Social Marketing Strategy 101

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Social Marketing seems like it's a "keep up with the Joneses" proposition. The problem is, even the Joneses aren't keeping up.

There is no "right" way to use social media, social marketing and social networking. These are nothing more than tools you can use to amplify your existing, current efforts.

I break down social marketing into simple, easy to understand terms that everyone can relate to.

Published in: Real Estate
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  • My Story - low cost high effort - second quarter focus on marketing - 2008 – 68 new homeowners - 2009 – 191 new homeownersShare lessons - avoid mistakes Not selling anything – different perspective
  • Is it important to be online?
  • Pressure 2 b on facebook and twitterKeeping up with the JonesesPatience is advantage Avoid shiny objectsunderstand how fits into existing marketing
  • Too new to knowDifference between marketing and advertising
  • Too new to knowDifference between marketing and advertising
  • Advertising is part of marketing strategy
  • Marketing is not
  • Attracting prospectsEducating and empowering consumersCreating and contributing to communitiesPaying it forward
  • Newspaper ad about walmartRadio commercial about local farmer’s marketHyper local dominationSMM costs time - inexpensiveBuilding trust? repetition, time, getting to know a personAre there any actors, news anchors or radio personalities you trust? Why?
  • NOT the yellow pagesConsumers researching and educating themselves
  • Old west showdown – marketing vs advertisingIf you’re advertising – guess who you’re up against?
  • It’s differentConfusion in the beginningHardest part is getting started
  • Standing at new cross roadsStrategy is new direction – unknownOverwhelming?
  • Explore fundamentalsIntroduce simple strategyExplain terms and technologiesLeave you with a plan
  • Simple strategy
  • Purpose of marketing
  • Patience droughtinstant gratification
  • not tangible productWhat’s your excuse to stay Top of Mind?Offer unique - high value to keep coming back
  • billboard in the middle of nowhere
  • Have to send them there
  • “canned” website not enough in a Social Media Marketing world.
  • Expensive – relies on Obj 2
  • SEM Being found online
  • Done right
  • Best SEO strategy
  • .com free
  • Referred by IMPORTANT and RELEVANT websites
  • Being found is ticket to the game
  • Thought out long tailGet you chosen
  • What visitors sees after click
  • Example of SMM
  • What’s next?
  • Avoidshiny objectsPurposely plan
  • extract and measure your results
  • Social Media Marketing not “Field of Dreams”Plan with the outcome in mind
  • Questions about how fits existing marketing strategy?What are marketing strategies now?Online listing strategy?Is your experience part of your marketing? – is it online?
  • See our SMM in action
  • Social Marketing Strategy 101

    1. 1. Piecing Together the Social Media Marketing Puzzle<br />NEW Rules, Tools and Strategies for Marketing Online<br />
    2. 2. Breaking News<br />NAR Buyer and Seller Survey<br />
    3. 3. This Way to Jonesville<br />
    4. 4. Evolution of Social Media Marketing<br />We Are Here<br />
    5. 5. Evolution of Social Media Marketing<br />We Are Here<br />
    6. 6.
    7. 7.
    8. 8. It’s Not About You <br />Especially if you wear a red plaid suit<br />Advertisement<br />
    9. 9. Attraction<br />
    10. 10. Sharing your Expertise<br />Being Trust Worthy<br />
    11. 11. Social Media Marketing <br />VS<br />On-line Advertising<br />
    12. 12. Try it Punk<br />
    13. 13. Making Sense of it All<br />New Rules – New Tools – New Strategies<br />
    14. 14.
    15. 15. Social Media <br />Marketing <br />101<br />
    16. 16. 3<br />Social Media Marketing Objectives<br />
    17. 17. 1<br />Get in front of your Prospects<br />
    18. 18. 2<br />In a glance…Exhibit an Expertise in what they seek<br />
    19. 19. 3<br />Keep Them Coming Back<br />
    20. 20. 1<br />Get in front of your Prospects<br />
    21. 21. Please go to my Website at www.MyNameSellsRealEstate.com<br />
    22. 22.
    23. 23.
    24. 24. Pay Per Click<br />Pay For Rank<br />
    25. 25.
    26. 26. Understanding Search Engine Optimization<br />
    27. 27. Organic Lead Generation<br />Search Engine Optimized Content<br />
    28. 28.
    29. 29. Wordpress Blog Platform is Best for SEO<br />
    30. 30.
    31. 31. Long Tail SEO – The specific words or phrases searched for are contained in your content<br />Examples of Long Tail Optimized URL<br />www.CaliforniaTeacherandEmployeesHomeLoanPrograms.com<br />www.CaliforniaDownPaymentAssistancePrograms.com<br />Single Property Listing Sites<br />
    32. 32. Backlinks (Inbound Links) = Website Referrals<br />Link Love<br />
    33. 33. 2<br />In a glance…Exhibit an Expertise in what they seek<br />
    34. 34. Once you show up on Google <br />They still have to Choose Your Site<br />
    35. 35. Stand Out in the Crowd<br />
    36. 36.
    37. 37. 3<br />Keep Them Coming Back<br />
    38. 38. Content and Consistency are KING<br />Offer Readers something of Value once they do choose you<br />
    39. 39. Recipe for SMM Success<br />Identify your EXPERTISE and Share It Selflessly<br />The Best Source of SEO (Google Juice) is by contributing to a Blog<br />Learning to Blog will cost you more in Time than Money<br />SMM 2.0 is about ratings, reviews, being transparent and real<br />SMM 2.0 is about consumers choosing you because they trust you<br />SEO & SMM are Strategies for driving traffic to your blog<br />Quality Content is the reason that you earn readers, referrals and business transactions online<br />You are still ahead of 95% of your competition<br />There are no short cuts – Start now and………..<br />Learn…Practice…Learn…Practice<br />
    40. 40.
    41. 41. PLAN Your SMM Strategy<br />
    42. 42. Intelligent Design<br />
    43. 43. Specific and Measurable Results<br />
    44. 44. Plan with your Outcome in Mind<br />Build a Permission Based Email Marketing List<br />Build traffic to your SMM Content Blog<br />Publish to Social Media Sites<br />Grow your Readership<br />Become a Recognized Expert<br />Promote your Community<br />Build Valuable Relationships<br />Expose Yourself to Innovation<br />Love What You Do and Have Fun Doing It<br />
    45. 45. How Does SMM fit into your Existing Marketing Strategy?<br />
    46. 46.
    47. 47. Thank You<br />

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