Pitch Your Passion: Type A Parent Conf.
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Pitch Your Passion: Type A Parent Conf.



Ever wanted to work with a company that isn't seeking you out? Why don't you seek them out? This presentation will show you how to write the perfect pitch and get the campaign you want. I shared this ...

Ever wanted to work with a company that isn't seeking you out? Why don't you seek them out? This presentation will show you how to write the perfect pitch and get the campaign you want. I shared this presentation at the Type A Parent Conference on June 23th, 2011 in Asheville, NC. I've added in all my notes so it's easier to follow.



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    Pitch Your Passion: Type A Parent Conf. Pitch Your Passion: Type A Parent Conf. Presentation Transcript

    • Kelly Loubet
    • A Bit About Me…
      Founder of EverydayChildhood.com
      Blogging and working with brands since 2008
      AZ Chapter President of Mom It Forward
      MomTv Host
      Former Community Leader at Collective Bias
      Director of Social Community Marketing @Social2B
      Mother of Rachel (6) and Allison (5)
    • What Makes Your Blog Valuable?
      The age of your blog?
      How many hits your blog receives?
      Your Alexa rating?
      How cute your blog is?
    • #1
      Your Asset:
      Engaged Readers!
      (No matter how many total followers you have or how new your blog is)
    • Did you read my post
      On Everyday Childhood’s
      Dad Stalking Friday?
      I did! I read it on my iPhone! I’ll send out a Tweet for you later!
      With the rise of mobile devices… People are still reading, but comments are down.
    • Other ways to show an engaged audience:
      Twitter Following
      • Engaged followers (no matter how many)
      • RT’s, favorited tweets, Responses
      • # hash tag tracking
      • Facebook Friends
      • Page “Likes”
      • Comment “Likes”
      • Comments
      • Shared content
    • Additional Engagement Outlets:
      Klout reports
      Guest blogging
      • Webcasts
      • Podcasts
      • Live events (Eventbrite, # usage)
    • How to get in the door:
      Cold Pitch
      Submitting a pre-written article
      Personal Introductions
    • Ways to Connect With Brands:
      Social Media
      Attend brand sponsored conferences
      Exchange Business Cards
      Reach out via email
      Connect on Linked In
    • Linked In
      Create a professional profile
      Connect with others in your field
      Don’t use the word “expert” in your profile or in your pitches!
      Find groups to be active in
      Connect Linked In to your Klout profile
    • Think Outside
      The Juice Box!
    • Be Available!
      • Your website
      • Your profiles
      • Your distinct branding
    • Know Your Rates!
      Have a clean, easy to read, rate sheet prepared.
    • Sell Your Brand!
      You are MORE
      than just another blog!
      You have influence through:
      Multiple Social Media Platforms
      Blogs You Contribute To
      Live Local Events
      Memberships in Social Groups!
    • Pitch Your Passion!
      Dear Pete,
      I’d love to speak with you about an idea I have for Toyota . It involves a mommy road trip, a blogging conference, promotion on my blog Everyday Childhood, tweets from the road on my @childhood handle, and live casting from my channel on MomTV.
      I’m fun loving, adventure seeking, mom with experience working with large brands. I’ve been blogging for nearly 4 years and have been building a Twitter following for just as long. Toyota is a brand that my family has trust in and I’d like to share that trust with my readers on all my various platforms.
      My work has appeared in Raising Arizona Kids and All You magazine and I’ve appeared on television several times. My blog specializes in the daily lives of parents and how we’re coping. Getting out of the house on a road trip like this, plays a major part in my coping! I host successful live events tied to social media on a monthly basis in Phoenix… so I would have no trouble with a live event on the road.
      Do you have some time this week for me to give you more details on this project? I appreciate your time.
      Kelly Loubet
    • Rejected?
      Keep the door open!
      “Thank you for your response Dan. If anything comes up in the future that might be a match for me, please keep me in mind. “
    • Score a Campaign?
      Have something in writing: contract and/or W9
      Lay out your idea in an easy to read proposal
      Include campaign expectations
      Measure your success using good reporting tools
    • Closing Thoughts:
      • Rejection and being ignored is a very real possibility
      • Be Determined
      • Be Passionate about your brand
      • Keep trying
      • Above all… Be professional
    • ToolsI
      For Reporting:
      Social Report - campaign management
      TweetReach - # hash tag tracking
      Klout– Influence
      Hoot Suite (additional analytics tools)
    • Kelly Loubet
      Founder of Everyday Childhood
      @childhood (parenting)
      @KellyLoubet (marketing)
      Director of Social Community Marketing
      Email: kellyloubet@gmail.com