Color can be described in three ways.By name, By purity, and by value or lightness.We have several terms to help us describecolors in those three ways. As you read theterms below glance back at the image above.Hue: When someone is talkingabout hue they are talking about theactual color of an object. Green is ahue as are red, yellow, blue, purple,etc.Chroma: Refers to the purity of ahue in relation to gray. When there isno shade of gray in a color that colorhas a high chroma. Adding shades ofgray to a hue reduces it’s chroma. Saturation: is the degree of purity of a hue. It’s similar to chroma, though not quite the same thing. Pure hues are highly saturated. When gray is added the color becomes desaturated. Intensity: The brightness or dullness of a color. Adding white or black to a color lowers it’s intensity. An intense and highly saturated color has a high chroma. Value/Luminance: Is a measure of the amount of light reflected from a color andis basically how light or dark a hue is. Adding white to a hue makes it lighter andincreases its value or luminance. Consequently adding black makes it darker andlowers the value or luminance. Shade: The result of adding black to a hue to produce a darker hue. Tint: The result of adding white to a hue to produce a lighter hue. Tone: In between black and white we have gray. A color tone is the result ofadding gray to a hue. Shades and tints are tones at the extremes.
COLOR SCHEMESMonochromatic Complementary Split Related Complementary (Analogous) Triad Tetrad
Monochromatic Color SchemeMonochromatic color scheme consists ofdifferent values of one color. These color schemes are easy to get right and can be very effective, soothing and authoritative.
Complementary Color SchemeComplementary colors are colors that are opposite each other on the color wheel, such as blue and orange, red and green,purple and yellow. These colors, when used side-by-side, make each other appear brighter. When they are mixed, they neutralize each other.
Split Complementary Color Scheme Split-complementary color scheme is a color scheme that includes a main color and the two colors on each side of its complementary (opposite) color on the color wheel. Colors that should be used are red/purple and yellow/green.
Analogous Color SchemeAnalogous color schemes are colors that a adjacent to each other on the color wheel. Some examples are green, light green, and yellow or red, orange and yellow. Analogous color schemes are often found in nature and are pleasing to the eye.
Triad Color SchemeTriadic color scheme is a colors in which 3 colors of equidistant distribution on the color wheel are used, such as the basic triad of red, yellow and blue primaries.
Tetrad Color SchemeTetradic color scheme: Tetrads are any four colors with a logicalrelationship on the color wheel, such as double complements.
WARM & COOL Colors The colors of red, orange, and yellow areconsidered warm colors because they are the colors of fire.Blue, green, and violet are considered coolcolors. When you think of a cool lake or ice covered pond, you see cool colors.
TINT & SHADEA tint is a mixture of pure hue and white. Think of a color like red saturated with lots of white. As morewhite is added the color becomes a lighter and lighter tint of red, until it turns to pale pink.The shade of a color refers to how dark it is. It is thecombination of a hue and black. Thus, burgundy is ashade of red, hunter is a shade of green, and rust is a shade of orange.
SATURATION or INTENSITY The purity and brightness of a colour; The relative saturation of a hue on a scale from bright (pure) to dull (mixed) with another hue or a neutral; also called chroma.Pure colors of the spectrum are fully saturated. An intense color is veryvivid. The more saturated a color is,less will be the feeling of movement of the same object 100% Light (white) 50% Light (gray) 0% Light (black)