DC Interactive Marketing - KME Internet Marketing in Northern VirginiaPresentation Transcript
Internet Marketing and Interactive Media Engineering 43053 Pemberton Square, Suite 120 - 127 South Riding, VA 20152 800-483-1262
KME Internet Marketing is a boutique technical marketing and communications firm offering a full scope of services for interactive media promotion, integrated online advertising and management of Internet digital assets.
Certified Systems Engineering Professionals
Program and Project Managers
Alumni of Global “Big 6” Professional Services Firms
Certified Google Adwords and Analytics Professionals
Enterprise Information Architects and Content Managers
Professional, Technical Copywriters, Editors and SEO Specialists
Emmy Award-Winning Video Digital Media Producer
A virtual, scalable network of PR and Interactive Media partners
Principals Kelly McLaughlan is the CEO of KME Internet Marketing, with over 15 years of IT Engineering, Online Marketing and Business Analytics Experience from companies including PricewaterhouseCoopers and Electronic Data Systems. Ted McLaughlan is the CTO and Senior Marketing Advisor, with over 20 years Enterprise Information Management, Architecture, and Interactive Media experience with firms like Blackstone Technology Group, Accenture and EDS.
KME Internet Marketing offers a wide range of very current, informed expertise and professional services for small and large clients – delivering individual, commercial, nonprofit and government solutions.
Core Services Include:
Search Engine Optimization and Marketing (SEO/SEM)
Social Media Marketing and Profile Management
Email Marketing, Viral Marketing and CRM Management
Copywriting, Technical Editing, Article and Blog/Microblog Content
Pay-per-Click (PPC) Setup and Management
Website Design, Build, Hosting, Maintenance and Analytics
Multimedia Video Production and Marketing
Online Publisher and Network Advertising – Media Buys
IT Investment and Digital Asset Management
Call Tracking Services
QRCodes, Mobile Applications, Print Media and Logos
Website Design & Development. We build websites that combine beautiful interactive design with intelligent technology. Before proceeding with the website design, we listen carefully to your overall goals and use the information to make strategic recommendations.
Content and Navigation Strategy
Coding and Scripting
Web-based Application Integration
Social Network Integration
Our Web Design Services Include:
Search Engine Optimization (SEO) refers to techniques that help your website, and ALL your digital assets on the web, rank higher and longer in search engine “organic”, trusted search results – this helps more people who are looking for your product or service on the Internet find you, first!
Key Facets to Consider for Great SEO
25% of Search Result success is driven by “on page” content, 75% by “off page” factors (like links, conversations, 3 rd -party references)
Your keywords and phrases are your most important, critical asset – but have to be tested against competitors and matched to business goals
An integrated Plan and way to monitor/analyze/report success is critical
“ On Page” factors to improve:
Technical Performance and Website Structure, Metatags
Written Copy with Keywords, Highlighting, “Tagging”
Placement of External Objects, Images, Links
“ Off Page” factors:
Inbound Links from great sites, directories, articles, blogs
Social media links, references, bookmarks, mentions, comments
Optimized and distributed articles, pictures, videos, press releases
Pay-Per-Click (PPC) is a search engine marketing system on the Web in which the advertiser pays when the user clicks on its advertisement and goes to its site. This is a more interactive, results-oriented method compared to paying for just a banner ad on a Web page regardless if anyone clicks on it .
PPC setup , monitoring, analyzing and reporting can be complex – KME is Google Adwords Certified
PPC ads can be placed and managed on Google, Bing, Yahoo, AOL, LinkedIn, Facebook, YouTube , etc.
PPC can result in highly-focused, highly relevant customer traffic and conversions - and be worth significant investment
Competitive terms may cost many dollars per click
PPC Campaigns can greatly enhance SEO results – especially for newer products and services
PPC should be monitored very closely to avoid loss
Organic Results PPC Advertising
Email Marketing is a form of direct marketing which utilizes email as a means of reaching out to consumers with personalized, relevant, dynamic messages . E-mail marketing is reported as second only to search marketing as the most effective online marketing tactic .
Exact Return on Investment Can be Tracked
Allow You to Respond Automatically to Important Consumer Events
Easy to Segment Promotions to Specific Groups of Customers or Prospects
Results are Virtually Instantaneous
eNewsletters ~ Loyalty-builders
Encourage Customer Loyalty and Repeat Business
eMail Campaigns ~ Business-builders
Helps in acquiring new customers
Convinces current customers to purchase something immediately
Key Facts to Consider
Social Media Marketing employs tactics to create content that attracts attention, generates online conversations, and encourages readers to share it. The message spreads from person-to-person and truly resonates because it’s coming from a trusted source, rather than the company itself.
Inexpensive platform for implementing meaningful communications campaigns
Allows you to:
Managing your reputation online
Increase your brand awareness
Facilitate conversations with your customers and prospects
Receive direct feedback from your customers and prospects
Most Popular Platforms:
Key Facts to Consider Follow us on Twitter: @kmeintmktg @loudoun
Our Clients range from large, international organizations to very small local stores and franchisees, from strategic partners to regional nonprofit and government organizations.
Contact KME Internet Marketing Today – for a free estimate or consultation for Marketing Services and Engineering Strategy! http://www.kmeinternetmarketing.com 800-483-1262 Twitter: @kmeintmktg