  3. 1- Social Media- Some Definitions• “A group of Internet based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content”• “Includes web-based and mobile technologies used to turn communication into interactive dialogue”• “Online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.”Kaplan, A. M., & Haenlein, M. (2010).Users of the world, unite! The challenges and opportunities of social media. BusinessHorizons,53(1), 59-68Social media. (n.d.). In Wikipedia. Retrieved January 10, 2012, from http://en.wikipedia.org/wiki/Social_mediaThornley, J. (2008, April 8). What is “social media?”. Retrieved January 10, 2012 from ProPR blog http://propr.ca/2008/what-is-social-media/ 3
  4. 1- Social Media: Web 1.0 vs. Web 2.0 http://www.sizlopedia.com/2007/08/18/web-10-vs-web-20-the-visual- difference/ 4
  5. 1- Social Media and Knowledge Mobilization Why use social media for KMb? Social media provides the tools to help support the process of KMb • Disseminate knowledge and research in an iterative and interactive way • Build communities for partnerships, collaboration and sharing • Get academic research into the hands of people who can use it Image adapted from http://webbiquity.com/social-media-marketing/the-four-cs-of-social-media-marketing/ 5
  6. 2- Blogging 101• The word blog is short for web log• Blogs contain entries, more commonly called posts, displayed in reverse chronological order typically pertaining to a single subject or theme• Readers may leave comments about blog posts, making blogs more interactive and social than static websites• People can subscribe to updates to a blog via RSS or email• There are a number of free blogging tools available. The most popular are- WordPress, Blogger, TypePadFrom Wikipedia http://en.wikipedia.org/wiki/blog. Accessed on April 2, 2012 6
  7. 3- Blogging for researchWhy blog for research activities?• Blogs allow you to connect in a more interactive and less formal way than traditional websites• Provides you with a wider audiences and lets interested readers to follow your blog posts• An alternative to traditional academic journals- blogs are open access, some blogs are now peer reviewed and they can reach readers who may not have access to academic journals 7
  8. 3- Blogging for research8 Reasons Why Researchers Should Blog:1. Public engagement2. Raise your profile and digital identity3. Networking4. Writing practice5. Helps shape your thoughts/ideas6. Gets your material out quickly7. Allows for a quick response from your audience8. Opens your eyes to the bigger world of social mediaMorris, Gareth. (2010). 8 reasons why researchers should blog. Retrieved fromhttp://www.homelesshub.ca/%28S%28cbktsc45bmzvmjn31tluzrqw%29%29/Library/8-reasons-why-researchers-should-blog-48123.aspx 8
  9. 3- Blogging for research 9
  10. 3- Blogging for research 10
  11. 3- Blogging for research 11
  12. 4- Blogging with WordPressWordPress.org vs WordPress.com• WordPress.org is a web publishing system that can be used to create small websites and blogs that you install on your won server. York computing services can set up a York-branded wordpress.org blog for York faculty members and departments• WordPress.com is just a blog that lives on WordPress’ servers. You don’t have full control over the PHP code, and you can’t upload plugins but it is easier to set up and maintain and you can still customize the look and feel of your blog 12From Wordpress http://en.support.wordpress.com/com-vs-org/. Accessed on April 2, 2012
  13. 4- Setting up a blog with WordPress Go to http://wordpress.com and log in Username: kmbyork Password: kmbunityork 13
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  25. Break Please be back in 10 minutes 25
  26. 4- Setting up a blog with WordPress.com 26
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  33. 4- Setting up a blog with WordPress.com 33
  34. 5- Strategies for Getting StartedThings to Consider Before You Start:• What will you blog about? • What topics will you blog about? • Do you think you have enough to blog about?• If you are part of a project or team- who will do the blogging? • Who will be responsible for writing the posts, putting them into WordPress and monitoring any comments? • Will you have one blog author, for example ResearchImpact, or will each person who writes a post publish it as themselves?• How often will you post? • Aim to post at least one blog story per week 34
  35. 5- Work Plan for Getting Started• Decide on a blog name and register for an account• Set up the appearance of your blog by: • Choosing a theme • Adding widgets to your sidebar • Adding your logo (if you have one) to the header • Filling out your profile • Adding an About page• Configure settings such as: • Your personal settings • Connecting your blog to your other social media sites • Set up notifications for new comments• Add some categories and tags to help organize your content and facilitate searching• Write a blog post! 35
  36. 5- Tips for posting• Try to keep post between 300-500 words• Include pictures for visual interest and to break up the text so it is easier to read• Add hyperlinks where appropriate• Remember to add categories and tags• Click on Preview to see what it will look like before publishing• Change the title of pictures so that they are a description of the picture for people using screen reading technology• If the picture seems really close to the text, go into Advanced Settings and enter in 5 in the Vertical space and Horizontal space boxes• If you re-use the same picture often, you don’t need to re-upload it everytime. Instead, click on Media Library and select the picture from there 36
  37. Resources8 Reasons Why Researchers Should Blog http://www.homelesshub.ca/%28S%28cbktsc45bmzvmjn31tluzrqw%29 %29/Library/8-reasons-why-researchers-should-blog-48123.aspxDoorey’s Workplace Law Blog http://www.yorku.ca/ddoorey/lawblog/How to Write a Good Research Blog Post http://scienceofblogging.com/how-to-write-a-good-research-blog-post/Research Blogging http://researchblogging.org • A list of blogs that talk about peer reviewed research 37
  38. ResourcesResearch Matters: Finding Solutions to Homelessness http://www.homelesshub.ca/researchmattersScience Blogs http://scienceblogs.com/ • A collection of over 80 science focused blogsVanderbilt University Social Media Handbook http://web.vanderbilt.edu/resources/social-media-handbook/ • Very good resources on how to create a social media strategy and how to start using various tools 38
  39. 6- ResourcesYorkU’s Graphic Standards Manual http://www.yorku.ca/yorkweb/standards/graphicstandards.htm • Follow this to ensure you following York’s visual identity standards and are using the York logo correctlyYorkU Web Publishing Services http://www.yorku.ca/computing/facultystaff/webpages/publishing.html • Can help you set up a Wordpress.org blog 39
  40. Questions? 40
  41. Krista JensenKnowledge Mobilization Officerkejensen@yorku.ca x 88847Website SlideSharewww.researchimpact.ca www.slideshare.net/KMbYorkTwitter YouTubetwitter.com/KMbYork www.slideshare.net/KMbYorktwitter.com/researchimpact DeliciousMobilize This! Blog delicious.com/researchimpactresearchimpact.wordpress.comO3 Spaceresearchimpact.othree.ca