Setting Yourself Apart From The Crowd

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Developing and using a personal brand is an important part of career management and career transition. This program will help you to understand branding and how to create your own brand.

Developing and using a personal brand is an important part of career management and career transition. This program will help you to understand branding and how to create your own brand.

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  • Karen,
    One common mistake a lot of people make is that they only do this when they're looking for a new job, instead of realizing that, whether we realize it or not, we are always marketing ourselves.

    Do you agree?

    Great presentation.

    Thank you for sharing!

    Judy
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  • Great presentation. It helped me a lot
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  • What do these symbols stand for? What are they trying to tell you?A brand is a symbolic embodiment of all the information connected to the product. It serves to create associations and expectations around it. “It often includes a logo, fonts, color schemes,symbols, and sound, which may be developed to represent implicit values, ideas, and even personality

Transcript

  • 1. Karen M Zoller, HR Performance Specialist
    Setting Yourself Apart From the Crowd
  • 2. As a result of this program you will be able to:
    Understand how branding can help you in your career
    Acquire the skills to develop your own brand
    Describe yourself as a brand based on your talents and attributes
    Create a personal brand statement
    Acquire the skills to develop your own brand
    Create a career strategy using your brand
    Maintain and grow your brand
  • 3. “Making your Way in the World Today, takes everything you got. . .”
    These are challenging times in the world of work
    Unemployment statistics are high
    Job hunting and job hopping increases
    Competition is stiffening
    You need to make sure that those around you know what you have to offer
    How can YOU stand out in this crowd?
  • 4. Corporate Brands
  • 5. Personal Branding
  • 6. What is a Brand?
    A Brand symbolizes all the information associated with the product, service or individual
    It communicates expectations, values, ideas, personalities
    Effective branding boosts the bottom line of any company, individual or service.
    It has the ability to equip a new product or service with instant credibility and value
  • 7. Personal Branding
    Process by which individuals differentiate themselves by identifying and communicating:
    A unique value proposition . . .
    With a consistent message and image . . .
    To achieve a specific goal
    A well –planned personal branding campaign creates a strong, consistent and specific association between the individuals and the perceived value he/she offers
    You are the product!
  • 8. How does a Personal Brand help your Career?
    Developing a personal brand will help you uncover your unique skills/abilities and hidden qualities.
    It helps you to understand and differentiate yourself from your competition
    It helps you to see how you add value.
    Helps you to enhance your recognition as experts in your field, establish reputation and credibility, and build self confidence.
    A Personal Brand can guide your career
    “The biggest benefit you get from understanding who you are …. is a stronger belief in your own value.”

  • 9. Anatomy of a Brand
    Skills and Competencies
    What particular skills and competencies do you have?
    What is your area of expertise?
    What are you passionate about?
    Personal Attributes
    What are your personal characteristics?
    What sets you apart from others?
    What are your strengths?
  • 10. Anatomy of a Brand
    Personal Style
    What impression do you make on people who meet you?
    What does the way you dress say about you? How would you describe your style?
    Does your personal style match your personality?
    How well do you communicate?
    How do you communicate your value to others?
  • 11. Anatomy of a Brand
    Who do you know?
    Who makes up your network?
    How can these contacts help you achieve your goals?
    Who do you partner with?
  • 12. Anatomy of a Brand
    Marketing Yourself
    How do you market yourself?
    What types of community events or activities do you get involved in?
    How are you involved in promoting your profession?
    Where will people see you?
  • 13. Where Do You Start to Build Your Brand?
    Elements of a Personal Brand
    Value Proposition: What do you stand for?
    Differentiation: What makes you stand out?
    Marketability: What makes you compelling?
    Start with An Inventory of You
    your Talents
    your Competencies
    your areas of Expertise
    your Values
    your Abilities
  • 14. Steps to developing your Brand
    What are your goals?
    What are the kind of results you want to see in your life or career?
    “If you don’t know where you’re going, any road will take you there.” George Harrison
  • 15. Steps to Developing Your Brand
    Understanding Yourself
    What are your core values? What are your guiding principles?
    What are your skills? Your competencies? Attributes?
    What sets you apart from others?
    What are your passions? What activities, interests or topics fascinate and energize you?
  • 16. Exercise: From the list of Cereals below, select one that you like. Why Are you that Product and Why? Describe yourself.
    Cheerios
    Wheat Chex
    Cinnamon Toast Crunch
    Froot Loops
    Shredded Wheat
    Honeycomb
    Kashi – Go Lean
    Life
    Frosted Flakes
    Rice Crispies
    Wheaties
    Special K
    Berry BerryKix
    Raisin Bran
    Captain Crunch
    Lucky Charm
  • 17. Exercise: From the list of Dog Breeds below, select one that you like. What are the Characteristics You Share with thAt dog? Describe yourself.
    Afghan
    Poodle
    Alaskan Husky
    Bulldog
    Golden Retriever
    Jack Russell Terrier
    Labrador
    German Shepherd
    Doberman Pincher
    Dalmatian
    Schnauzer
    Beagle
    Basenji
    Collie
    Basset Hound
    St. Bernard
    Greyhound
    Bloodhound
    Boxer
    Chihuahua
    Shih Tzu
  • 18. Steps to Developing Your Brand
    Get feedback from family, friends, peers –
    What do people think of when they see you?
    HOW OTHERS SEE YOU
    Ask family members, friends, and peers:
    How do they see you?
    What do they see as your greatest strengths?
    “O wad some power the giftiegie us, To see oursel’s as ithers see us!”
    Robert Burns
  • 19. steps to developing your Brand
    YOUR BRAND COMMUNITY
    Who are your competitors?
    What makes you different?
    What is your target audience?
    How will you attract your target audience to you?
  • 20. Your Personal Brand Statement
    A Personal Brand Statement is a sentence that describes:
    What you want to be, (the value you offer);
    What makes you different , and --
    Who your audience is.
    A Personal Brand Statement:
    A tagline
    Reminds you of your purpose, goal
    Guides you in making decisions regarding your career
    Communicate your value
  • 21. Developing Your Personal Brand Statement
    Examples
    A Personal Brand Statement answers:
    • What you want to be?
    • 22. What you are best at?
    • 23. Who do you serve?
    “I’m the leading personal branding expert (niche topic) for gen-y (audience served).”
    I am a Nuclear Engineer who is expert in controlling power plants, maximizing safe & low cost power capacity (Homer Simpson)
    An Administrative Assistant who organizes office details while implementing efficiency recommendations
    My personal brand is I am an author, speaker, and consultant on technology policy and online communication.
    A Personal Brand Statement:
    Consists of one sentence
    Can be easily understood
    Can be recited from memory
  • 24. You are “the Whole Package”
    Display and use your brand with:
    Your Elevator Speech
    Your Resume
    E-mails, correspondence
    Business Cards
    Telephone Calls
    Linked In, Facebook, Blogs, etc
    Personal Appearance
    Professional Demeanor
    Branding is about:
    Clarity
    Consistency
    Constancy
    Incorporate your brand in everything you do.
    “Act your brand”
  • 25. “Once You Have Found it never let it go . . .”
    Maintaining Your Brand
    Communicate your brand throughout your career
    Recruit a squad of brand cheerleaders
    Learn from mentors who matter
    Collaborate with the person you want to learn from
    Be your own boss – think like a brand. Be ready for reinvention
  • 26. In Closing
    What questions do you have?
    What will you take away from this discussion?
    How will you use this information to Set Yourself Apart from the Crowd?
  • 27. “ You always make each day a special day. By just you're being you. There's only one person exactly like you in the whole world. And that's you yourself, . . . “
    Fred Rogers
  • 28. Resources
    “Career Distinction, Standing Out By Building Your Brand”, by William Arruda and Kirsten Dixon (Book)
    “Me 2.0 Build a Powerful Brand To Achieve Career Success”, by Dan Schwabel (Book)
    The Personal Branding Blog, by Dan Schwabel http://personalbrandingblog.com/
    “Strengths Finder 2.0”, By Tom Rath (Book)
    Getting Back To Work Faster, by Jill Konrathhttp://www.getbacktoworkfaster.com/ (Free Download Book)
    Quintessential Careers Website: quint.careers.com
    “Get Hired! Winning Strategies to Ace the Interview,” Paul C. Green, PhD (Book)