Your SlideShare is downloading. ×
0
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
5 Outstanding campaigns!
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

5 Outstanding campaigns!

152

Published on

5 outstanding campaigns that will inspire you!

5 outstanding campaigns that will inspire you!

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
152
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Commercial in confidence 5OUTSTANDING CAMPAIGNS that inspire you!will
  • 2. Commercial in confidence The best job in the world B r a n d : Q u e e n s l a n d B o a r d o f To u r i s m / / A g e n c y : C u m m i n s n i t r o
  • 3. Commercial in confidence The b e s t Job in the w o r l d
  • 4. Commercial in confidence The b e s t Job in the w o r l d
  • 5. Commercial in confidence The b e s t Job in the w o r l d
  • 6. Commercial in confidence The b e s t Job in the w o r l d
  • 7. Commercial in confidence The b e s t Job in the w o r l d
  • 8. Commercial in confidence The b e s t Job in the w o r l d
  • 9. Commercial in confidence The b e s t Job in the w o r l d
  • 10. Commercial in confidence The b e s t Job in the w o r l d
  • 11. Commercial in confidence The b e s t Job in the w o r l d
  • 12. Commercial in confidence 34,684 applicants from 201 countries Islandreefjob.com had more than 6 millions visitors in 58 days The campaign's generated more than $200 million in global publicity value for Tourism Queensland Estimated earned media exceeding $80 million The b e s t Job in the w o r l d
  • 13. Commercial in confidence The b e s t Job in the w o r l d
  • 14. Commercial in confidence Red Bull Stratos Space Jump B r a n d : R e d B u l l / / P R Te a m : T V C G r o u p
  • 15. Commercial in confidence Red Bull s t r a t o s s p a c e j u m p
  • 16. Commercial in confidence Red Bull s t r a t o s s p a c e j u m p
  • 17. Commercial in confidence Red Bull s t r a t o s s p a c e j u m p
  • 18. Commercial in confidence Red Bull s t r a t o s s p a c e j u m p
  • 19. Commercial in confidence Red Bull s t r a t o s s p a c e j u m p
  • 20. Commercial in confidence Red Bull s t r a t o s s p a c e j u m p
  • 21. Commercial in confidence The event was broadcast on nearly 80 TV stations in 50 countries. The jump was viewed live on YouTube by over 8 million users The live webcast was distributed through 280 digital partners and 52 million views Following Stratos, sales rose 7% to $1.6 billion in the U.S Red Bull s t r a t o s s p a c e j u m p
  • 22. Commercial in confidence Red Bull s t r a t o s s p a c e j u m p
  • 23. Commercial in confidence True Blood: Revelation B r a n d : H B O / / A g e n c y : C a m p f i r e
  • 24. Commercial in confidence True Blood Revelation
  • 25. Commercial in confidence True Blood Revelation
  • 26. Commercial in confidence True Blood Revelation
  • 27. Commercial in confidence True Blood Revelation
  • 28. Commercial in confidence True Blood Revelation
  • 29. Commercial in confidence True Blood Revelation
  • 30. Commercial in confidence True Blood Revelation
  • 31. Commercial in confidence True Blood Revelation
  • 32. Commercial in confidence True Blood Revelation
  • 33. Commercial in confidence True Blood Revelation
  • 34. Commercial in confidence True Blood Revelation 30.000 forum posts 1.5 million pages viewed 5.9 million viewers 50,000 viewing hours during the game Audience of 6.6 million for the TV premiere
  • 35. Commercial in confidence True Blood Revelation
  • 36. Commercial in confidence In Rainbows Radiohead
  • 37. Commercial in confidence In Rainbows Radiohead
  • 38. Commercial in confidence In Rainbows Radiohead
  • 39. Commercial in confidence In Rainbows Radiohead
  • 40. Commercial in confidence In Rainbows Radiohead
  • 41. Commercial in confidence In Rainbows Radiohead
  • 42. Commercial in confidence In Rainbows Radiohead 3 million downloads in the first year 10 million in revenue
  • 43. Commercial in confidence In Rainbows Radiohead
  • 44. Commercial in confidence Dragon Skull on Dorset Beach B r a n d : B l i n k B o x f r o m Te s c o / / A g e n c y : Ta y l o r H e r r i n g P R
  • 45. Commercial in confidence Dragon Skull on Dorset beach
  • 46. Commercial in confidence Dragon Skull on Dorset beach
  • 47. Commercial in confidence Dragon Skull on Dorset beach
  • 48. Commercial in confidence Dragon Skull on Dorset beach
  • 49. Commercial in confidence Dragon Skull on Dorset beach
  • 50. Commercial in confidence Dragon Skull On Dorset beach 632% spike in sales 250 pieces of media coverage
  • 51. Commercial in confidence Dragon Skull On Dorset beach
  • 52. Commercial in confidence KEY LEARNINGS
  • 53. Commercial in confidence Surprise your audience Be the first to do it Always think BIG Fulfill fantasie s Let the pe ople be part of Cre ate a stor y
  • 54. Commercial in confidence Thank you

×