Social Media 201
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Social Media 201



Slides from a workshop given at York University in Toronto, Canada on October 9, 2013.

Slides from a workshop given at York University in Toronto, Canada on October 9, 2013.



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Social Media 201 Social Media 201 Presentation Transcript

  • 1 Social Media 201 Krista Jensen Knowledge Mobilization Unit October 9, 2013
  • 2 Agenda • Overview of KMb Services at York • Useful Tools • • HootSuite • Tweet Chats and Twitter Walls • Other Social Media Platforms • LinkedIn Groups • YouTube Channels • Slideshare Channels • Pinterest • Analytics • Social Bro • Twitter Counter • Wordpress • Social Media Strategy Building
  • 3 Services at York • Provide Knowledge Mobilization support to all York faculty, staff and graduate students engaged in policy and practice relevant research • Knowledge Brokering • Knowledge Mobilization events for networking and collaboration • Clear Language research summaries • Knowledge Mobilization Learning Sessions providing capacity building in KMb and Social Media
  • 4 Services at York • Knowledge Mobilization Strategy development for grant proposals • Social Media Strategy development for research projects, online partnership building and research dissemination
  • 5 Why Use Social Media? • Disseminate knowledge and research in an iterative and interactive way • Build communities for partnerships, collaboration and sharing • Get academic research into the hands of people who can use it Image adapted from
  • 6
  • 7 HootSuite
  • 8 TweetChat
  • 9
  • 10 Tagboard
  • 11 LinkedIn Groups
  • 12 YouTube Channels
  • 13 SlideShare Channels
  • 14 Pinterest
  • 15 Analytics- SocialBro Free version available on Chrome or $6.95/month
  • 16 Analytics- Wordpress
  • 17 Analytics- Twitter Counter
  • 18 Social Media Strategy Building Need to consider: • Team • Primary Goals • Audiences • Current Conversation • Selecting Tools • Content • Measuring Success • Name and Design • Evaluation
  • 19 Resources General Social Media • URL shortener that lets you track who clicked on your links Cambridge Community Television • Good presentations on how to develop a social media strategy The Conversation Prism • Visual of many social media tools for various purposes
  • 20 Resources NameChk • Let’s you see if your username is available on social networking sites Nonprofit Social Network Benchmark Report 2012 • Report that summarizes how nonprofit organizations are using social media and the top factors for success
  • 21 Resources Online Database of Social Media Policies • Links to over 175 social media policies and guidelines in use by various organizations, including many universities SlideShare • Post your presentations online and allows you to embed them on your website
  • 22 Resources Vanderbilt University Social Media Handbook • Very good resources on how to create a social media strategy and how to start using various tools York University Social Media Guidelines media-standards_may2012_r3.pdf
  • 23 Resources Facebook HOW TO: Set up a facebook Page • Includes step by step instructions to set up a fan page Twitter 10 Ways Researchers Can Use Twitter researchers-can-use-twitter/
  • 24 Resources Introduction to Social Media Measurement with HootSuite measurement-with-hootsuite-7919595 LSE Guide to Using twitter in University Research, Teaching and Impact Activites guide TweetBackup • Twitter doesn’t archive tweets but you can backup your tweets and export them to Excel with this tool
  • 25 Resources TweetChat • Allows you to have a tweetup, a kind of twitter “conference call”, using hashtags. This tool with show only conversations with your chosen hashtag TweetStats • Show some statistics and analytics on your tweets. Also can create a word cloud of all the words you tweet
  • 26 Resources Twuffer • Allows to you schedule in tweets for a later time. Good to use if you are going to be away or plan to tweet daily about a resource, eg. ResearchSnapshots Twitter Help Center • Articles to get you started, as well as information about solving common problems and how to report a violation
  • 27 Resources Using Twitter for Research • A Prezi presentation outlining ways to use twitter aimed at researchers
  • 28 Questions?
  • 29 Krista Jensen, KMb Officer ext 88847