Using LinkedInEffectively:7th in the “How To” SeriesLori Conlan, PhDDirector, Office of Postdoc Services
What will be discussed   What is LinkedIn   Who uses LinkedIn   What LinkedIn “IS” and “IS NOT”  Profiles: how to maxi...
What is LinkedIn? “THE” business-related social networking site Founded December 2002; launched May 2003 More than 135 ...
Who uses LinkedIn?More than 150 million subscribersGrows by approximately two new members everysecondAbout half of the ...
Who uses LinkedIn?  Professionals     to research potential clients, companies,       industries, positions of prospects...
What LinkedIn is and is not        IS                                  IS NOT Used to find contacts and be      It is NO...
ProfilesA good summary will answer the following questions:1. Who are you – name, job, specializing in…2. What do you do –...
Profiles: the headline    Make good use of your LinkedIn headline      Add a photo, personalized title, websites, recomm...
Profiles: the summary        Kristin’s Profile summary: LinkedIn will allow 2,000 characters (spaces included) Make smart ...
Interesting tidbitThis is a heat map onwhat Recruiters look at inthe first 6 seconds of adocumentKeep this in mind whenwri...
Profiles: get connected   There are 2 philosophies for networking      Open:          connect with every request       ...
Profiles: six degrees of separation              ***No…you don’t need to be Kevin Bacon    With social networking, we are...
   Find a connection
Profiles: how to send out an invitation LinkedIn default invite is:MissedOpportunitySuggestions on what to include inyou...
Experience You can import yourCV/resume and Linked inwill automatically addthese sections, but youwill probably have tomo...
EducationSimilar to experience, youcan import but may needsome modifications
SkillsDon’t just make a list of everything you can do   -only add what describes your expertise and interests…what   sets ...
Groups Seek out groups that are sharedwith your peers Chose groups that fit your interests Reach out to group members ...
Companies Research target companies and their competitors Learn specifics on companies How are you linked to the compan...
Companies
   Go to companies
Recommendations  Make sure they are willing and would give      you a positive      endorsement!**Only select those who ha...
RecommendationsWrite recommendations for others…it’s a two-way street!          -This is also another way to increase you...
RecommendationsRecommendations on LinkedIn should be short and concise
Enhance your profile   Add:      Sections      Applications      Take full advantage of the search option
SectionsAdd publications, honors, awards, organizations, etc…
Applications Uploading your CV/resume Uploading presentations Use for poll
Will LinkedIn help in my job hunt?  According to a 2010 survey by JobVite.com,  •92% of employers planned to leverage the ...
   Go to Job search
LinkedIn summary…Netiquette1.   LinkedIn is not Facebook.2.   Do not send out invitation for the sake of adding connection...
References  I’m on LinkedIn…Now What?; Alba, Jason, 3rd edition,  Happy About Pub, 2011  Naturejobs.com  BusinessInside...
Profiles: other options  Search options      Contacts      Groups      Companies      Jobs   Follow updates (and the...
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Slides Using Linked In

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Slides Using Linked In

  1. 1. Using LinkedInEffectively:7th in the “How To” SeriesLori Conlan, PhDDirector, Office of Postdoc Services
  2. 2. What will be discussed  What is LinkedIn  Who uses LinkedIn  What LinkedIn “IS” and “IS NOT” Profiles: how to maximize effectiveness and visibility What a good profile looks like Does it really help for getting a job***Disclaimer: These are suggestions and opinions.Preferences vary between individuals!!
  3. 3. What is LinkedIn? “THE” business-related social networking site Founded December 2002; launched May 2003 More than 135 million registered users in more than 200countries and territories Available in English, French, German, Italian, Portuguese,Spanish, Romanian, Russian, Turkish and Japanese. Re-connect Power your career Get answers Find past and present Discover inside Your network is full of colleagues and connections when youre industry experts willing classmates quickly. looking for a job or new to share advice. Have a LinkedIn makes staying business opportunity. question? Just ask. in touch simple.
  4. 4. Who uses LinkedIn?More than 150 million subscribersGrows by approximately two new members everysecondAbout half of the members are in the United States11 million are from EuropeIndia has 3 million users and is the fastest growingsince 2009The Netherlands has the highest adoption rate percapita outside the US at 30%. http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2
  5. 5. Who uses LinkedIn?  Professionals  to research potential clients, companies, industries, positions of prospects Job seekers  to get network contacts and companies…to find an “in”  to get seen by recruiters and hiring managers  Recruiters and hiring managers  to find prospects  to search through 2nd and 3rd connections  Entrepreneurs  to develop an online presence  to meet other entrepreneurs and potential investors, partners and clients
  6. 6. What LinkedIn is and is not IS IS NOT Used to find contacts and be  It is NOT used solely for socialfound…NETWORKING connections…not Facebook or Twitter Share ideas and demonstrateyour knowledge  Should NOT represent you entire social network Learn about companies andorganizations  NOT a private network…people will see information no matter how It is a place to job search or “public” you have your settingrecruit -do NOT put sensitive company info -looking for a job and do NOT want your employer to know?
  7. 7. ProfilesA good summary will answer the following questions:1. Who are you – name, job, specializing in…2. What do you do – what particular problems do you solve3. Why are you the best – describe your successes
  8. 8. Profiles: the headline  Make good use of your LinkedIn headline Add a photo, personalized title, websites, recommendations I did a job title, most people do Add a professional website…your lab, department, etc.Personalize your URL
  9. 9. Profiles: the summary Kristin’s Profile summary: LinkedIn will allow 2,000 characters (spaces included) Make smart use of white space Complete a specialties list, these are like keywords
  10. 10. Interesting tidbitThis is a heat map onwhat Recruiters look at inthe first 6 seconds of adocumentKeep this in mind whenwriting your LinkedInsummary, CV/resume, or anydocument Business Insider/TheLadders: http://www.businessinsider.com/
  11. 11. Profiles: get connected  There are 2 philosophies for networking Open: connect with every request have as many contacts as possible more opportunities and channels to reach a key person Closed: only connect to those they know and trust know who they are connected, giving a little more control Be a little bit of both!!
  12. 12. Profiles: six degrees of separation ***No…you don’t need to be Kevin Bacon  With social networking, we are more like 3-4 degrees of separation from contact of interest Degrees of Connection http://www.celebritypicnic.com 1st degree: you have directly connected with that person 2nd degree: someone who is in 1st degree contact with one of your 1st degree contacts 3rd degree: someone who is in 1st degree contact with one of your second degree contacts Your LinkedIn Network 41 Connections link you to 1,029,685+ professionals 4,591 New people in your Network since April 3
  13. 13.  Find a connection
  14. 14. Profiles: how to send out an invitation LinkedIn default invite is:MissedOpportunitySuggestions on what to include inyour invitation •Here’s who I am •Here’s how I know you •Here’s why I’d like to connect ***Invite via connection Try “Hello Dr. X. I am a Fellow at NCI and I met you at a recent conference when we discussed the science of food. I would like to keep connected on linkedin. Regards, Kristin Fabre”
  15. 15. Experience You can import yourCV/resume and Linked inwill automatically addthese sections, but youwill probably have tomodifications OR: you can add themindividually Make sure to showrelavence
  16. 16. EducationSimilar to experience, youcan import but may needsome modifications
  17. 17. SkillsDon’t just make a list of everything you can do -only add what describes your expertise and interests…what sets you apart Should I add 37 more??
  18. 18. Groups Seek out groups that are sharedwith your peers Chose groups that fit your interests Reach out to group members Ask/answer questions…be activein dialogue Take care in what you say, keep itprofessional…netiquette DON’T join a group just to join agroup
  19. 19. Companies Research target companies and their competitors Learn specifics on companies How are you linked to the company? Take advantage of your connections and network
  20. 20. Companies
  21. 21.  Go to companies
  22. 22. Recommendations Make sure they are willing and would give you a positive endorsement!**Only select those who have workedwith you and know Personalize your you well request for recommendations; do NOT use the default!!!
  23. 23. RecommendationsWrite recommendations for others…it’s a two-way street! -This is also another way to increase your visibility
  24. 24. RecommendationsRecommendations on LinkedIn should be short and concise
  25. 25. Enhance your profile Add: Sections Applications Take full advantage of the search option
  26. 26. SectionsAdd publications, honors, awards, organizations, etc…
  27. 27. Applications Uploading your CV/resume Uploading presentations Use for poll
  28. 28. Will LinkedIn help in my job hunt? According to a 2010 survey by JobVite.com, •92% of employers planned to leverage the social networks for recruiting, •86% are using LinkedIn •60% are using Facebook •50% are using Twitter •50% plan to increase spending on social networks for recruiting (and social networks are, at least currently, much cheaper than job boards). •36% of employers will spend less on job boards Remember: LinkedIn is a tool. LinkedIn will NOT get you the job. -Build your network -Build your profile -And netiquette http://www.job-hunt.org/social-networking/LinkedIn-job-search/leverage-LinkedIn-updates-job-search.shtml
  29. 29.  Go to Job search
  30. 30. LinkedIn summary…Netiquette1. LinkedIn is not Facebook.2. Do not send out invitation for the sake of adding connections.3. Use a professional file photo4. Do not share your thoughts and what you are doing as you would on twitter or other platforms.5. Do not join groups for the sake of adding one more group logo on your profile page.6. Do not beg for recommendations.7. Do not embellish on your summary.8. Do not forward profiles to your connections just so they could have more “connections.” http://applicant.com/the-dont-do-it-guide-to-using-linkedin/
  31. 31. References I’m on LinkedIn…Now What?; Alba, Jason, 3rd edition, Happy About Pub, 2011 Naturejobs.com BusinessInsider.com LinkedIn.com OITE Blog
  32. 32. Profiles: other options Search options  Contacts  Groups  Companies  Jobs  Follow updates (and the email that comes)
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