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Marcel Láža: BigData vs. analýza "normálních" dat
 

Marcel Láža: BigData vs. analýza "normálních" dat

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    Marcel Láža: BigData vs. analýza "normálních" dat Marcel Láža: BigData vs. analýza "normálních" dat Presentation Transcript

    • Big Data vs. standard data analysis
    • What we do? • Leveraging information hidden in data by using Predictive Analytics • Helping you to get more from your existing customers
    • Intro How to increase revenue? How to find new customers? How to prolong retention?
    • Use-cases • E-commerce • CRM • Gaming • Other?
    • Big Data? Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it...
    • Sales Pipeline
    • How to get more and spend less?
    • Customers are not equal Awesome service I am new here Cancel contract! Getting a new customer costs 5x more than keeping an existing one
    • Customer Base
    • VIP example
    • RRR Advanced segmentation Retention How to keep onetime buyers Revenue A/B Testing Campaign automation Reach How to find new customers Predictive customer scoring Look a like modeling How to sell more
    • Q&A exhibition www.futurelytics.com marcel@futurelytics.com @futurelytics angel.co/futurelytics