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Setting Yourself Apart From The Crowd
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Setting Yourself Apart From The Crowd


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Developing and using a personal brand is an important part of career management and career transition. This program will help you to understand branding and how to create your own brand.

Developing and using a personal brand is an important part of career management and career transition. This program will help you to understand branding and how to create your own brand.

  • Karen,
    One common mistake a lot of people make is that they only do this when they're looking for a new job, instead of realizing that, whether we realize it or not, we are always marketing ourselves.

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  • Great presentation. It helped me a lot
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  • What do these symbols stand for? What are they trying to tell you?A brand is a symbolic embodiment of all the information connected to the product. It serves to create associations and expectations around it. “It often includes a logo, fonts, color schemes,symbols, and sound, which may be developed to represent implicit values, ideas, and even personality
  • Transcript

    • 1. Karen M Zoller, HR Performance Specialist
      Setting Yourself Apart From the Crowd
    • 2. As a result of this program you will be able to:
      Understand how branding can help you in your career
      Acquire the skills to develop your own brand
      Describe yourself as a brand based on your talents and attributes
      Create a personal brand statement
      Acquire the skills to develop your own brand
      Create a career strategy using your brand
      Maintain and grow your brand
    • 3. “Making your Way in the World Today, takes everything you got. . .”
      These are challenging times in the world of work
      Unemployment statistics are high
      Job hunting and job hopping increases
      Competition is stiffening
      You need to make sure that those around you know what you have to offer
      How can YOU stand out in this crowd?
    • 4. Corporate Brands
    • 5. Personal Branding
    • 6. What is a Brand?
      A Brand symbolizes all the information associated with the product, service or individual
      It communicates expectations, values, ideas, personalities
      Effective branding boosts the bottom line of any company, individual or service.
      It has the ability to equip a new product or service with instant credibility and value
    • 7. Personal Branding
      Process by which individuals differentiate themselves by identifying and communicating:
      A unique value proposition . . .
      With a consistent message and image . . .
      To achieve a specific goal
      A well –planned personal branding campaign creates a strong, consistent and specific association between the individuals and the perceived value he/she offers
      You are the product!
    • 8. How does a Personal Brand help your Career?
      Developing a personal brand will help you uncover your unique skills/abilities and hidden qualities.
      It helps you to understand and differentiate yourself from your competition
      It helps you to see how you add value.
      Helps you to enhance your recognition as experts in your field, establish reputation and credibility, and build self confidence.
      A Personal Brand can guide your career
      “The biggest benefit you get from understanding who you are …. is a stronger belief in your own value.”

    • 9. Anatomy of a Brand
      Skills and Competencies
      What particular skills and competencies do you have?
      What is your area of expertise?
      What are you passionate about?
      Personal Attributes
      What are your personal characteristics?
      What sets you apart from others?
      What are your strengths?
    • 10. Anatomy of a Brand
      Personal Style
      What impression do you make on people who meet you?
      What does the way you dress say about you? How would you describe your style?
      Does your personal style match your personality?
      How well do you communicate?
      How do you communicate your value to others?
    • 11. Anatomy of a Brand
      Who do you know?
      Who makes up your network?
      How can these contacts help you achieve your goals?
      Who do you partner with?
    • 12. Anatomy of a Brand
      Marketing Yourself
      How do you market yourself?
      What types of community events or activities do you get involved in?
      How are you involved in promoting your profession?
      Where will people see you?
    • 13. Where Do You Start to Build Your Brand?
      Elements of a Personal Brand
      Value Proposition: What do you stand for?
      Differentiation: What makes you stand out?
      Marketability: What makes you compelling?
      Start with An Inventory of You
      your Talents
      your Competencies
      your areas of Expertise
      your Values
      your Abilities
    • 14. Steps to developing your Brand
      What are your goals?
      What are the kind of results you want to see in your life or career?
      “If you don’t know where you’re going, any road will take you there.” George Harrison
    • 15. Steps to Developing Your Brand
      Understanding Yourself
      What are your core values? What are your guiding principles?
      What are your skills? Your competencies? Attributes?
      What sets you apart from others?
      What are your passions? What activities, interests or topics fascinate and energize you?
    • 16. Exercise: From the list of Cereals below, select one that you like. Why Are you that Product and Why? Describe yourself.
      Wheat Chex
      Cinnamon Toast Crunch
      Froot Loops
      Shredded Wheat
      Kashi – Go Lean
      Frosted Flakes
      Rice Crispies
      Special K
      Berry BerryKix
      Raisin Bran
      Captain Crunch
      Lucky Charm
    • 17. Exercise: From the list of Dog Breeds below, select one that you like. What are the Characteristics You Share with thAt dog? Describe yourself.
      Alaskan Husky
      Golden Retriever
      Jack Russell Terrier
      German Shepherd
      Doberman Pincher
      Basset Hound
      St. Bernard
      Shih Tzu
    • 18. Steps to Developing Your Brand
      Get feedback from family, friends, peers –
      What do people think of when they see you?
      Ask family members, friends, and peers:
      How do they see you?
      What do they see as your greatest strengths?
      “O wad some power the giftiegie us, To see oursel’s as ithers see us!”
      Robert Burns
    • 19. steps to developing your Brand
      Who are your competitors?
      What makes you different?
      What is your target audience?
      How will you attract your target audience to you?
    • 20. Your Personal Brand Statement
      A Personal Brand Statement is a sentence that describes:
      What you want to be, (the value you offer);
      What makes you different , and --
      Who your audience is.
      A Personal Brand Statement:
      A tagline
      Reminds you of your purpose, goal
      Guides you in making decisions regarding your career
      Communicate your value
    • 21. Developing Your Personal Brand Statement
      A Personal Brand Statement answers:
      • What you want to be?
      • 22. What you are best at?
      • 23. Who do you serve?
      “I’m the leading personal branding expert (niche topic) for gen-y (audience served).”
      I am a Nuclear Engineer who is expert in controlling power plants, maximizing safe & low cost power capacity (Homer Simpson)
      An Administrative Assistant who organizes office details while implementing efficiency recommendations
      My personal brand is I am an author, speaker, and consultant on technology policy and online communication.
      A Personal Brand Statement:
      Consists of one sentence
      Can be easily understood
      Can be recited from memory
    • 24. You are “the Whole Package”
      Display and use your brand with:
      Your Elevator Speech
      Your Resume
      E-mails, correspondence
      Business Cards
      Telephone Calls
      Linked In, Facebook, Blogs, etc
      Personal Appearance
      Professional Demeanor
      Branding is about:
      Incorporate your brand in everything you do.
      “Act your brand”
    • 25. “Once You Have Found it never let it go . . .”
      Maintaining Your Brand
      Communicate your brand throughout your career
      Recruit a squad of brand cheerleaders
      Learn from mentors who matter
      Collaborate with the person you want to learn from
      Be your own boss – think like a brand. Be ready for reinvention
    • 26. In Closing
      What questions do you have?
      What will you take away from this discussion?
      How will you use this information to Set Yourself Apart from the Crowd?
    • 27. “ You always make each day a special day. By just you're being you. There's only one person exactly like you in the whole world. And that's you yourself, . . . “
      Fred Rogers
    • 28. Resources
      “Career Distinction, Standing Out By Building Your Brand”, by William Arruda and Kirsten Dixon (Book)
      “Me 2.0 Build a Powerful Brand To Achieve Career Success”, by Dan Schwabel (Book)
      The Personal Branding Blog, by Dan Schwabel
      “Strengths Finder 2.0”, By Tom Rath (Book)
      Getting Back To Work Faster, by Jill Konrath (Free Download Book)
      Quintessential Careers Website:
      “Get Hired! Winning Strategies to Ace the Interview,” Paul C. Green, PhD (Book)