Social Media 201
Upcoming SlideShare
Loading in...5
×
 

Social Media 201

on

  • 1,176 views

Slides from a workshop given at York University in Toronto, Canada on October 9, 2013.

Slides from a workshop given at York University in Toronto, Canada on October 9, 2013.

Statistics

Views

Total Views
1,176
Views on SlideShare
1,176
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Media 201 Social Media 201 Presentation Transcript

  • 1 Social Media 201 Krista Jensen Knowledge Mobilization Unit October 9, 2013
  • 2 Agenda • Overview of KMb Services at York • Useful Tools • Bitly.com • HootSuite • Tweet Chats and Twitter Walls • Other Social Media Platforms • LinkedIn Groups • YouTube Channels • Slideshare Channels • Pinterest • Analytics • Social Bro • Twitter Counter • Wordpress • Social Media Strategy Building
  • 3 Services at York • Provide Knowledge Mobilization support to all York faculty, staff and graduate students engaged in policy and practice relevant research • Knowledge Brokering • Knowledge Mobilization events for networking and collaboration • Clear Language research summaries • Knowledge Mobilization Learning Sessions providing capacity building in KMb and Social Media
  • 4 Services at York • Knowledge Mobilization Strategy development for grant proposals • Social Media Strategy development for research projects, online partnership building and research dissemination
  • 5 Why Use Social Media? • Disseminate knowledge and research in an iterative and interactive way • Build communities for partnerships, collaboration and sharing • Get academic research into the hands of people who can use it Image adapted from http://webbiquity.com/social-media-marketing/the-four-cs-of-social-media-marketing/
  • 6 Bitly.com
  • 7 HootSuite
  • 8 TweetChat
  • 9 tchat.io
  • 10 Tagboard
  • 11 LinkedIn Groups
  • 12 YouTube Channels
  • 13 SlideShare Channels
  • 14 Pinterest
  • 15 Analytics- SocialBro Free version available on Chrome or $6.95/month
  • 16 Analytics- Wordpress
  • 17 Analytics- Twitter Counter
  • 18 Social Media Strategy Building Need to consider: • Team • Primary Goals • Audiences • Current Conversation • Selecting Tools • Content • Measuring Success • Name and Design • Evaluation
  • 19 Resources General Social Media Bit.ly http://bit.ly • URL shortener that lets you track who clicked on your links Cambridge Community Television www.slideshare.net/cctvcambridge • Good presentations on how to develop a social media strategy The Conversation Prism www.theconversationprism.com • Visual of many social media tools for various purposes
  • 20 Resources NameChk http://namechk.com/ • Let’s you see if your username is available on social networking sites Nonprofit Social Network Benchmark Report 2012 http://nonprofitsocialnetworksurvey.com/index.php • Report that summarizes how nonprofit organizations are using social media and the top factors for success
  • 21 Resources Online Database of Social Media Policies http://socialmediagovernance.com/policies.php • Links to over 175 social media policies and guidelines in use by various organizations, including many universities SlideShare www.slideshare.net • Post your presentations online and allows you to embed them on your website
  • 22 Resources Vanderbilt University Social Media Handbook http://web.vanderbilt.edu/resources/social-media-handbook/ • Very good resources on how to create a social media strategy and how to start using various tools York University Social Media Guidelines http://www.yorku.ca/yorkweb/standards/documents/yu-social- media-standards_may2012_r3.pdf
  • 23 Resources Facebook HOW TO: Set up a facebook Page http://mashable.com/2011/05/22/how-to-facebook-page/ • Includes step by step instructions to set up a fan page Twitter 10 Ways Researchers Can Use Twitter http://www.networkedresearcher.co.uk/2011/08/03/10-ways- researchers-can-use-twitter/
  • 24 Resources Introduction to Social Media Measurement with HootSuite http://www.slideshare.net/hootsuite/introduction-to-social-media- measurement-with-hootsuite-7919595 LSE Guide to Using twitter in University Research, Teaching and Impact Activites http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter- guide TweetBackup http://tweetbackup.com • Twitter doesn’t archive tweets but you can backup your tweets and export them to Excel with this tool
  • 25 Resources TweetChat http://tweetchat.com/ • Allows you to have a tweetup, a kind of twitter “conference call”, using hashtags. This tool with show only conversations with your chosen hashtag TweetStats http://tweetstats.com • Show some statistics and analytics on your tweets. Also can create a word cloud of all the words you tweet
  • 26 Resources Twuffer http://twuffer.com/ • Allows to you schedule in tweets for a later time. Good to use if you are going to be away or plan to tweet daily about a resource, eg. ResearchSnapshots Twitter Help Center http://support.twitter.com/ • Articles to get you started, as well as information about solving common problems and how to report a violation
  • 27 Resources Using Twitter for Research https://www.martineve.com/2011/05/23/using-twitter-for-research/ • A Prezi presentation outlining ways to use twitter aimed at researchers
  • 28 Questions?
  • 29 Krista Jensen, KMb Officer kejensen@yorku.ca ext 88847 www.researchimpact.ca twitter.com/KMbYork researchimpact.wordpress.com twitter.com/ResearchImpact researchimpact.othree.ca www.slideshare.net/KMbYork researchimpact.othree.ca delicous.com/researchimpact