Pitch Your Passion: Type A Parent Conf.


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Ever wanted to work with a company that isn't seeking you out? Why don't you seek them out? This presentation will show you how to write the perfect pitch and get the campaign you want. I shared this presentation at the Type A Parent Conference on June 23th, 2011 in Asheville, NC. I've added in all my notes so it's easier to follow.

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Pitch Your Passion: Type A Parent Conf.

  1. 1. Kelly Loubet<br />@Childhood<br />
  2. 2. A Bit About Me…<br />Founder of EverydayChildhood.com<br />Blogging and working with brands since 2008<br />AZ Chapter President of Mom It Forward<br />MomTv Host<br />Former Community Leader at Collective Bias<br />Director of Social Community Marketing @Social2B<br />Mother of Rachel (6) and Allison (5)<br />
  3. 3. What Makes Your Blog Valuable?<br />The age of your blog?<br />How many hits your blog receives?<br />Your Alexa rating?<br />How cute your blog is?<br />
  4. 4. #1<br />Your Asset:<br />Engaged Readers! <br />(No matter how many total followers you have or how new your blog is)<br />
  5. 5. Did you read my post <br />On Everyday Childhood’s<br />Dad Stalking Friday?<br />I did! I read it on my iPhone! I’ll send out a Tweet for you later!<br />With the rise of mobile devices… People are still reading, but comments are down. <br />
  6. 6. Other ways to show an engaged audience:<br />Twitter Following<br /><ul><li>Engaged followers (no matter how many)
  7. 7. RT’s, favorited tweets, Responses
  8. 8. # hash tag tracking
  9. 9. Facebook Friends
  10. 10. Page “Likes”
  11. 11. Comment “Likes”
  12. 12. Comments
  13. 13. Shared content</li></li></ul><li>Additional Engagement Outlets:<br />Klout reports<br />YouTube<br />Guest blogging<br /><ul><li>Webcasts
  14. 14. Podcasts
  15. 15. Live events (Eventbrite, # usage)</li></li></ul><li>How to get in the door:<br />Cold Pitch<br />Submitting a pre-written article<br />Personal Introductions<br />
  16. 16. Ways to Connect With Brands:<br />Social Media<br />Attend brand sponsored conferences<br />Exchange Business Cards<br />Reach out via email<br />Connect on Linked In<br />
  17. 17. Linked In<br />Create a professional profile<br />Connect with others in your field<br />Don’t use the word “expert” in your profile or in your pitches!<br />Find groups to be active in<br />Connect Linked In to your Klout profile<br />
  18. 18. Think Outside<br />The Juice Box!<br />
  19. 19. Be Available!<br /><ul><li> Your website
  20. 20. Your profiles
  21. 21. Your distinct branding</li></li></ul><li>Know Your Rates!<br />Have a clean, easy to read, rate sheet prepared. <br />
  22. 22. Sell Your Brand!<br />You are MORE <br />than just another blog!<br />You have influence through:<br />Multiple Social Media Platforms <br />Blogs You Contribute To<br />Live Local Events<br />Memberships in Social Groups!<br />
  23. 23. Pitch Your Passion!<br /> Dear Pete,<br /> I’d love to speak with you about an idea I have for Toyota . It involves a mommy road trip, a blogging conference, promotion on my blog Everyday Childhood, tweets from the road on my @childhood handle, and live casting from my channel on MomTV. <br /> I’m fun loving, adventure seeking, mom with experience working with large brands. I’ve been blogging for nearly 4 years and have been building a Twitter following for just as long. Toyota is a brand that my family has trust in and I’d like to share that trust with my readers on all my various platforms.<br /> My work has appeared in Raising Arizona Kids and All You magazine and I’ve appeared on television several times. My blog specializes in the daily lives of parents and how we’re coping. Getting out of the house on a road trip like this, plays a major part in my coping! I host successful live events tied to social media on a monthly basis in Phoenix… so I would have no trouble with a live event on the road. <br /> Do you have some time this week for me to give you more details on this project? I appreciate your time. <br />Kelly Loubet<br />EverydayChildhood.com<br />@childhood<br />
  24. 24. Rejected?<br />Keep the door open!<br />“Thank you for your response Dan. If anything comes up in the future that might be a match for me, please keep me in mind. “<br />
  25. 25. Score a Campaign?<br />Have something in writing: contract and/or W9<br />Lay out your idea in an easy to read proposal<br />Include campaign expectations<br />Measure your success using good reporting tools<br />
  26. 26. Closing Thoughts:<br /><ul><li>Rejection and being ignored is a very real possibility
  27. 27. Be Determined
  28. 28. Be Passionate about your brand
  29. 29. Keep trying
  30. 30. Above all… Be professional</li></li></ul><li>ToolsI<br />For Reporting:<br />Social Report - campaign management<br />TweetReach - # hash tag tracking<br />Klout– Influence<br />Twitter:<br />TweetDeck<br />Hoot Suite (additional analytics tools)<br />Webcasting:<br />Watchitoo<br />MomTV<br />
  31. 31. Kelly Loubet<br />Founder of Everyday Childhood<br />www.everydaychildhood.com<br />@childhood (parenting)<br />@KellyLoubet (marketing)<br />Director of Social Community Marketing<br />www.social2b.com<br />@social2b<br />Email: kellyloubet@gmail.com<br />