Digipak advert analysis – Young Guns (KERRANG: July 2010)                                                            Grey,...
Digipak advert analysis – Young Guns (KERRANG: July 2010)                                            Coincidently, as well...
Digipak advert analysis – Iron Maiden (Rock Sound: August 2010)The name of the band is positioned centrally at        The ...
Digipak advert analysis – Iron Maiden (Rock Sound: August 2010)Iron Maiden are also featured inside the magazine itself to...
Digipak advert analysis – Rock Sound: August 2010Many other bands are also listed on the frontcover of the magazine and al...
Digipak advert analysis – KORN (Rock Sound: August 2010)                                 Interview featuring              ...
Digipak advert analysis – Architects (Rock Sound: August 2010)                       Interview featuring                  ...
Digipak advert analysis – Circa Survive(Rock Sound: August 2010)                                               Interview f...
Digipak advert analysis – 36 CrazyFists(Rock Sound: August 2010)                               The band’s                 ...
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Ad analysis

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Ad analysis

  1. 1. Digipak advert analysis – Young Guns (KERRANG: July 2010) Grey, silver background with a grey/brown colour scheme is simplistic yet gives theThe font of the band’s name is stylised and image a slightly grungy look to imply whatgives off a western feel which could be a genre the music of the band is (metal). Thisclever use of irony as the band’s name is technique allows the product to reach its“Young Guns” which could mean the guns target audience.used by cowboys. The “beams” behind the main image addThe way in which the text curls at the ends dimension to the way in which the advert isis similar to the swirly pattern behind the presented which make it appear morelion, which could represent fire, yet is done interesting and therefore a passer by is moreso in a way that may invite female attention likely to consider this poster.as well. Therefore the entire image isconsistent. The image of the lion is central to the posterThe title of the album is included, as this is which draws attention from potentialimportant information to the consumer purchasers of the digipak.and all of the text is in capitals which couldbe reflective of the “loud” and slightly The image itself is of a lion adorning a crownoverwhelming nature of music of the of thorns which has connotations of religionmetal genre. (the crucifixion of Jesus) or bravery. The lion is also crying which suggests emotion (heavyInformation is also included on the release rock) yet the mouth is watering meaning he isdate (to inform potential consumers) and a predator.the album’s producers to rightfully creditthem. The image is basically ambiguous which could mean it is left to interpretation and notTour dates are featured in a banner at the aimed at a specific audience.bottom of the advert which are significantas this helps to promote the album by The band’s website is included for furtherinforming fans of when the band will be on information as is the logo of the productiontour, allowing them time to book tickets, company of the album to promote their workensuring that most of the places will be as well as that of the band and to credit theirsold. contribution to the completion of this product.
  2. 2. Digipak advert analysis – Young Guns (KERRANG: July 2010) Coincidently, as well as having their digipak advertised on the back cover of the magazine, Young Guns also featured on the front cover as part of promotion for the new album. Their poses in the shots taken of the band themselves could be suggestive of the type of music that they play (and that the album is comprised of). For example, in the image used for the front cover, frontman Gustav Wood shows his fist and has a “wolf-like” expression suggesting aggression. Similarly, in the double-spread feature image, he holds his fist which is associated with the intent of physical violence.Furthermore, in the single shots of the band, they are all hitting a glass prop which suggests thechaos and disruption that is associated with heavy rock music. Also, the background is red whichconnotes anger or perhaps simply powerful emotions which are usually present in or the focus ofrock and metal songs.Therefore, both the digipak advert and the images accompanying an interview with the bandpromote their music and their status as a heavy rock band.
  3. 3. Digipak advert analysis – Iron Maiden (Rock Sound: August 2010)The name of the band is positioned centrally at The album title itself; “The Final Frontier” isthe top of the poster and becomes one its one of the few text boxes in yellow and uses amain focuses as most fans will be drawn to this font that can be distinguished from the rest ofadvertisement through how it identifies with the text in order for this detail to stand out asthe band; making it recognisable to those who it is important for the consumer who maywould be most likely to buy the product. potentially buy this product.The bold, red colour and white outline help the The advert includes phrases such as “The newtitle to stand out further. This is highlighted studio album” to inform the potential audienceespecially as the rest of the poster is dark of what is being advertised. Also thewhich creates an effective contrast between advertisement states which songs feature inthe text and the images. this album which may persuade somebody who has previously heard one of these beforeThe image itself would be recognisable to fans and liked it to buy the album by advertisingof this band as seems to be a newer version of this fact.their other album art; depicting monsters, The poster also shows a small inset picture ofblood, death and terror. The image is detailed the digipak itself which may reinforce someand grotesque but definitely catches attention buyers of whether or not to buy this album. Itbecause of this. also states in smaller font, as institutional information may be less important to theThe image is also significant as the monster consumer. For example, who the digipak washolds the bands logo, a metal tool, which is produced by or that there is a special editionalso featured in reference to a sword crossing which may appeal to more serious fans.over the skull images in the corners of theposter to frame it whilst making the metallic There is also tour information included at theand frightening theme consistent. bottom of the advert, informing fans of the venue and date of the concert so that they canSynergy is also used effectively as the album purchase tickets; further promoting the band.seems to have a “space” or astronaut theme as The band’s website is featured alongside thethe characters are wearing space suits and the record labels logo on the advert, yet in smallrelease date of the album is dubbed: “Lift off”. font as this information is supposedly less important in advertising the digipak.The colour scheme is effective as red, yellowand white are all of the same spectrum yetstand out from each other.
  4. 4. Digipak advert analysis – Iron Maiden (Rock Sound: August 2010)Iron Maiden are also featured inside the magazine itself to accompany the advertisement for the new digipak. However, significantly,this article shows an image of the album cover but the main focus is a shot of the band themselves which is also important inpromoting music as the appearance of the band may influence whether or not someone is willing to pa and see them perform at aconcert. In the image, most of the band members are not smiling, suggesting that their music is serious and their long hair and darkclothes suggest they play heavy rock/metal compositions.Furthermore, the band are mentioned on the front cover of the magazine itself which further advertises their new album and acts asan incentive to buy the magazine too; which gives the editors a reason to make an article about them.
  5. 5. Digipak advert analysis – Rock Sound: August 2010Many other bands are also listed on the frontcover of the magazine and also feature in anarticle simultaneously. This is likely to act as aduel form of advertisement for their newmusic as well as giving the reader anincentive to buy the magazine, if they catchsight of a band they particularly like.Therefore, it is only because this is a musicmagazine that the bands are advertised bothon the front and on the inside whereas afashion magazine, for example, would notmention new album releases on the frontcover as it is assumed that the target marketfor this product would be those who areinterested in fashion, therefore the types ofalbums that may be advertised could be pop,for example, as rock albums are usually onlyadvertised in music magazines as they have aspecific target audience.
  6. 6. Digipak advert analysis – KORN (Rock Sound: August 2010) Interview featuring an image of the band and their logo to identify them. Advertisement for the band’s tour. Digipak advert for Featuring their logo their album by HMV. and similar imagery Includes a review from their album for from the magazine at the tour – synergy. the top to further advertise.
  7. 7. Digipak advert analysis – Architects (Rock Sound: August 2010) Interview featuring an image of a member from the band to present the group to the potential target audience. The singer “in action” shows they are a heavy metal band. An advert from HMV shows their digipak as one of the new albums available and contains important information concerning its release.
  8. 8. Digipak advert analysis – Circa Survive(Rock Sound: August 2010) Interview featuring an image of the band which may be important for the audience as an image of them is not featured in the digipak advert and through this, the audience are able to identify the band. The digipak advert contains a positive review which further promotes the band and their music.
  9. 9. Digipak advert analysis – 36 CrazyFists(Rock Sound: August 2010) The band’s new album is reviewed in the magazine alongside their interview which is useful to the consumer and acts to promote the band. An advert for their digipak is also featured which includes the relevant information on the album’s release, specifically naming their previous singles which may have been successful and persuade an audience to purchase the album.

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