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Marcel Láža: BigData vs. analýza "normálních" dat
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Marcel Láža: BigData vs. analýza "normálních" dat

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Transcript

  • 1. Big Data vs. standard data analysis
  • 2. What we do? • Leveraging information hidden in data by using Predictive Analytics • Helping you to get more from your existing customers
  • 3. Intro How to increase revenue? How to find new customers? How to prolong retention?
  • 4. Use-cases • E-commerce • CRM • Gaming • Other?
  • 5. Big Data? Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it...
  • 6. Sales Pipeline
  • 7. How to get more and spend less?
  • 8. Customers are not equal Awesome service I am new here Cancel contract! Getting a new customer costs 5x more than keeping an existing one
  • 9. Customer Base
  • 10. VIP example
  • 11. RRR Advanced segmentation Retention How to keep onetime buyers Revenue A/B Testing Campaign automation Reach How to find new customers Predictive customer scoring Look a like modeling How to sell more
  • 12. Q&A exhibition www.futurelytics.com marcel@futurelytics.com @futurelytics angel.co/futurelytics