Mobile Commerce: Now It Is Time! Email: kiran_ks@hotmail.com A Presentation By KIRAN K S iWaps.mobi © iWaps© Copyright 2007

A Presentation By KIRAN K S

iWaps.mobi ©

Mobile commerce market Over $50 Billion in Europe by 2006. Japan's $30 billion e-commerce market is 1/5 th the size of the market in the USA, reports Reuters. The Yankee Group also predicts that the size of the U.S. mobile commerce market will reach $15 billion by 2006 Mobile commerce is still a nascent market with too many vendors, too many standards and too many device manufacturers. Mobile is the way; Mobile is the future.

Over $50 Billion in Europe by 2006.

Japan's $30 billion e-commerce market is 1/5 th the size of the market in the USA, reports Reuters.

The Yankee Group also predicts that the size of the U.S. mobile commerce market will reach $15 billion by 2006

Mobile commerce is still a nascent market with too many vendors, too many standards and too many device manufacturers.

Mobile is the way; Mobile is the future.

The Future Wave...1 Mobile Applications & Services: The applications and services expected to generate the most revenues across a wide range of sectors. ERP/DATABASE and other enterprise server based markets are saturated or "taken up" by big names like Oracle, SAP. Current situation in mobile commerce industry is similar to what it was in database or enterprise application industry 20 years ago. 2005-10 is ripe for visionaries to look into "unseen" and "untapped" opportunity if started early on. US market lags behind Asia/ Japan and Europe in mobile computing and applications usage. Once the flood gate is opened there will be far too many players for smaller companies to compete. Today in the USA Wireless service providers / carriers (not the device manufacturers) hold the sway but once they open up to 3GL and 4GL the market will be starved for “killer” applications

Mobile Applications & Services: The applications and services expected to generate the most revenues across a wide range of sectors.

ERP/DATABASE and other enterprise server based markets are saturated or "taken up" by big names like Oracle, SAP.

Current situation in mobile commerce industry is similar to what it was in database or enterprise application industry 20 years ago.

2005-10 is ripe for visionaries to look into "unseen" and "untapped" opportunity if started early on.

US market lags behind Asia/ Japan and Europe in mobile computing and applications usage. Once the flood gate is opened there will be far too many players for smaller companies to compete.

Today in the USA Wireless service providers / carriers (not the device manufacturers) hold the sway but once they open up to 3GL and 4GL the market will be starved for “killer” applications

The Future Wave ...2 The best opportunities exist in service ticket logging and project mgt. (monitoring, reporting and control) enterprise mobile softwares. Financial sectors offer manifold of opportunities for Mobile applications because in US human interactions are expensive and considered risk/ error prone activity. SOA (service oriented architecture) enabled services are much talked about these days and developed countries want to get out of manufacturing. Commitment, delivery capability, and quality are the fulcrums to climb.

The best opportunities exist in service ticket logging and project mgt. (monitoring, reporting and control) enterprise mobile softwares.

Financial sectors offer manifold of opportunities for

Mobile applications because in US human interactions are expensive and considered risk/ error prone activity.

SOA (service oriented architecture) enabled services are much talked about these days and developed countries want to get out of manufacturing.

Commitment, delivery capability, and quality are the fulcrums to climb.

Areas Of Opportunities Horizontal Industry Applications ------------------------------------------- h) Database Inquiry from the Field h) Internet Messaging - Email, paging & others h) Field Document Distribution h) Field Service Dispatch Application h) Field Service Audit and Inspection Application h) Field Sales Force Automation h) Information of Interest - Stock Quotes, News, Weather Reports & others h) File Transfer, Database Synchronization & Systems Management h) Wireless Document Distribution h) Wireless CRM (Customer Response Management) Application - also see Sales Force h) Automation h) Wireless ERP

Areas Of Opportunities Horizontal Industry Applications ------------------------------------------- Others h) Mobile Data Collection h) On line and Distance Learning Using Wireless Technology h) Wireless Phone Office Applications h) Wireless Work group Application h) Wireless Internet Infrastructure Services - Content Adaptation & Delivery (Source: http://www.mobileinfo.com/Applications_Vertical/index.htm)

Areas Of Opportunities Vertical Application Index -------------------------------------- Airline & Railway Industries V) Airline Applications V) Railway Applications v # Construction Industry v) Crew Card Data Collection v) Site Inspection & Project Status Reporting Distribution Industry v) Warehouse Inventory Applications Electronic News Communication v) Electronic News Applications Financial Industry v) Banking and Financial Institutions v) Insurance & Financial Planning v) Payment Application v) Stock Trading

Areas Of Opportunities Vertical Application Index -------------------------------------- Healthcare Industry v) Introduction to Mobile Health care v) Clinical Trial Automation v) Electronic Patient Exit Survey v) Emergency Medical Services v) Healthcare General Applications v) Home Care - Giving Handheld Devices to Homecare Workers v) Mobile Pharmacy and Prescription from PlanetRx v) Patient Alarm Notification Systems v) Accessing Patient Records during Bed Visits by Doctors - Several Hospitals v) Remote Prescription & Specimen Management Services v) Tele-diagnostics ..Hospitality Industry ..Manufacturing & Mining Industries ..Miscellaneous Industry Applications ..Public Sector ..Retail Industry ..Transportation Industry (Source: http://www.mobileinfo.com/Applications_Vertical/index.htm)

References 1) http://www.mobileinfo.com/Applications_Vertical/index.htm) 2) http://www.linkedin.com/answers/technology/wireless/ 3) http://www.nttdocomo.co.jp/english/ 4) http://mobileanalystwatch.blogspot.com/

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