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Karen Langhauser


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Social Media Portfolio

Social Media Portfolio

Published in: Career

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  • 1. EXPERIENCE Mediflow LLC June 2011- PresentDrafted, launched and managed a comprehensive social media platform(U.S. and international Facebook, Twitter, Google+,Youtube, Pinterest, website blog) for Mediflow, a Canadian-based specialty pillow manufacturer looking to build brand awareness in the U.S.
  • 2. Facebook During initial two months with Mediflow, the U.S. Facebook page went from launch to 1300 “Likes”; Amazon sales increased from a monthly average of $23,000 to $63,000 in the same two-month period. One year into our Facebook launch, “Likes” continue to increase steadily by 300+ per month (current total of 6,500 fans).
  • 3. HOW DID I BUILD THE MEDIFLOW FACEBOOK FAN BASE?1) LOWEST BUDGET PROJECT:Built relationships with “mommy bloggers” and facilitated a blogger reviewprogram, which continually put the Mediflow pillow in front of millions ofpeople within the precise Mediflow customer demographic.Reviews withgiveaways:
  • 4. Video reviews: Holiday gift guides:
  • 5. 2) LOW BUDGET PROJECT:Developed a promotional giveaway that utilized our overstock of 20,000 Anti-Allergen pillow protectors to encourage customers to “Like” and interact withMediflow on Facebook.• Free product costs Mediflow about $2 each, with promo redemption rates at 4%
  • 6. 3) HIGHEST BUDGET PROJECT:Photo contest using Offerpop app; grand prize free cruise for two. Usersupload photos that involve water (Mediflow pillows are water-based) andencourage their friends to vote daily. Entire contest (submissions and voting) isfan-gated.
  • 7. HOW DID I KEEP THE MEDIFLOW FACEBOOK FANS?1) Providing fans with fresh, shareable content relevant to sleep
  • 8. 2) Providing fans with exclusive discounts and opportunities
  • 9. 3) Providing customers with a forum to ask questions andreceive prompt feedback.
  • 10. Use Twitter to: Cross-promote contests and giveaways Share articles and blog posts Open a conversation with celebs and athletes suffering from neck pain,including Michael Cuddyer, MN Twins outfielder; Zack Follett, Detroit LionsLinebacker; and Reggie Miller, Indiana Pacers/TNT Commentator
  • 11. Use different types of boards to appeal to the our customers’lifestyles and attract re-pins containing our brand name.
  • 12. BLOGSUpdate website blog and share via social media sites, encouraging feedbackand driving traffic back to the Mediflow website. Blogs are funny with catchytitles, while also informative and fact-based.
  • 13. Social Media Consultant Work Nov. 2010 - June 2011Responsibilities included Facebook and website page launches, daily Facebook monitoring, social media calendars, “adverse event” training/reporting, tracking/compiling online metrics, optimizing Facebook page for timeline switch, answering consumer questions
  • 14. CONTACT ME: Karen Langhauser