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5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
5 innovative digital campaigns that will inspire you!
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5 innovative digital campaigns that will inspire you!

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Transcript

  • 1. Commercial in confidence 5 INNOVATIVE DIGITAL CAMPAIGNS THAT WILL INSPIRE YOU!
  • 2. Commercial in confidence DECODED 1 Brand: Bing // Creative agency: Droga5
  • 3. Commercial in confidence 1
  • 4. Commercial in confidence 1
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  • 19. Commercial in confidence 1
  • 20. Commercial in confidence 1 Average player engagement was over 11 minutes per visit
  • 21. Commercial in confidence 1 Jay Z Facebook fans grew by one million
  • 22. Commercial in confidence 1 In only one month, Bing saw an 11.7% increase in visits
  • 23. Commercial in confidence 1 The campaign earned 1.1 billion global media impressions
  • 24. Commercial in confidence 1 Decode Jay Z success was covered by every media news outlet, every media cultural influencer
  • 25. Commercial in confidence 1 Bing entered the global top 10 most visited sites for the first time
  • 26. Commercial in confidence 1 Decode hit the best sellers list for 19 straight weeks
  • 27. Commercial in confidence HOME PLUS 2 Brand: Tesco Korea // Creative agency: Cheil Worlwide
  • 28. Commercial in confidence 2
  • 29. Commercial in confidence 2
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  • 35. Commercial in confidence 2 10,287 people visited the online Homeplus store using smartphones
  • 36. Commercial in confidence 2 Registered members rose by 76%
  • 37. Commercial in confidence 2 Tesco Homeplus succeeded in becoming number one in the online market.
  • 38. Commercial in confidence 2 During the campaign, online sales grew by 130%.
  • 39. Commercial in confidence 2 Homeplus also became a very close second in the offline market.
  • 40. Commercial in confidence 3 CLIMATE NAME CHANGE Brand: 305 Action // Creative agency: Barton F. Graf 9000
  • 41. Commercial in confidence 3 video
  • 42. Commercial in confidence 3 video
  • 43. Commercial in confidence 3 video
  • 44. Commercial in confidence 3 video
  • 45. Commercial in confidence 3 95.000 signatures and counting
  • 46. Commercial in confidence 3 2.7 millions of Youtube views
  • 47. Commercial in confidence 3 356.000 unique visitors to the site
  • 48. Commercial in confidence 3 Google searches for climate change deniers more than doubled after launch
  • 49. Commercial in confidence 3 184 million earned media impressions with $0 spent on media
  • 50. Commercial in confidence 4 TURKCELL TWEET Brand: Turkcell // Creative agency: Rabarba
  • 51. Commercial in confidence 4
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  • 56. Commercial in confidence 4
  • 57. Commercial in confidence 4 3.6 million campaign impressions
  • 58. Commercial in confidence 4 8 days on the trending list
  • 59. Commercial in confidence 4 The campaign was live for 3 hours a day over 7 days and generated 56,734 tweets
  • 60. Commercial in confidence 5 How social saved water Brand: South African Water Conservation // Creative agency: Native
  • 61. Commercial in confidence 5
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  • 67. Commercial in confidence 5 After 71 days they reached 10,000 shares to close the tap
  • 68. Commercial in confidence 5 #CloseTheTap was the trending topic on Twitter for the entire day it launched
  • 69. Commercial in confidence 5 It has since received countless mentions on local and international media platforms
  • 70. Commercial in confidence 5 Based in South Africa it received interest from countries as Spain or USA
  • 71. Commercial in confidence 5 The site received 20,233 visitors of which 15,095 were unique and spent and average of a 3 minutes and 51 seconds on the site.
  • 72. Commercial in confidence 5 Received over 50,000 impressions from websites that provided free media space for the campaign
  • 73. Commercial in confidence 5 Over 30 articles relating to the campaign were published on both local and international news
  • 74. Commercial in confidence KEY LEARNINGS Set your audience a challenge Make sure they have fun Give something back Think globally Keep it simple
  • 75. Commercial in confidence Thank you

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