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KMME 2014 Fred Aubin

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Fred Aubin's presentation at KM Middle East 2014, Dubai, UAE, 12 March 2014

Fred Aubin's presentation at KM Middle East 2014, Dubai, UAE, 12 March 2014


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  • 1. www.km-­‐me.com                                                                                info@km-­‐me.com  1   © Fred Aubin & SRTC All Rights Reserved, 2014 1 © Fred Aubin & SRTC All Rights Reserved, 2014 One of the best reasons to be in Dubai instead of Ottawa… 2 © Fred Aubin & SRTC All Rights Reserved, 2014 Photo: Roger Nilsson 3 © Fred Aubin & SRTC All Rights Reserved, 2014 4 © Fred Aubin & SRTC All Rights Reserved, 2014 5 © Fred Aubin & SRTC All Rights Reserved, 2014 6
  • 2. www.km-­‐me.com                                                                                info@km-­‐me.com  2   © Fred Aubin & SRTC All Rights Reserved, 2014 7 © Fred Aubin & SRTC All Rights Reserved, 2014 Knowledge-based decision making Relevant Knowledge Weighing knowledge-based options Knowledge-based risk reduction Turning historic knowledge & hindsight into knowledge based foresight Turning individual knowledge into collective knowledge GAMING Gamification Wargaming Red Teaming Game Theory 8 © Fred Aubin & SRTC All Rights Reserved, 2014 Strategic Competitive Targeting? Strategic Competitive Intelligence? Strategic Mission Analysis? Strategic Plan Development & Campaign Design? Contingencies, Branch Plans & Sequels? Strategic Centres of Gravity? 9 © Fred Aubin & SRTC All Rights Reserved, 2014 10 © Fred Aubin & SRTC All Rights Reserved, 2014 11 © Fred Aubin & SRTC All Rights Reserved, 2014 12
  • 3. www.km-­‐me.com                                                                                info@km-­‐me.com  3   © Fred Aubin & SRTC All Rights Reserved, 2014 13 © Fred Aubin & SRTC All Rights Reserved, 2014 14 © Fred Aubin & SRTC All Rights Reserved, 2014 15 © Fred Aubin & SRTC All Rights Reserved, 2014 16 © Fred Aubin & SRTC All Rights Reserved, 2014 17 © Fred Aubin & SRTC All Rights Reserved, 2014 18
  • 4. www.km-­‐me.com                                                                                info@km-­‐me.com  4   © Fred Aubin & SRTC All Rights Reserved, 2014 19 © Fred Aubin & SRTC All Rights Reserved, 2014 20 © Fred Aubin & SRTC All Rights Reserved, 2014 So, what’s the equivalent of blood, sweat and tears on your battlefield? 21 © Fred Aubin & SRTC All Rights Reserved, 2014 Wargames are real-time, action- reaction, role-playing workshops that pit your key real-life knowledge & decision makers (Blue Team) … ….against the real-time knowledge and actions of competitive adversaries (Red Team)…. …and disciplined by an executive level White team. 22 © Fred Aubin & SRTC All Rights Reserved, 2014 Wargaming is a disciplined role playing activity where key actors react to critical events using an action / reaction / counteraction method of friendly and competitor interaction. Each step in the execution of the plan or strategy is examined in the following detail:   Action   Reaction   Counteraction   Observations   Record   Review   Learning 23 © Fred Aubin & SRTC All Rights Reserved, 2014 Wargaming is a methodological discipline to test your knowledge and plans that is also designed to promote:   knowledge-based decision making   risk mitigation,   innovation,   mechanisms of discovery for leadership,   mechanisms of voice for your teams   real-time organizational learning for all. 24
  • 5. www.km-­‐me.com                                                                                info@km-­‐me.com  5   © Fred Aubin & SRTC All Rights Reserved, 2014 Wargaming is a conscious attempt to lever extant knowledge to visualize the flow of business operations, given joint strengths, weaknesses, dispositions, capabilities and possible courses of actions available to business actors in a given business sector and environment. ……and it’s the best way of getting into your competitor’s head, their knowledge base, their decision cycle, their OODA loop. 25 © Fred Aubin & SRTC All Rights Reserved, 2014 Your corporate leadership, knowledge base, strategy, plan and business environment are the foundations to preparing, designing and executing your Wargame. Vision Mission Analysis Constraints Restraints Assumptions If there’s a problem with any of these, the wargame will show it. 26 © Fred Aubin & SRTC All Rights Reserved, 2014 Every event is tested against a knowledge-based competitive reality. Action Reaction Counteraction Observations Record Review Learning Action Reaction Counteraction Observations Record Review Learning Action Reaction Counteraction Observations Record Review Learning Action Reaction Counteraction Observations Record Review Learning 27 © Fred Aubin & SRTC All Rights Reserved, 2014 After Action Reviews (AARs) are a LEADERSHIP responsibility and are conducted by your corporate leadership, facilitated by the White Team Lead and supported by the Blue and Red Leads. 28 © Fred Aubin & SRTC All Rights Reserved, 2014   Wargame Knowledge Base & Preparations are a LEADERSHIP responsibility!   Wargaming of the knowledge base is a LEADERSHIP responsibility!   Learning from the wargame is a LEADERSHIP responsibility! 29 © Fred Aubin & SRTC All Rights Reserved, 2014   Scale?   Scope?   Focus?   Method? Wargaming is a HUMAN activity – the SIMULATION must provide STIMULATION 30
  • 6. www.km-­‐me.com                                                                                info@km-­‐me.com  6   © Fred Aubin & SRTC All Rights Reserved, 2014 31 © Fred Aubin & SRTC All Rights Reserved, 2014   These are a series of two of more sequential and comparable wargames involving the same knowledge base, conditions, actors and weighting criteria to determine the most viable options available in terms of risk, execution, pay off, etc.   This is a decision support tool for senior executives to recommend a distinct plan of action to corporate leadership.   Red & Blue players are normally drawn from the extant pool of executives normally involved in your company’s strategic and operational planning process. 32 © Fred Aubin & SRTC All Rights Reserved, 2014 Photo: Roger Nilsson 33 © Fred Aubin & SRTC All Rights Reserved, 2014   A Rehearsal Wargame is a comprehensive exercise to test the requirements of knowledge-based decision making of accepted plan prior to its execution.   The BLUE TEAM involves all senior executives who must make decisions and manage activities in the execution of that plan and confined to their accepted decision support roles.   Reducing risk by turning hindsight into foresight … turning individual knowledge into collective knowledge. 34 © Fred Aubin & SRTC All Rights Reserved, 2014 35 © Fred Aubin & SRTC All Rights Reserved, 2014   A Red Team Exercise is similar to a rehearsal Wargame with the exception that none of the Red Team players are drawn from company’s decision support stakeholders.   Each RED TEAM player is an outside subject matter expert that is not a company stakeholder and is only given a reasonable amount of information that a normal competitor would have.   The RED TEAM’s role is not merely to test the plan and knowledge base as adversarial players but rather to put it under extreme competitive stress. 36
  • 7. www.km-­‐me.com                                                                                info@km-­‐me.com  7   © Fred Aubin & SRTC All Rights Reserved, 2014 37 © Fred Aubin & SRTC All Rights Reserved, 2014 38 Companies that wargame experience 40% to 55% increase in successful execution © Fred Aubin & SRTC All Rights Reserved, 2014 39 © Fred Aubin & SRTC All Rights Reserved, 2014 40 © Fred Aubin & SRTC All Rights Reserved, 2014 41 © Fred Aubin & SRTC All Rights Reserved, 2014 Dancers rehearse Actors rehearse Militaries rehearse Shouldn’t You? 42