8 Measure Success Considerations of Beginning a Metrics Program - Define what questions you want to answer and what you will be able to do withthat information - Clearly define the data that must tracked - Determine where that data resides and where you may have to merge data sources or integrate reports - Based on what you are looking to know, evaluate what tools might enable you to get data - Consider staffing and what you want to invest - Need to know the technical details of how the web metrics tool actually works - Need to know the technical details of your site structure and content architecture - Need strategic thinking to ultimately deliver strategic value - Metrics need to be integrated with your content management platform Knowledge Exchange
As used in this communication, ‘Deloitte’ means Deloitte Touche Tohmatsu Limited and its member firms. This publication is for internal distribution and use only among personnel of Deloitte Touche Tohmatsu Limited, its member firms, and its and their affiliates.
None of Deloitte Touche Tohmatsu Limited, Deloitte Global Services Limited, Deloitte Global Services Holdings Limited, the Deloitte Touche Tohmatsu Verein, any of their member firms, or any of the foregoing’s affiliates shall be responsible for any loss whatsoever sustained by any person who relies on this publication. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.