Building a KMb Strategy - September 19, 2012


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Slides from the workshop held at York University, Toronto, Canada on developing a Knowledge Mobilization strategy.

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Building a KMb Strategy - September 19, 2012

  1. 1. Building a KnowledgeMobilization Strategy Michael Johnny, Manager Knowledge Mobilization Unit York University
  2. 2. Overview1. What is Knowledge Mobilization – KMb 1012. Building a KMb plan for a research project – strategic framework 2
  3. 3. Definitions1. Knowledge MobilizationKnowledge Mobilization is about ensuring that all citizens benefitpublicly from funded research. It can take many forms, but theessential objective is to allow research knowledge to flow both fromwithin the academic world, and between academic researchers andthe wider community 3
  4. 4. Definitions1. Knowledge TranslationKnowledge Translation (KT) is defined as a dynamic and iterativeprocess that includes synthesis, dissemination, exchange andethically sound application of knowledge to improve the health ofCanadians, provide more effective health services and products andstrengthen the health care system. 4
  5. 5. Context – institutional knowledge mobilization services Knowledge Mobilization Research Producer User Summaries Research Push Exchange Pull Translation Research (KE) (KT) (KT) Help Desk Translation Help Desk co-production partnerships CBR Research Partnerships Research Forums Community Based Research KMb Interns KM in AM Social Media 5
  6. 6. Portugal Cove, NL 6
  7. 7. KMb Partnerships throughout the Research Cycle Plan Consultation Wikis, blogs Partnerships Web site Research forum Town hall Theatre Posters public policy Policy brief Disseminate Execute professional practice PSA Practice Populations guideline Clinical practice Popular press Intervention Social studies Marketing Internships Evaluate Researcher exchange Surveys, case studies, expert panelists 7
  8. 8. KMb Summary1. Acknowledge the confusion around terminology (KM, KMb, KT, KTE, KU, RU, K*2. At the basis of KMb is the two-way exchange processes. It is all about relationships.3. Co-production distinguishes KMb from:– Knowledge Translation (often thought as one way push)– Knowledge Transfer and Exchange(which does support active two-way exchange) 8
  9. 9. So what do I think I know about KMb?1. KMb is purposeful. It is aimed to support specific outcomes.2. KMb is social. There is action and activity.3. Knowledge: “The socialization of data and information”4. Mobilization: “Is not ‘the battle’. It is making sure we have what we need for the battle.” 9
  10. 10. 1. Knowledge Mobilization Research Planning Template Objectives – KMb planning for research purposes. Deliverable - Following these steps will help provide a comprehensive KMb plan 10
  11. 11. Acknowledgements Adapted by research and development from: Dr. Melanie Barwick The Hospital for Sick Children, Toronto and Dr. Donna Lockett KT Consultant Scientist Knowledge Translation Training, 2009 11
  12. 12. KMb Research Planning Template – 13 steps 1. Identify Partners 2. Partner Engagement 3. KMb Expertise 4. Main Messages (for research projects) 5. Audiences 6. Goals 7. Methods 8. Process 9. Impact 10. Partners Role 11. Resources Required 12. Related Budget Items 13. Estimated Costs 12
  13. 13. Step 1 – Research Partners  Researchers  Public / Consumers Brokers Bits  Decision Makers (org, comm, York U Knowledge govt) Brokers can help identify  Policy Makers (govt, comm) collaborators for a research project.  Private Sector Leveraging the national network,  Funding Body we can help find research expertise from across Canada. 13
  14. 14. Step 2 – Partner Engagement Option A Brokers Bits - Initial – from conception to grave What does the term ‘partner’ Option B mean to you? Is your expectation - Early - After conception to grave clear and consistent with those you’re collaborating with? Option C Be explicit from - End - Dissemination / Project End only the beginning. Meaningful engagement Option D requires honest, respectful - Beyond the project (ongoing, extended) dialogue. 14
  15. 15. Step 3 – KMb Expertise Needed? Lots of options to consider: Brokers Bits • Researcher with KMb expertise So why a dedicated knowledge broker? • Consultant with KMb expertise Sometimes, simply • Knowledge Broker / Specialist creating knowledge/products • Organizational KMb support is not good enough. • KMb support within the partner Brokers can help organization move knowledge into action using an • Project Manager with KMb responsibility array of tools and activities, tailored to the needs of your audiences. 15
  16. 16. Step 4 – Main Messages What messages do you anticipate sharing? • Briefly, what your research/project seeks to: • You can consider this for multiple audiences 16
  17. 17. Step 5 – KMb Audiences What audiences will you target? • Researchers Brokers Bits • Practitioners / Service Providers This is an important element to consider. • Public Understanding your • Media audience(s) will help shape the work you • Consumers will do. • Decision Makers Not all audiences • Policy makers want to receive information the • Private Sector / Industry same way. • Other 17
  18. 18. Step 6 – KMb Goals Are you seeking to: Generate Brokers Bits • Awareness • Interest Always consider the • Practice change ethical and legal • Behaviour change principles in your • Policy Action KMb efforts. Consider goals for Impart each audience • Knowledge group you’re • Tools engaging. Inform • Research • Policy • Practice 18
  19. 19. Step 7 – KMb Methods What KMb methods/activities will you use? Brokers Bits York has structured their • Broker / KMb Specialist activity into three • Research Summaries streams: • Website / IT • Multi stakeholder collaboration People – capacity building, internships, • Mass Media Campaign and educational efforts • Financial Intervention/Incentive • Performance Feedback Spaces – creating space • Capacity Building / Training for people to meet and interact • Peer Reviewed Publication • Conference Projects – user • Social Media Tools generated collaborative • Others... project 19
  20. 20. Step 8 – KMb Process – when will KMb occur? Option 1 Integrated KMb – researchers and research users will shape the research process (setting questions, methodology, tools, analysis, dissemination...) Option 2 End of Grant KMb – KMb activities are employed once the project is completed 20
  21. 21. Step 8 – …and can the KMb Unit at York help? Academic Non Academic Dissemination - Traditionally scholarly - Clear language research publication summary - Academic conference - Non-traditional forms of presentation dissemination (such as theatre) - Web posting of outputs - Social media Integrated - Academic collaborators - Non-academic collaborators or on grant co-applicants on grant - Scholarly workshops application throughout the grant - Workshop, town hall, open - Hosting a wiki or blog to house create two-way - Hosing a wiki or blog to create conversation two way conversation - Workshop w/ peers to - Participatory action / reflect on emerging community-based research research findings - * This all takes time 21
  22. 22. Step 9 – KMb Impact – behaviour, practice, policy, research How will you evaluate impact? • Reach Indicators • Copies Distributed • Copies Requested • # downloads, hits, visits • Media Exposure • Usefulness Indicators • Satisfied With • Usefulness of • Changed Views • Gained Knowledge • Use Indicators • # intend to use • # adapting the information • # using to inform policy/practice • Partnership Indicators (#’s) 22
  23. 23. Step 10 – Partners Roles How will partners assist in developing, implementing or evaluating the KMb plan? 23
  24. 24. Step 11 – Required Resources What resources do you require? • Human • Financial • IT • Web • Leadership • Management • Workers • Board • Volunteer • Others 24
  25. 25. Step 12/13 – Budget Items / Estimated Costs Identify budget items related to your plan • Knowledge Broker • Project Manager / KMb Specialist • Clear Language Writer • Web development / IT • Travel • Workshops / Venue • Public Relations • Web 2.0 (social media) • Others 25
  26. 26. ‘Tools’ for building a KMb / KT StrategyKMb Strategy Table1. Activity (and matching audiences)2. Outcomes (and outcome indicators)3. Impact (and desired timelines)Summary (paragraph or page)- What are you going to do (objectives)- How are you planning to do this (activities)- Who are your audience(s)/collaborators- What will result from this work, and how will you demonstrate it. 26
  27. 27. Michael Johnnymjohnny@yorku.ca