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The emergence of social media means a new and different way for people to contribute digital content. Likewise, it means we need new ways to search for and find this new content. The big search ...

The emergence of social media means a new and different way for people to contribute digital content. Likewise, it means we need new ways to search for and find this new content. The big search engines don't necessarily focus on finding this content. This session will provide an overview of some search engines that help you find information in the social media. At the end of this session, you should be able to:
Understand why we want to search and participate in the social media
Understand what types of search engines are available on the public Internet that allow you to search social content.

About Bill Chamberlin
Bill is a 30 year veteran of IBM spanning a career in both Sales and Marketing. He has spent the last 16 years in IBM's Market Insights organization supporting IBM Marketing and Strategy professionals. He currently works as a Principal Consultant Analyst on a small team focused on helping IBMers develop social media marketing strategies. Bill is also a community leader, having built and managed the 1900 member HorizonWatch community within IBM since 2001. He is very active in the social media blogging and tweeting under the HorizonWatching brand name. Bill received his MBA in 1995 from the Kellogg Graduate School of Management and has lived in the Chicagoland area his entire life.

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Social media search engines 10 may2011 Presentation Transcript

  • 1. Social Media 101: Social Search EnginesNew media = new search tools
    Bill Chamberlin, Principal Client Analyst, Market Insights
    4 May 2011
  • 2. About This Presentation
    • This deck is meant for those interested in understanding how to use search engines to find social media/networking/computing content
    • 3. A total of 52 Social Search Engines are provided in this deck.
    • 4. URLs are hotlinked. When you are in screenshow, you can click on a link to be taken to the website.
    2
  • 5. Presentation Goals
    • This session will provide an overview of some search engines that help you find information in the social media.
    • 6. We’ll discuss…
    • 7. Why Social Media?
    • 8. Search Tools and Search Engines
    • 9. Guarantee: You will learn something new today!
    3
  • 10. Agenda and Objectives
    Introduction
    Understand why we want to search and participate in the social media
    26 Social Search Engines
    Understand what tools are available on the public Internet that allow you to search social content.
    Appendix
    26 additional Social Search Engines
    4
  • 11. Web 2.0 and new social media has opened up many new sources for communication and collaboration.
    5
  • 12. Social Media: The Shift from Corporate to Consumer Voice
    Wikipedia Definition
    • Social media = the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.
    • 13. Integration of technology, social interaction, and the construction of words, pictures, videos and audio.
    • 14. Social interaction results in the "building" of shared meaning among communities, as people share their stories and experiences.
    source: Wikipedia
    6
  • 15. The Influencer Network Is Changing
    Traditional Media
    Trusted Bloggers / Twitters / Social Connections
    Industry Analysts
    Customers / Consumers
    Media Bloggers
    Editors
    Publishers
    Journalists / Reporters
    Advertisers
    “Consumers turning to each other online is not a fad anymore. Companies opening up to customers isn’t that different from the risks associated with doing business every day,” -- Forrester Research
  • 16. How I Use Social Search In My Daily Activities
    • Finding Information on:
    • 17. Topics
    • 18. People
    • 19. Companies
    • 20. Sharing Information / Testing Hypothesis:
    • 21. Blogging / Micro-Blogging
    • 22. Commenting / Discussing
    • 23. Connecting with:
    • 24. Subject Matter Experts
    • 25. Community Leaders / Members
    • 26. End Objective: Achieve My Career Goals!
    8
  • 27. Agenda and Objectives
    Introduction
    Understand why we want to search and participate in the social media
    26 Social Search Engines
    Understand what tools are available on the public Internet that allow you to search social content.
    Appendix
    26 additional Social Search Engines
    9
  • 28. Index to Social Search Engines
    • WikiPedia (encyclopedia) http://www.wikipedia.org/
    • 29. SlideShare(presentations) www.slideshare.net/
    • 30. Twitter (Microblog) http://search.twitter.com/
    • 31. Trending analysis http://trendistic.com/and Profile search: http://tweepz.com/
    • 32. Monitoring / PublishingTools: http://tweetdeck.com and http://www.twhirl.org/
    • 33. Bookmarks : Delicious http://delicious.com/Digghttp://digg.com/
    • 34. LinkedIn (People ) http://www.linkedin.com/search , (Groups) http://www.linkedin.com/groupsDirectory
    • 35. Facebook (People, Groups, Companies) - http://www.facebook.com/search/
    • 36. Blogs:
    • 37. Google http://blogsearch.google.com/blogsearch/advanced_blog_search
    • 38. IceRockethttp://www.icerocket.com/ and trends - http://trend.icerocket.com/
    • 39. Technorati (Blogs) http://technorati.com/search?advanced
    • 40. Comments: BackType: http://www.backtype.com/
    • 41. Forums / Boards - http://boardreader.com/
    • 42. Q&A = Quorahttp://www.quora.com and LinkedIn = http://www.linkedin.com/answers ,
    • 43. Aggregators : Spy http://spy.appspot.com/ and Daymixhttp://daymix.com/
    • 44. Videos: Google http://video.google.com/and VideoSurfhttp://www.videosurf.com/
    • 45. Podcasts: iTunes http://www.apple.com/itunes/podcasts/ and Podcast Search http://www.podcastsearchservice.com/
    • 46. Images: Flickrhttp://www.flickr.com/search and Google http://images.google.com/advanced_image_search
    Note: 26 othertoolsprovided in theappendix
    10
  • 47. Wikipedia = Crowdsourcing an encyclopedia
    • Users contribute text that defines a topic.
    • 48. Bibliography and related links for each topic searched.
    http://www.wikipedia.org/
    11
  • 49. Slideshare helps you find ppt and pdf presentation decks
    Users can share, rate, and comment on any presentation that has been uploaded
    http://www.slideshare.net/
    12
  • 50. Use Twitter Search to find new reports, articles, and blogs. You can also find subject matter experts.
    13
    http://search.twitter.com/
  • 51. Find people to follow with Tweepz
    http://tweepz.com/
    14
  • 52. Trendistic can help you identify trends in Twitter topics
    http://trendistic.com/
    15
  • 53. Twhirl and TweetDeck are two popular Twitter tools
    http://tweetdeck.com and http://www.twhirl.org/
    16
  • 54. Search Bookmarks via Delicious
    Delicious http://delicious.com/
    17
  • 55. Search Bookmarks via Digg
    Digghttp://digg.com/
    18
  • 56. Find people at a certain company via LinkedIn People Search
    LinkedIn (People ) http://www.linkedin.com/search
    19
  • 57. LinkedIn People Search is a powerful search tool
    (People ) http://www.linkedin.com/search
    20
  • 58. Find a community via LinkedIn Group Search
    (Groups) http://www.linkedin.com/groupsDirectory
    21
  • 59. Facebook search can help you find people and groups related to your research project.
    22
  • 60. Google Blog Search
    http://blogsearch.google.com/blogsearch/advanced_blog_search
    23
  • 61. Google Blog Search Results for “Social Media Marketing”
    24
  • 62. IceRocket is a popular blog and social search tool
    IceRocket http://www.icerocket.com/ and trends - http://trend.icerocket.com/
    25
  • 63. Technorati Search helps you find blogs and other social sources
    Technorati (Blogs) http://technorati.com/search?advanced
    26
  • 64. Backtypecan be used as a comment search tool
    BackType: http://www.backtype.com/alerts
    27
  • 65. Backtypeis transforming it’s business model to focus on analytics
    BackType: http://www.backtype.com/
    28
  • 66. BoardReader searches Forums and Boards
    http://boardreader.com/
    29
  • 67. BoardReader Advanced Search
    http://boardreader.com/
    30
  • 68. Quora is a social platform for Questions and Answers
    http://www.quora.com
    31
  • 69. Search Q&As via LinkedIn Answers Search
    (Answers ) http://www.linkedin.com/answers
    32
  • 70. Spy is a social media listening tool
    Spy http://spy.appspot.com/
    33
  • 71. Daymix aggregates content from many social sources
    Daymix http://daymix.com/
    34
  • 72. Google advanced video search can help you narrow down your results
    http://video.google.com/videoadvancedsearch
    35
  • 73. Google Video Search
    http://video.google.com/videoadvancedsearch
    36
  • 74. VideoSurf helps you find videos, which can lead you to experts and their content (blogs, presentations, tweets, etc.
    VideoSurf http://www.videosurf.com/
    37
  • 75. iTunes Store has a Podcast search engine.
    iTunes http://www.apple.com/itunes/podcasts/
    38
  • 76. Flickr searches photos, which can lead you to people and their content.
    Flickr http://www.flickr.com/search
    39
  • 77. Google has a search engine just for photos.
    http://images.google.com/advanced_image_search
    40
  • 78. In Summary
    The social media offers new ways to share information
    • Blogs / Microblogs
    • 79. Communities
    • 80. Discussion Forums
    • 81. Video, Audio, Images
    • 82. Thus, we need new ways to search
    41
  • 83. Agenda and Objectives
    Introduction
    Understand why we want to search and participate in the social media
    26 Social Search Engines
    Understand what tools are available on the public Internet that allow you to search social content.
    Appendix
    26 additional Social Search Engines
    42
  • 84. Additional Social Search Engines
    Post Rank: http://www.postrank.com/main Search for blogs on particular topics and see top blogs in each category based on reader comments and social sharing.
    Twazzuphttp://www.twazzup.com/ gives you real time status updates from Twitter based on keyword search. It formats the results in groupings of related hashtags, links, pictures, tweets, top influencers, and highlights
    Topsyhttp://topsy.com/ is a Twitter-based search engine. See the latest, most tweeted stories based on your keyword as well the most influential Twittererson that keyword.
    Kurrentlyhttp://www.kurrently.com/ is a simple real-time search engine that pulls the latest updates from both Twitter and Facebook for your keyword searches.
    Booshakahttp://www.booshaka.com/category presents you with a list of the most popular Facebook pages in a variety of categories based on number of likes, comments, and how current the status updates are. You can search for particular keywords as well and see the most recent items including those keywords.
    43
  • 85. Additional Social Search Engines
    Blinkxhttp://www.blinkx.com/ is an interesting video search engine. It returns top results and provides the user with a playlist of preview videos, starting with the recommended result.
    MetaTubehttp://www.metatube.net/ is a video search engine that pulls from over 50 video networks.
    4sqsearch http://www.4sqsearch.com/ lets you search venues by location and even specify that you only want venues that have had a certain number of check-ins.
    Social Mention http://socialmention.com/ searches everything – blogs, microblogging sites, social networks, social bookmarks, comments, events, videos, images, audio, Q&A (like Yahoo Answers). You can filter results based on type of source, sentiment, keywords, users, hashtags, and sources with the options in the left sidebar.
    WhosTalkinhttp://www.whostalkin.com/ searches a wide range of social sites, including blogs, microblogging sites, social networks, video networks, image sites, forums, and more.
    44
  • 86. Additional Social Search Engines
    Google Updates http://www.google.com/#hl=en&prmdo=1&tbs=mbl%3A1&q=keyword is Google’s status search site. The updates results start on the current day and refresh as new updates come in. You can back up to the month and use the bar to get a specfic date and time. Since it is Google, you can use site:domain.com in your query. For example:
    site:friendfeed.com for FriendFeed
    site:google.com for Google Buzz
    site:facebook.com for Facebook
    site:twitter.com for Twitter
    Bing Social search http://www.bing.com/social/ pulls status update from Twitter and Facebook. When you search a keyword, you will first see public updates in real time at the top, as well as shared links for the keyword underneath which even shows the number of people who have shared a link on Facebook..
    Addict-o-matichttp://addictomatic.com/ provides real-time searches for latest news, blog posts, videos and images from a number of different sources.
    45
  • 87. Additional Social Search Engines
    Joongelhttp://www.joongel.com/ Unique and different search engine takes into account the geographic location of the user and traffic ranking analysis from Google, Hitwise, Compete, Comscore, Nielsen//Netratings, Quantcast and others.
    Surchurhttp://surchur.com/ pulls from many sources to provide an extensive list of trending topics and things about to become hot.
    Replyz.com http://replyz.comdisplays a real-time searchable stream of the questions people are asking across the real-time Web or on the @replyz twitter id. The site also provides users the the means to respond to those asking questions.
    46
  • 88. Additional Social Search Engines
    48ers http://www.48ers.com/ focuses more on the collective reactions of individuals to news events in real time, pulling from posts in Twitter, Facebook, Google Buzz, Digg and Delicious
    Blekkohttp://blekko.com/ asks users to users to help it filter out the irrelevant sites across the Web and identify the best links by "slashing" them . Editors help rank the top sites for different categories - or slashtags - such as baby and pediatrics. Those are then used to help determine the top results for an online query.
    Omgilihttp://omgili.com/ searches forums and returns results from communities, message boards, discussion threads about any topic.
    47
  • 89. Additional Social Search Engines
    Samepointhttp://www.samepoint.com/is a real-time social media search engine that monitors conversations taking place across the major social media platforms.
    almost.athttp://almost.at/ a unique real-time search engine that focuses on pulling in tweets that are happening around events. Almost.at aims to have people who are actually on location reporting back to the larger community.
    Sencyhttp://sency.com/ Do a search and the results page only offers two options: the latest tweets about your query and today’s most popular links related to your query.
    Qwerlyhttp://qwerly.com/Qwerly is a whois for Twitter. The site allows you to enter any Twitter username and get back a page with that person’s other profiles, like Facebook, LinkedIn, Foursquare, Plancast and many, many more http://qwerly.com/
    48
  • 90. Additional Social Search Engines
    Nachofotohttp://nachofoto.com/Nachofoto is a Semantic Time-based Vertical Image Search Engine. It is a real-time image search engine with a focus on trending topics and rising search terms..
    Silobreakerhttp://www.silobreaker.com/ provides a search service for news and current events with relational analysis and explanatory graphics.
    LeapFishhttp://www.leapfish.com/ provides multi-media and real-time search aggregator that retrieves results from other portals and search engines, including Google, Bing and Yahoo!, and also search engines of Blogs, Videos etc
    49