Mid-Michigan Spartans Branding Proposal

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Presentation of new brand concept for the Mid-Michigan Spartans (MSU Alumni Club of Mid-Michigan), 2013.

Presentation of new brand concept for the Mid-Michigan Spartans (MSU Alumni Club of Mid-Michigan), 2013.

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  • 1. Current LogoMSU Alumni Club of Mid-Michigan
  • 2. Not MSU Font
  • 3. Dated Logo Not MSU Font
  • 4. Dated Logo Not MSU Font Old Green
  • 5. Dated Logo Not MSU Font Old Green Social Media
  • 6. Dated Logo Not MSU Font Old Green Social Media Inconsistent Naming
  • 7. Other ClubsAustin SpartansPhilly SpartansChicago SpartansDC SpartansNew York SpartansOrange County Spartans
  • 8. Needs MSU Branding  Color  Graphics (Spear, Shield)  Fonts
  • 9. Needs MSU Branding Emphasize Spartans
  • 10. Needs MSU Branding Emphasize Spartans Emphasize Location
  • 11. Needs MSU Branding Emphasize Spartans Emphasize Location Consistent Name
  • 12. Needs MSU Branding Emphasize Spartans Emphasize Location Consistent Name Clean Design
  • 13. Needs MSU Branding Emphasize Spartans Emphasize Location Consistent Name Clean Design Social Media & Web Friendly
  • 14. Needs MSU Branding Emphasize Spartans Emphasize Location Consistent Name Clean Design Social Media & Web Friendly Flexibility
  • 15. Needs MSU Branding Emphasize Spartans Emphasize Location Consistent Name Clean Design Social Media & Web Friendly Flexibility
  • 16. Our Concept
  • 17. MID-MICHIGAN SPARTANS THE HEART OF IT ALL
  • 18. MID-MICHIGAN SPARTANS THE HEART OF IT ALL
  • 19. MID-MICHIGAN SPARTANS THE HEART OF IT ALL
  • 20. MID-MICHIGAN SPARTANS YOUNG ALUMNI
  • 21. MID-MICHIGAN SPARTANS TEXTBOOK SCHOLARS
  • 22. MID-MICHIGAN SPARTANS EXECUTIVE COMMITTEE
  • 23. MID-MICHIGAN SPARTANS THE HEART OF IT ALLMSU Alumni Clubof Mid-MichiganPO Box 4946East Lansing, MI 48823 Connect with us! www.MidMichiganSpartans.com | www.facebook.com/MidMichiganSpartans | www.twitter.com/MidMichSpartans
  • 24. MID-MICHIGAN SPARTANS THE HEART OF IT ALL
  • 25. P oo T e n C l s o h t: h O l o rc m y o. M UAu i lbo MdMc ia S lmn Cu f i- i g n h Po dy ev gI h m, ao ,n Ci o C u t s ru lS ri n a E tna d ltn o ni n g n eMi- c ia S atn dMihg n p r s a
  • 26. 1   2                1. Main  logo  2. Printable  in  black  3. Alterable  for  committee  needs  4. Alterable  for  committee  needs;  Can  be  printed  in   white  on  dark  (for  t-­‐shirts)   3   4