SXSW 2013:Trends from the Trenches
SXSW Themes
Image: Makerbot.com
Image: Commons.Wikimedia.org
Image: Commons.Wikimedia.org
Image: Fotopedia
Image: Nest.com
Image: Jawbone.com
SXSW Trends
Image: Pinterest.com/KKellyMSU
Image: Flickr User BrewBooks
Image: Mashable.com
Image: Commons.Wikimedia.org
Image: LeapMotion.com
Apps & Sites
Organization / CollaborationMultimediaStorytelling & ContentNetworks & PlatformsEvent ToolsAnalytics & MonitoringData Visu...
MSU student team project won grand prize in    Student Startup Madness at SXSW!        Release date in mid-April
Mailbox• Purchased by Dropbox• Get on the waiting list!• Slide far left to send to  list or left to delay  response• Slide...
Evernote Hello• Syncs people you meet  with their online profile  information• Syncs to your calendar  for meeting informa...
CharlieHQ.com• Personal assistant app• Provides information on  contacts before  meetings, conferences,  or phone calls• S...
Tempo Calendar• Contact management• Facebook & Twitter  integration• Create personal groups• Replaces caller ID on  phone ...
ThreadApp.co.nz• Connects with email  and calendar• I’m Running Late  feature• Pulls in related  documents & emails for  y...
Cobook Contacts• Add contact pictures  and social profile data  to your address book  automatically• Free for iPhone & Mac...
TeuxDeux• To do list modeled on  the basic white paper  design• Schedule recurring to-  dos• Mobile app• Download your lis...
Easily Do• Personal assistant app• Actionable  invites, birthdays and  announcements from  friends in a feed• “Time to Lea...
Dropmark.com• Cloud collaboration• Drag & drop• Full-screen  presentations with  images, videos & sites• Organize content ...
Iceber.gs• “Visual organization  for creative minds”• Collect websites,  pictures, text, notes,  files for research  and i...
Volerro.com• Collaborate with  timelines, annotations  and comment streams• Kanban-style boards• Use with Office  docs, Ad...
Trello.com• Collaborative decks of  cards• Use for to-do  lists, record tracking• Web and mobile based  for all platforms ...
Vine                                             • Looping videos / GIFs                                             • Sha...
Takes   • Records video while     taking photos   • Splice together short     sequences and add a     soundtrack          ...
Marksta    • Photo editor    • Adds copyright      notice, watermarks, text      and metadata to      pictures    • Works ...
Snapguide.com       • Create how-to guides         from a series of photos       • Now available on iPad       • Browse by...
NFC Business Cards         • Link card to anything         • Access by scanning with           phone app         • Link to...
Finding Stock Images          • Stocksy.com:            sustainable stock artist-            owned co-op          • Pond5....
ThingLink.com• Tell the story  behind the image• Add icons you  can hover over  for pop-up info  tabs on images• Tag any i...
Flipboard 2.0• Make and share your  own magazines• Subscribe to others’  magazines• Use bookmarklet to add  anything you w...
Meograph• For journalism  or education• Create multi-  media stories by  combining video,  audio, pictures,  text, links, ...
Feedly• New features to  appease Google Reader  transition users• Tip: Partner with Pocket                               S...
Pulse.me• News and article  aggregator, RSS feeder• Can replace Google  Reader• Web and mobile• Browse by theme• Very simi...
Phone2Action.com        • Advocacy          group, associations and          agencies use to engage          supporters an...
Path  • Private messaging    network for friends &    family  • Share    text, location, photos, st    ickers & more  • Im...
Pheed   • iPhone only – Android     coming soon   • Express yourself     through     text, photo, video, audi     o and br...
Sulia.com     • “trust” instead of       “follow”     • “Channels” of content       by subject – includes       non-profit...
CrowdAct.com      • Subject-based network      • Lots of political and        cause subjects      • Place to share opinion...
Close.com     • Let’s you sort by       family, close       family, close friends and       friends     • Coming Soon     ...
Hater App     • Social network based       on things you hate     • Make sure your brand       isn’t on there!            ...
Ban.jo• Explore what’s going on  anywhere in the world• Explore  places, activities &  events• Monitor “here” &  “there”• ...
Highlig.ht• If someone near you  has the app, their  profile shows up on  your phone• View mutual  friends, photos, name, ...
Sonar.me• Tells you friends who  have checked in on  Facebook & Foursquare  in your location• Allows for messaging  with t...
Lanyrd.com• Targets professional  events / conferences• Track  Twitter, slides, video  and podcasts• Create a speaker  por...
TweetWallPro.com• Custom branded tweet  walls at events• Live moderation• They provide the  service – request quote• Conce...
Yapp.us• Create your own mobile  app for events• Include day-of  itinerary, speakers  list, news feed, image  gallery & mo...
Eventbase.com• Custom apps for events  of all sizes• SXSW Go! app uses this  platform• Freemium• Interactive maps,  survey...
MobileRoadie.com• CMS-based custom app  creation• Push  notifications, custom  designs, badges, icons, c  ategories, photo...
CrowdVine.com• Custom sites for  events or conferences• Help attendees meet• Price based on  conference size –  larger con...
Pathable.com• Social network and  private meeting  scheduling tools for  attendees to schedule  meet-ups• Pricey: starting...
Sendible.com      • Solo, marketer, business        & corporate pricing      • Social        dashboard, analytics &       ...
MyBucketz.com       • Facebook, Tumblr, Insta         gram, LinkedIn &         Twitter feeds in one         stream       •...
Piqora   • Pinterest marketing suite   • Formerly Pinfluencer   • Track influencers &     advocates   • Post to network & ...
Curalate.com      • Instagram & Pinterest        marketing suite      • Analytics, monitoring, c        ustom promotions, ...
en.Mention.net       • Replacement option for         Google Alerts       • Monitor         brand, industry, compan       ...
iCharts.net• Freemium pricing• Upload your data from  multiple sources• Create many types of  visual charts• Customized br...
Easel.ly• Create infographics  with visual theme  templates• Currently in  beta mode                                   Sou...
Custom timelines• Dipity.com – integrates  multimedia• Timeline – text-based  with pop-up buttons to  click on (http://www...
Custom maps• ModestMaps.com –  interactive maps• Leaflet.js – opensource  data; HTML5• Exhibit – interactive  with images ...
Haiku Deck     • Zen-inspired slide       designs generate       images based on your       text     • Create right on you...
Present.me     • Freemium     • Syncs your slides with       video of you giving the       presentation     • Finalist in ...
ClickWithMeNow.com         • Share your browser           with anyone         • No downloads required         • Have to re...
Slidesnack.com       • Free       • Upload PDFs and record         voice to make slidecasts       • Share to         Blogg...
Brainshark.com       • myBrainshark – free for         individuals       • Paid enterprise versions       • Converts Power...
Vuvox.com     • Blend       pictures, audio, video       and text     • Integrates with social       media     • Collage c...
PlotterApp.com• Create, share and  discover maps• Subscribe to existing  ones or create maps to  share with others• Crowds...
Wanderu.com• Find and book inter-city  bus and train tickets• Searches routes, operator  and schedules to find the  best t...
Traverie.com• Explore travel through  your Facebook friends• See where friends have  travelled, their  pictures, and place...
Google Field Trip• Evolving guidebook with  info on cool places and  events nearby• Uses GPS to  recommend historic  landm...
TravelNerd.com• Airport, taxi and shuttle  guide• Travel tips• Parking information• Airport navigation                    ...
Citybot.com• Smartphone travel  guides• Currently: San  Francisco, San  Diego, Austin• New Orleans Coming  Soon!• Make  it...
Scout by Telenav• My Dashboard –  personalized home  screen• Turn-by-turn navigation• Personalized commute  times, alterna...
Want more info?• Social Media: KKellyMSU• Slides on SlideShare• Blog: http://k-squaredcreative.com                        ...
SXSW 2013: Trends from the Trenches
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SXSW 2013: Trends from the Trenches

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Recap of SXSW, presented to the Central Michigan Public Relations Society of America in April, 2013.

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  • SXSW announced themes to the interactive content this year
  • 1. 3D Printing – Maker Bot announced their replicator 2 deviceImage: http://www.makerbot.com/replicator2-press-assets/
  • 2. DIY – Maker’s Fair was an exampleImage: http://commons.wikimedia.org/wiki/File:Some_jewellery_tools.jpg
  • 3. Big DataImage: http://commons.wikimedia.org/wiki/File:CERN_Server_03.jpg
  • 4. Space Exploration – NASA had a HUGE presence (literally – they had a model telescope there)Image: http://www.fotopedia.com/items/flickr-7651357942
  • 5. The Internet of ThingsImage: http://www.nest.com/press/
  • 6. Wearable TechImage: https://jawbone.com/productshots#!up
  • I noticed a few overarching trends in the content at the conference
  • First of all – the big buzz was that there was no buzz this year. There were no break-out platforms or apps announced, but there were some trends.
  • 1. Humanizing Data – With all that big data we need to increase our efforts to make it digestible.
  • 2. Humanizing Content – There was a strong push on storytelling and message development beyond curation and broadcasting.Image: http://www.flickr.com/photos/brewbooks/6541665609/sizes/l/
  • 3. Humanizing MethodsGet back to sketching before doing designs on the computerConsider trying out Sketchnotes as a note taking methodSource: http://mashable.com/2013/03/13/ashamalla-sketches-sxsw/?utm_medium=feed&utm_source=feedburner&utm_campaign=Feed%3A+Mashable+%28Mashable%29
  • 4. Humanizing InterfacesGoogle Glass and Leap Motion were the big hits in this fieldThe focus is trending towards removing our awareness of technology in our lives – we just naturally use our hands to interact with computers, and a minimal eye band is just a part of daily life.Google’s Art, Copy, Code movement is reimagining the way we do advertising – with things such as talking shoes. (http://www.artcopycode.com)Image: http://commons.wikimedia.org/wiki/File:Google_Glass_detail.jpg
  • 4. Humanizing InterfacesGoogle Glass and Leap Motion were the big hits in this fieldThe focus is trending towards removing our awareness of technology in our lives – we just naturally use our hands to interact with computers, and a minimal eye band is just a part of daily life.Google’s Art, Copy, Code movement is reimagining the way we do advertising – with things such as talking shoes. (http://www.artcopycode.com)Image: http://commons.wikimedia.org/wiki/File:Google_Glass_detail.jpg
  • With all that out of the way, here are some cool apps to look into.
  • Note on use: http://mashable.com/2013/03/07/takes-iphone-app/?utm_medium=feed&utm_source=feedburner&utm_campaign=Feed%3A+Mashable+%28Mashable%29
  • SXSW 2013: Trends from the Trenches

    1. 1. SXSW 2013:Trends from the Trenches
    2. 2. SXSW Themes
    3. 3. Image: Makerbot.com
    4. 4. Image: Commons.Wikimedia.org
    5. 5. Image: Commons.Wikimedia.org
    6. 6. Image: Fotopedia
    7. 7. Image: Nest.com
    8. 8. Image: Jawbone.com
    9. 9. SXSW Trends
    10. 10. Image: Pinterest.com/KKellyMSU
    11. 11. Image: Flickr User BrewBooks
    12. 12. Image: Mashable.com
    13. 13. Image: Commons.Wikimedia.org
    14. 14. Image: LeapMotion.com
    15. 15. Apps & Sites
    16. 16. Organization / CollaborationMultimediaStorytelling & ContentNetworks & PlatformsEvent ToolsAnalytics & MonitoringData VisualizationPresentationsTravel Tools
    17. 17. MSU student team project won grand prize in Student Startup Madness at SXSW! Release date in mid-April
    18. 18. Mailbox• Purchased by Dropbox• Get on the waiting list!• Slide far left to send to list or left to delay response• Slide far right to delete or right to archive• Get to Inbox Zero! Sources for Organization
    19. 19. Evernote Hello• Syncs people you meet with their online profile information• Syncs to your calendar for meeting information• Scans business cards• Connect with a group through wi-fi Sources for Organization
    20. 20. CharlieHQ.com• Personal assistant app• Provides information on contacts before meetings, conferences, or phone calls• Syncs with calendar• Sign up for early access Sources for Organization
    21. 21. Tempo Calendar• Contact management• Facebook & Twitter integration• Create personal groups• Replaces caller ID on phone – give names, last email exchange and recent social media posts and text messages Sources for Organization
    22. 22. ThreadApp.co.nz• Connects with email and calendar• I’m Running Late feature• Pulls in related documents & emails for your meetings• Syncs with Google Maps• iOS only Sources for Organization
    23. 23. Cobook Contacts• Add contact pictures and social profile data to your address book automatically• Free for iPhone & Mac• Android coming soon• Cobook.co Sources for Organization
    24. 24. TeuxDeux• To do list modeled on the basic white paper design• Schedule recurring to- dos• Mobile app• Download your lists• Free trial• v2 released at SXSW Sources for Organization
    25. 25. Easily Do• Personal assistant app• Actionable invites, birthdays and announcements from friends in a feed• “Time to Leave” alerts• Merge duplicate contacts• Works with Eventbrite, Meetup, Ticke tmaster, Open Table & Evernote• Free! Sources for Organization
    26. 26. Dropmark.com• Cloud collaboration• Drag & drop• Full-screen presentations with images, videos & sites• Organize content in collections – share what you want with who you want• Instant photo slideshows• Collaborative playlists & podcasts Sources for Collaboration
    27. 27. Iceber.gs• “Visual organization for creative minds”• Collect websites, pictures, text, notes, files for research and inspiration• Organize into groups• Share “icedrops” or “icebergs” with anyone• Collaboration features coming soon! Sources for Collaboration
    28. 28. Volerro.com• Collaborate with timelines, annotations and comment streams• Kanban-style boards• Use with Office docs, Adobe docs, images, video, UR Ls and more Sources for Collaboration
    29. 29. Trello.com• Collaborative decks of cards• Use for to-do lists, record tracking• Web and mobile based for all platforms Sources for Collaboration
    30. 30. Vine • Looping videos / GIFs • Share on Twitter or embed in a website • Lots of use at SXSW, but….. No one was really using it effectively.*Make them into GIFs with the Vine GIF’r tool for Mac Sources for Multimedia
    31. 31. Takes • Records video while taking photos • Splice together short sequences and add a soundtrack Sources for Multimedia
    32. 32. Marksta • Photo editor • Adds copyright notice, watermarks, text and metadata to pictures • Works with photos from iPhone and iPad Sources for Multimedia
    33. 33. Snapguide.com • Create how-to guides from a series of photos • Now available on iPad • Browse by topic • Share on Twitter, Facebook and Pinterest Sources for Multimedia
    34. 34. NFC Business Cards • Link card to anything • Access by scanning with phone app • Link to mobile content! • Moo.com: Share portfolios, contact data, web video, etc. • Sharetapes.com: Cards that look like cassette tapes – good for sharing audio from any source, including SoundCloud Sources for Multimedia
    35. 35. Finding Stock Images • Stocksy.com: sustainable stock artist- owned co-op • Pond5.com: artists set their own prices • Photopin.com: free photos for bloggers & creatives Sources for Multimedia
    36. 36. ThingLink.com• Tell the story behind the image• Add icons you can hover over for pop-up info tabs on images• Tag any image• Link any content• Comment, share, embed• Business version available: includes Twitter cards, Facebook apps, Tumblr integration, metrics Sources for Content
    37. 37. Flipboard 2.0• Make and share your own magazines• Subscribe to others’ magazines• Use bookmarklet to add anything you want to your magazine Sources for Content
    38. 38. Meograph• For journalism or education• Create multi- media stories by combining video, audio, pictures, text, links, maps & timelines• Embed on websites or share on social networks Sources for Content
    39. 39. Feedly• New features to appease Google Reader transition users• Tip: Partner with Pocket Sources for Content
    40. 40. Pulse.me• News and article aggregator, RSS feeder• Can replace Google Reader• Web and mobile• Browse by theme• Very similar to Zite, but with a carousel design (like the NPR app) Sources for Content
    41. 41. Phone2Action.com • Advocacy group, associations and agencies use to engage supporters and spur action • Polling, calls to action, one-to-one texting, mobile petitions & fundraising, letters to the editor • Finalist for SXSW Accelerator Sources for Networks
    42. 42. Path • Private messaging network for friends & family • Share text, location, photos, st ickers & more • Import from Instagram, Facebook & Foursquare • Google Glass integration Sources for Networks
    43. 43. Pheed • iPhone only – Android coming soon • Express yourself through text, photo, video, audi o and broadcast • 81% of users are ages 14 to 25 Sources for Networks
    44. 44. Sulia.com • “trust” instead of “follow” • “Channels” of content by subject – includes non-profits and NGOs • Login with Twitter or Facebook • New content gets higher rankings (as opposed to RSS-fed) Sources for Networks
    45. 45. CrowdAct.com • Subject-based network • Lots of political and cause subjects • Place to share opinions Sources for Networks
    46. 46. Close.com • Let’s you sort by family, close family, close friends and friends • Coming Soon • Based on the “circles” principle • Location and status sharing Sources for Networks
    47. 47. Hater App • Social network based on things you hate • Make sure your brand isn’t on there! Sources for Networks
    48. 48. Ban.jo• Explore what’s going on anywhere in the world• Explore places, activities & events• Monitor “here” & “there”• “The next best thing to being there.”• CNN used it to monitor SXSW 2012 Sources for Events
    49. 49. Highlig.ht• If someone near you has the app, their profile shows up on your phone• View mutual friends, photos, name, e tc.• Runs in the background Sources for Events
    50. 50. Sonar.me• Tells you friends who have checked in on Facebook & Foursquare in your location• Allows for messaging with those around you Sources for Events
    51. 51. Lanyrd.com• Targets professional events / conferences• Track Twitter, slides, video and podcasts• Create a speaker portfolio of your talks• Now has a location- aware feature: now.lanyrd.com Sources for Events
    52. 52. TweetWallPro.com• Custom branded tweet walls at events• Live moderation• They provide the service – request quote• Concerts, conferences, t elevision, trade shows• Free version: Another Tweet on the Wall (no moderation features) Sources for Events
    53. 53. Yapp.us• Create your own mobile app for events• Include day-of itinerary, speakers list, news feed, image gallery & more• Freemium templates• Paid custom themes & premium features Sources for Events
    54. 54. Eventbase.com• Custom apps for events of all sizes• SXSW Go! app uses this platform• Freemium• Interactive maps, surveys, website sync, photo sharing, branded design, attendee profiles… Sources for Events
    55. 55. MobileRoadie.com• CMS-based custom app creation• Push notifications, custom designs, badges, icons, c ategories, photocards, v ideos, product sales• Social integration• Analytics• Build for multiple platforms Sources for Events
    56. 56. CrowdVine.com• Custom sites for events or conferences• Help attendees meet• Price based on conference size – larger conferences get more features• Freemium• Pay per event Sources for Events
    57. 57. Pathable.com• Social network and private meeting scheduling tools for attendees to schedule meet-ups• Pricey: starting at $800 for 250 members Sources for Events
    58. 58. Sendible.com • Solo, marketer, business & corporate pricing • Social dashboard, analytics & monitoring • Works with dozens of platforms, including Google+ Sources for Analytics
    59. 59. MyBucketz.com • Facebook, Tumblr, Insta gram, LinkedIn & Twitter feeds in one stream • Sort buckets for monitoring accounts – by user, topic, influencer, e tc. Sources for Analytics
    60. 60. Piqora • Pinterest marketing suite • Formerly Pinfluencer • Track influencers & advocates • Post to network & track pin traffic flow • Run promotions • E-Commerce functionality • Must request demo Sources for Analytics
    61. 61. Curalate.com • Instagram & Pinterest marketing suite • Analytics, monitoring, c ustom promotions, site analytics, social optimization • Check out their blog – blog.curalate.com • Highly visual Sources for Analytics
    62. 62. en.Mention.net • Replacement option for Google Alerts • Monitor brand, industry, compan y, name, competition • Real-time results • Freemium Sources for Analytics
    63. 63. iCharts.net• Freemium pricing• Upload your data from multiple sources• Create many types of visual charts• Customized branding• Publish and share Sources for Data Visualization
    64. 64. Easel.ly• Create infographics with visual theme templates• Currently in beta mode Sources for Data Visualization
    65. 65. Custom timelines• Dipity.com – integrates multimedia• Timeline – text-based with pop-up buttons to click on (http://www. Simile-widgets. org/timeline/) Sources for Data Visualization
    66. 66. Custom maps• ModestMaps.com – interactive maps• Leaflet.js – opensource data; HTML5• Exhibit – interactive with images embedded (www.simile- widgets.org/exhibit) Sources for Data Visualization
    67. 67. Haiku Deck • Zen-inspired slide designs generate images based on your text • Create right on your iPad/iPhone • Host online or embed in your own site • Paid upgraded templates available Sources for Presentations
    68. 68. Present.me • Freemium • Syncs your slides with video of you giving the presentation • Finalist in Social Technologies at SXSW Accelerator Sources for Presentations
    69. 69. ClickWithMeNow.com • Share your browser with anyone • No downloads required • Have to request a demo to sign up • Finalist in Social Technologies at SXSW Accelerator Sources for Presentations
    70. 70. Slidesnack.com • Free • Upload PDFs and record voice to make slidecasts • Share to Blogger, Facebook, YouT ube, Vimeo, WordPress, Tumblr, and more Sources for Presentations
    71. 71. Brainshark.com • myBrainshark – free for individuals • Paid enterprise versions • Converts PowerPoints to online videos • Broadcast & annotate presentations • Sharing & analytics • Mobile app: Slideshark Sources for Presentations
    72. 72. Vuvox.com • Blend pictures, audio, video and text • Integrates with social media • Collage creates panoramas • Studio creates media presentations • Express builds presentations from RSS Sources for Presentations
    73. 73. PlotterApp.com• Create, share and discover maps• Subscribe to existing ones or create maps to share with others• Crowdsource recommendations• Won Best Social Technology at SXSW Accelerator Sources for Travel
    74. 74. Wanderu.com• Find and book inter-city bus and train tickets• Searches routes, operator and schedules to find the best time & price• Private beta – you can apply for access• Won Best Innovative Web Technology at SXSW Accelerator Sources for Travel
    75. 75. Traverie.com• Explore travel through your Facebook friends• See where friends have travelled, their pictures, and places to go• Make bucket lists to remember what you want to check out when traveling Sources for Travel
    76. 76. Google Field Trip• Evolving guidebook with info on cool places and events nearby• Uses GPS to recommend historic landmarks, tourist hubs, restaurants, cafes, bars, museums & art galleries Sources for Travel
    77. 77. TravelNerd.com• Airport, taxi and shuttle guide• Travel tips• Parking information• Airport navigation Sources for Travel
    78. 78. Citybot.com• Smartphone travel guides• Currently: San Francisco, San Diego, Austin• New Orleans Coming Soon!• Make itineraries, budgets, see must-see attractions Sources for Travel
    79. 79. Scout by Telenav• My Dashboard – personalized home screen• Turn-by-turn navigation• Personalized commute times, alternate routes, favorites list• OnMyWay ETA sharing• Syncs calendar meeting locations to maps Sources for Travel
    80. 80. Want more info?• Social Media: KKellyMSU• Slides on SlideShare• Blog: http://k-squaredcreative.com Feel free to ask me questions!

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