This document provides a profile and overview of Howard Schultz, the chairman and CEO of Starbucks Corporation. It discusses that Schultz was born in 1953 in Brooklyn, New York and graduated from Northern Michigan University. After working for other companies, he joined Starbucks in 1982 and was inspired to expand their business after visiting coffee bars in Italy. In 1987, he purchased Starbucks and transformed it into the global coffee chain it is today, growing it to over 20,000 stores internationally. The document provides details on Schultz's career path, Starbucks' growth, financial information, products, and awards.

1. PROFILE PRESENTATION
HOWARD SCHULTZ
By,
K J SUDHANVA HEBBAR

2. HOWARD SCHULTZ
CHAIRMAN AND CEO OF STARBUCKS
CORPORATION

3. NAME: HOWARD SCHULTZ
BORN: JULY 19, 1953
PLACE: BROOKLYN, NEW YORK, US
OCCUPATION: CHAIRMAN AND CEO
OF STARBUCKS
EDUCATION: NORTHERN MICHIGAN
UNIVERSITY.
NET WORTH: US$ 2 billion (Sep 2013)
SALARY:
US$ 21,775,000

4. OVERVIEW
Born in Brooklyn, New York, on July 19, 1953, Howard Schultz
graduated from Northern Michigan University with a bachelor's
degree in communications before becoming director of retail
operations and marketing for the Starbucks Coffee Company in
1982. After founding the coffee company Il Giornale, in 1987, he
purchased Starbucks and became CEO and chairman of the
company. He is best known as the chairman and CEO of
Starbucks and a former owner of the Seattle SuperSonics.
Schultz co-founded Maveron, an investment group, in 1998 with
Dan Levitan. In 2000, Schultz publicly announced that he was
resigning as Starbucks's CEO. Eight years later, however, he
returned to head the company. In 2012, Starbucks included
more than 17,600 stores and its market cap was valued at $35.6
billion.

5. EARLY LIFE AND EDUCATION
Howard Mark Schultz was born to a Jewish family on July
19, 1953 in Brooklyn, New York, the son of ex-US Army trooper
and then truck driver Fred Schultz, and his wife Elaine. With his
younger sister, Ronnie, and brother, Michael, he grew up in the
Canarsie Bayview Houses of the New York City Housing
Authority. As Schultz's family was poor, he saw an escape in
sports such as baseball, football, and basketball. He went to
Canarsie High School, from which he graduated in 1971. In high
school, Schultz excelled at sports and was awarded an athletic
scholarship to Northern Michigan University the first person in
his family to go to college. He received his bachelor's degree in
Communications in 1975.

6. CAREER
After graduating, he worked as a salesperson for Xerox
Corporation and was quickly promoted to a full sales
representative.
● In 1979 he became a general manager for Swedish drip coffee
maker manufacturer, Hammarplast where he became
responsible for their U.S. operations with a staff of twenty. In
1981, Schultz visited a client of Hammarplast, a fledgling coffeebean shop called Starbucks Coffee Company in Seattle, curious
as to why it ordered so many plastic cone filters. He was
impressed with the company's knowledge of coffee and kept in
contact over the next year, expressing interest in working with
them.
● A year later, he joined Starbucks as the Director of Marketing.
On a buying trip to Milan, Italy for Starbucks, Schultz noted that
coffee bars existed on practically every street. He learned that
they not only served excellent espresso, they also served as
meeting places or public squares.

7. ● Schultz and his newly hired finance and accounting drew up a
set of financial projections for the combined operations and a
financing package that included a stock offering to II Giornale’s
original investors and a line of credit with local banks. While a rival
plan to acquire Starbucks was put together by another Il
Giornale investor, Schultz's proposal prevailed and within weeks
Schultz had raised the $3.8 million needed to buy Starbucks.
● The acquisition was completed in August 1987. After the
papers were signed, Schultz and Scott Greenberg walked across
the street to the first Il Giornale store, ordered themselves
espresso drinks, and sat at a table near the window. Greenberg
placed the hundred-page business plan that had been used to
raise the $3.8 million between them and lifted his cup in a
toast—"We did it," they said together.8 The new name of the
combined companies was Starbucks Corporation. Howard
Schultz, at the age of 34, became Starbucks' president and
CEO.

8. AWARDS
● In 1998, Schultz was awarded the "Israel 50th Anniversary Tribute
Award" from the Jerusalem Fund of Aish Ha-Torah for "playing a key
role in promoting a close alliance between the United States and
Israel“.
● In 1999, Schultz was awarded the "National Leadership Award" for
philanthropic and educational efforts to battle AIDS. The recipient of the
2004 International Distinguished Entrepreneur Award, presented to him
from the University of Manitoba for his outstanding success and
commendable conduct of Starbucks.
● In 2007 he received the FIRST Responsible Capitalism Award.
● On March 29, 2007, Schultz accepted the Rev. Theodore M.
Hesburgh, C.S.C., Award for Ethics in Business at the Mendoza
College of Business at the University of Notre Dame.
● Schultz became Fortune Magazine's "2011 Business person of the
Year" for his initiatives in the economy and job market.

9. CONTINUED SUCCESS
• In 2006, Howard Schultz was ranked No. 359 on Forbes
magazine's "Forbes 400" list, which presents the 400
richest individuals in the United States. In 2013, he was
ranked No. 311 on the same list, as well as No. 931 on
Forbes's list of billionaires around the globe.
• Today, no one company sells more coffee drinks to more
people in more places than Starbucks.

10. Howard Schultz is connected to 22 board members in 4
different organizations across 11 different industries.
Former Director: drugstore.com, inc.
Former Director: eBay Inc.
Former Chairman: NeuroMetrix Inc.
Former Director: Potbelly Corporation
Board Director: Pinkberry, Inc.
1985-Present
Founder, Chairman, Chief Executive Officer and President
Starbucks Corporation
2004-2008
Former Director and Member of Compensation Committee
DreamWorks Animation SKG Inc.
2011-2012
Former Director and Member of Audit Committee
Groupon, Inc.
2012-Present
Director
Square, Inc.

11. BOOKS
● Pour Your Heart into It: How Starbucks Built a Company
One Cup at a Time. (1997)
● ONWARD: How Starbucks Fought for Its Life without Losing
Its Soul. (2011)
QUOTES
● I believe life is a series of near misses. A lot of what we
ascribe to luck is not luck at all. It's seizing the day and accepting
responsibility for your future. It's seeing what other people don't
see and pursuing that vision.
● China traditionally has been a tea-drinking country but we
turned them into coffee drinkers.

12. We're not in the business of filling bellies, we’re
in the business of filling souls."
●
● “Follow your heart;
Follow your conscience………
The only thing separating you from your dreams is desire.
● Success in the United States is not an entitlement in China.
You have to go there and earn it, and earn it the right way.
● "Not every decision is an economic one.“
● “Care more than others think wise.
Dream more than others think practical.
Risk more than others think safe.
Expect more than others think possible”.

13. STARBUCKS

14. OVERVIEW
• Starbucks Corporation is an American global coffee company and
coffeehouse chain based in Seattle, Washington. Starbucks is the
largest coffeehouse company in the world, with 20,891 stores in 62
countries employing around 151000. In addition, Starbucks is an
active member of the World Cocoa Foundation.
• Starbucks locations serve hot and cold beverages, whole-bean
coffee, micro ground instant coffee, full-leaf teas, pastries, and
snacks. Most stores also sell packaged food items, hot and cold
sandwiches, and items such as mugs and tumblers. Starbucks
Evenings locations also offer a variety of beers, wines, and
appetizers after 4pm.[3] Through the Starbucks Entertainment
division and Hear Music brand, the company also markets books,
music, and film. Many of the company's products are seasonal or
specific to the locality of the store. Starbucks-brand ice cream and
coffee are also offered at grocery stores.

15. MILESTONES

16. HISTORY
• The first Starbucks opened in Seattle, Washington, on March 30,
1971 by three partners who met while students at the University of
San Francisco: English teacher Jerry Baldwin, history teacher Zev
Siegl, and writer Gordon Bowker. The three were inspired to sell
high-quality coffee beans and equipment by coffee roasting
entrepreneur Alfred Peet after he taught them his style of roasting
beans. Originally the company was to be called Pequod, after a
whaling ship from Moby-Dick, but this name was rejected by some
of the co-founders. The company was instead named after the chief
mate on the Pequod, Starbuck.
• The first Starbucks cafe was located at 2000 Western Avenue from
1971–1976. This cafe was later moved to 1912 Pike Place Market;
never to be relocated again. During this time, the company only sold
roasted whole bean coffees and did not yet brew coffee to sell.
During their first year of operation, they purchased green coffee
beans from Peet's, then began buying directly from growers.

17. BIRTH OF MODERN STARBUCKS
● A year after meeting with Starbucks' founders, in 1982,
Howard Schultz was hired as director of retail operations and
marketing for the growing coffee company, which, at the time,
only sold coffee beans, not coffee drinks.
Early on, Schultz set about making his mark on the company
while making Starbucks' mission his own. In 1983, while
traveling in Milan, Italy, he was struck by the number of coffee
bars he encountered. An idea then occurred to him: Starbucks
should sell not just coffee beans, but coffee drinks. "I saw
something. Not only the romance of coffee, but ... a sense of
community. And the connection that people had to coffee—the
place and one another," Schultz recalled. "And after a week in
Italy, I was so convinced with such unbridled enthusiasm that I
couldn't wait to get back to Seattle to talk about the fact that I
had seen the future.“
● Schultz knew immediately that he had to buy Starbucks; his
board of directors agreed.
●

18. ● On his return, he tried to persuade the owners (including Jerry
Baldwin) to offer traditional espresso beverages in addition to the
whole bean coffee, leaf teas and spices they had long offered.
● On his return, he tried to persuade the owners (including Jerry
Baldwin) to offer traditional espresso beverages in addition to the
whole bean coffee, leaf teas and spices they had long offered.
After a successful pilot of the cafe concept, the owners refused
to roll it out company-wide, saying they didn't want to get into the
restaurant business. Frustrated, Schultz started his own coffee
shop in 1985, named 'Il Giornale' after the Milanese newspaper.
Two years later, the original Starbucks management decided to
focus on Peet's Coffee & Tea and sold its Starbucks retail unit to
Schultz and Il Giornale for $3.8 million.
● Schultz renamed Il Giornale with the Starbucks name, and
aggressively expanded its reach across the United States.
Schultz's keen insight in real estate and his hard-line focus on
growth drove him to expand the company rapidly. Schultz did not
believe in franchising, and made a point of having Starbucks
retain ownership of every domestic outlet.

19. FINANCIAL INFORAMATION
• The current stock prize per share is $ 77.16.
• Revenue: US$ 13.29 billion (2012)
• Products: Coffee, Tea, Pastries, Frappuccino beverages
Smoothies.
• Net Income: US$ 1.38 billion (2012)
• Employees: 151000 (2013)
• No of Locations: 20,891 in 62 countries (Mar 22, 2013)
• Total Assets: US$ 8.21 billion (2012)
• Operating Income: US$ 1.99 billion (2012)

20. FACTS OF STARBUCKS
• The brand is so well recognized all over the world it doesn't even
put its name on its cups anymore.
• The average Starbucks customer visits the store 6 times per
month while a loyal 20% of customers go to the stores 16 times
per month.
• A Starbucks grande coffee has 320 milligrams of caffeine, over
four times the amount of caffeine in a Red Bull.
• The Starbucks cinnamon chip Scone has more calories than a
McDonald‘s quarter pounder with 480 calories.
• Starbucks uses over 93 million gallons of milk per year, enough
to fill 155 Olympic sized swimming pools.
• Starbucks uses 2.3 billion paper cups per year.

21. AWARDS
2005: Received National Recycling Coalition Recycling
works award.
2007: Fiscal 2007 first International award for CSR.
2008: Global Design awards for Innovative store designs
and commitment to sustainability.
2009: Most ethical company in Europe award.
2010: Luxist awards readers choice awards for Best Coffee
House and mobile marketer of the year.
2011: Greener Package award winner.
2012 : Named Gowling Lafleur Henderson LLP of its
International Excellence in Diversity award.

22. TATA STARBUCKS

23. OVERVIEW
• Tata Starbucks Ltd is a 50:50 joint venture company,
owned by Starbucks Corporation and Tata Global
Beverages, that owns and operates Starbucks outlets in
India. The outlets are branded Starbucks "A Tata
Alliance". Starbucks, through an agreement with Tata
Coffee, serves coffee that is 100% locally sourced and
roasted.

24. HISTORY
• In January 2011, Starbucks Corporation and Tata Coffee,
Asia's largest coffee plantation company, announced plans
for a strategic alliance to bring Starbucks to India and also
to source and roast coffee beans at Tata Coffee's Kodagu
facility. Despite a false start in 2007, in January 2012
Starbucks finally announced a 50:50 joint venture with Tata
Global Beverages, called Tata Starbucks Ltd., which would
own and operate outlets branded Starbucks "A Tata
Alliance". Starbucks had previously attempted to enter the
Indian market, in 2007, with a joint venture involving its
Indonesian franchise and Kishore Biyani of the Future
Group. However, the joint venture withdrew its foreign
investment proposal with the Indian government. Starbucks
did not cite any reason for the withdrawal.

25. PRODUCTS AND LOCATIONS
• Apart from the usual products offered internationally,
Starbucks in India has some Indian style product
offerings such as Tandoori Paneer Roll, Elaichi Mawa
Croissant, Murg Tikka Panini and Chai Tea Latte to suit
Indian customers.
• Free Wi-Fi is available at all Starbucks stores.
• As of September 2013, Starbucks operates 22 outlets in
3 cities of India. The company plans to have 50 outlets in
India by the end of 2013,[19] with an investment of 400
crore (US$61 million)

27. Thank you for
your attention.