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Social Media: More Than a Buzzword


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Understanding Social Media and How to Use the Most Popular Applications for Your Business

Understanding Social Media and How to Use the Most Popular Applications for Your Business

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  • 1. Social Media: More Than Just a Buzzword Understanding Social Media and How to Use the Most Popular Applications for Your Business
  • 2. So, What is Social Media?
    • Social media is the use of Internet applications and tools that inspire interactive, two-way conversations about a variety of topics.
    • Social media enables anyone to communicate with large and/or small audiences.
    • It’s increasingly how people choose to read, share and discover news, information and content.
  • 3. What Have You Heard About Social Media?
  • 4. Why is This Important to Me?
    • A few statistics you should know:
      • 93% of people expect companies to have a social media presence.
      • In March, Facebook surpassed 90 million users in the United States alone.
      • LinkedIn has more than 30 million users.
      • In March, Twitter surpassed 14 million users and has grown by more than 1,000% since last year.
      • More than two-thirds of adults in the United States have watched a video on YouTube, with 50% of the most avid users over the age of 25.
  • 5. Why is This Important to Me?
    • Most importantly for your business:
      • It offers you an opportunity to connect directly with your consumers, advocates, industry professionals and those who have yet to learn about you.
      • It provides a personal connection that can help you improve your business model, services and awareness.
      • 78% of people trust recommendations of their friends or perceived friends, whereas only 14% trust advertisements. [1]
      • Social media can help get you to the coveted first page of Google.
    [1] Nielsen: “Trust in Advertising” Report, October 2007
  • 6. The Transition to Web 2.0
    • Web 1.0
      • Push Strategy
      • Controlled Content
      • Limited, If Any, Interaction
      • Fancy Flash, Animation and Gimmicks
    • Web 2.0
      • Pull Strategy
      • Shared Content
      • Participatory
      • Simplified Structures
  • 7. Getting You Started: The Most Popular SM Tools
    • Blogging
      • WordPress
    • Microblogging
      • Twitter
    • Social Networking
      • Facebook
      • LinkedIn
      • MySpace
    • Video Sharing
      • YouTube
      • Google Videos
  • 8. Blogging
    • Rated the #1 Marketing Strategy for 2009 [2]
    • What is a Blog?
    • Creating Your Blog
    • Strategies of Blogging
    [2] According to Business Blog Consulting
  • 9. Examples of Blogging
    • Tanner Friedman
      • Industry Standards
      • Business Ethics
      • Communication Strategies
      • Best Practices
    • Whole Foods
      • Consumer Benefits
      • Food Information/Recalls
      • Exceptional Vendors
      • Community Involvement
      • Philanthropy
  • 10.  
  • 11.  
  • 12. Microblogging
    • Twitter is Currently the Most Popular
    • What is Microblogging?
    • Creating Your Microblog
    • Decoding the Twitter Lingo
      • @replies
      • DMs
      • #hashtags
    • Twitter Desktop Applications
    • Strategies of Microblogging
  • 13. Examples of Microblogging: @ScottMonty
  • 14. Examples of Microblogging: @TobaccoFreeMI
  • 15. Examples of Microblogging: @HomeDepot
  • 16. Examples of Microblogging: @broadwaycafe
  • 17. Social Networking
    • What is Social Networking?
    • Deciding Which Social Networks are for You
    • Creating Your Profile
    • Strategies for Social Networking
  • 18. Social Networking: Facebook
    • Facebook is Currently the Most Popular Social Networking Site
    • The Basic Set-Up
    • Profile Pages (Public & Private)
    • Groups
    • Notes
  • 19. Examples of Social Networking: Apple Students (public profile) on Facebook
  • 20. Examples of Social Networking: Matt Friedman (personal profile) on Facebook
  • 21. Examples of Social Networking: Rubbermaid (public profile) on Facebook
  • 22. Social Networking: LinkedIn
    • LinkedIn Used Primarily for Business Connections
    • Creating Your Profile
    • LinkedIn Groups
    • Q&A Message Boards
  • 23. Examples of Social Networking: Guy Gordon of WDIV-TV on LinkedIn
  • 24. Examples of Social Networking: Don Tanner of Tanner Friedman on LinkedIn
  • 25. Social Networking: MySpace
    • MySpace Primarily Used for Entertainment Industry & Younger Consumers
    • More graphically based
    • Blog Features
    • Comment Features
  • 26. Examples of Social Networking: Tommy Steele on MySpace
  • 27. Video Sharing
    • YouTube is the Most Popular Method of Video Sharing
    • What is Video Sharing?
    • Creating a Video Sharing Profile
    • Strategies of Video Sharing
  • 28. Examples of Video Sharing: Matt Friedman comments on Kwame Kilpatrick’s PR strategies
  • 29. Examples of Video Sharing: BlendTec’s “Will It Blend?”
  • 30. Integrated Social Media Campaigns
    • The Strongest Way to Use Social Media is to Employ an Integrated Campaign
    • Just Because the Application is Available Doesn’t Mean It’s Right for Your Business
    • Set a Goal and Only Use Applications and Post Materials That Meet the Goal
  • 31. Examples of Integrated Social Media Campaigns: Biggby Coffee
  • 32. Examples of Integrated Social Media Campaigns: Ford Motor Company
  • 33. Ideas to Keep in Mind with Social Media
    • Listen, Listen, Listen.
    • Participate and Reciprocate.
    • Ask Questions.
    • Build Trust.
    • Be Honest and Transparent (Or You Will Get Caught).
  • 34. Ideas to Keep in Mind with Social Media
    • Don’t Say Anything You Wouldn’t Mind Yelling in the Middle of a Supermarket.
    • Allow Yourself to be Okay with Not Being Completely in Control.
    • Don’t Be Afraid to Let Your Personality Shine Through.
  • 35. Presented By:
    • Tanner Friedman Strategic Communications
    • Call: 248.626.0006
    • Email:
    • Blog:
    • Facebook: