5 innovative digital campaigns that will inspire you!

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5 innovative digital campaigns that will inspire you!

  1. 1. Commercial in confidence 5 INNOVATIVE DIGITAL CAMPAIGNS THAT WILL INSPIRE YOU!
  2. 2. Commercial in confidence DECODED 1 Brand: Bing // Creative agency: Droga5
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  20. 20. Commercial in confidence 1 Average player engagement was over 11 minutes per visit
  21. 21. Commercial in confidence 1 Jay Z Facebook fans grew by one million
  22. 22. Commercial in confidence 1 In only one month, Bing saw an 11.7% increase in visits
  23. 23. Commercial in confidence 1 The campaign earned 1.1 billion global media impressions
  24. 24. Commercial in confidence 1 Decode Jay Z success was covered by every media news outlet, every media cultural influencer
  25. 25. Commercial in confidence 1 Bing entered the global top 10 most visited sites for the first time
  26. 26. Commercial in confidence 1 Decode hit the best sellers list for 19 straight weeks
  27. 27. Commercial in confidence HOME PLUS 2 Brand: Tesco Korea // Creative agency: Cheil Worlwide
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  35. 35. Commercial in confidence 2 10,287 people visited the online Homeplus store using smartphones
  36. 36. Commercial in confidence 2 Registered members rose by 76%
  37. 37. Commercial in confidence 2 Tesco Homeplus succeeded in becoming number one in the online market.
  38. 38. Commercial in confidence 2 During the campaign, online sales grew by 130%.
  39. 39. Commercial in confidence 2 Homeplus also became a very close second in the offline market.
  40. 40. Commercial in confidence 3 CLIMATE NAME CHANGE Brand: 305 Action // Creative agency: Barton F. Graf 9000
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  45. 45. Commercial in confidence 3 95.000 signatures and counting
  46. 46. Commercial in confidence 3 2.7 millions of Youtube views
  47. 47. Commercial in confidence 3 356.000 unique visitors to the site
  48. 48. Commercial in confidence 3 Google searches for climate change deniers more than doubled after launch
  49. 49. Commercial in confidence 3 184 million earned media impressions with $0 spent on media
  50. 50. Commercial in confidence 4 TURKCELL TWEET Brand: Turkcell // Creative agency: Rabarba
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  57. 57. Commercial in confidence 4 3.6 million campaign impressions
  58. 58. Commercial in confidence 4 8 days on the trending list
  59. 59. Commercial in confidence 4 The campaign was live for 3 hours a day over 7 days and generated 56,734 tweets
  60. 60. Commercial in confidence 5 How social saved water Brand: South African Water Conservation // Creative agency: Native
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  67. 67. Commercial in confidence 5 After 71 days they reached 10,000 shares to close the tap
  68. 68. Commercial in confidence 5 #CloseTheTap was the trending topic on Twitter for the entire day it launched
  69. 69. Commercial in confidence 5 It has since received countless mentions on local and international media platforms
  70. 70. Commercial in confidence 5 Based in South Africa it received interest from countries as Spain or USA
  71. 71. Commercial in confidence 5 The site received 20,233 visitors of which 15,095 were unique and spent and average of a 3 minutes and 51 seconds on the site.
  72. 72. Commercial in confidence 5 Received over 50,000 impressions from websites that provided free media space for the campaign
  73. 73. Commercial in confidence 5 Over 30 articles relating to the campaign were published on both local and international news
  74. 74. Commercial in confidence KEY LEARNINGS Set your audience a challenge Make sure they have fun Give something back Think globally Keep it simple
  75. 75. Commercial in confidence Thank you

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