Growing need for activating and interesting content

  • 847 views
Uploaded on

The growing need for activating and interesting content in the internet. …

The growing need for activating and interesting content in the internet.

Build, activate and engage your audience with online video and compelling content. Online video and social media go hand in hand. Give people something to like.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
847
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
6
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The growing need for activating and interesting content on the internet.
  • 2. The internet is todays most important medium. In a survey by YLE* it was held more important than TV in all age categories (15 to 74 years). * Finnish broadcasting company 

  • 3. Whats the next BIG thing?
  • 4. ”Online video is the fastest growing media.” - Google corporation
  • 5. ”By 2013, 90% of online traffic will be video.” - Cisco
  • 6. has over 2 BILLION views. Daily. Over 13 million hours of video was uploadedin 2010 and 35 hours of video was uploadedevery minute. Note: Videos can easily be shared to Facebook, Twitter, Blogs etc.

  • 7. Viewers watched 75% more videos online in December 2010 than December 2008. - ComScore
  • 8. Whats in it for brands?
  • 9. ”Brands who create content are consideredinnovative and interesting.” - Julien Guiraud (Strategic digital marketing manager, Coca-Cola) at MIPTV 2011
  • 10. What is Branded Content?”Solutions that produce better activation.” - Doug Scott, President, Ogilvy Entertainment, at MIPTV2011
  • 11. Video is the most effective form of content. ”Online video has a 65% general recall, compared to 46 percent recall for TV ads. - Nielsen and Microsoft”
  • 12. What do we think?
  • 13. Build, activate and engage your audience with online video and compelling content. Online video and social media go hand in hand. Give people something to like.