Image taken from: http://animatedtv.about.com/od/artpictures/ig/South-Park-Christmas-Pictures/Mr--Hankey-in-the-Toilet.htm
Poo~Pourri Mission Statement:
Poo~Pourri History:
<ul><li>Poo~Pourri bathroom sprays are environmentally friendly air fresheners designed to control organic odor with essen...
S WOT <ul><li>Product in Introduction Stage </li></ul><ul><li>“ Who would’ve thunk it?” </li></ul><ul><ul><li>Conceptual t...
S WOT
S W OT <ul><li>Product’s introduction 2007  </li></ul><ul><ul><li>Introduction Stage </li></ul></ul><ul><li>Placement </li...
SW O T <ul><li>Growth Potential </li></ul><ul><ul><li>Opportunity to grow and compete with the industry leaders (i.e. Glad...
SWO T <ul><li>Industry Competition </li></ul><ul><ul><li>Lysol </li></ul></ul><ul><li>Legal Issues </li></ul><ul><ul><li>P...
Product Life Cycle <ul><li>Introduction: </li></ul><ul><ul><li>“ Poo~Pourri toilet deodorizers work hard to eliminate bath...
Product Life Cycle <ul><li>Growth: </li></ul><ul><li>People  </li></ul><ul><ul><li>Broader Audience </li></ul></ul><ul><li...
Product Life Cycle <ul><li>Maturity: </li></ul><ul><ul><li>Auto-dispense in tank (think tea-diffuser) </li></ul></ul><ul><...
Product Life Cycle <ul><li>Decline: </li></ul><ul><ul><li>WE WON’T </li></ul></ul>
Adoption Life Cycle <ul><li>Innovators – 3-5%  </li></ul><ul><ul><li>Why are WE important? </li></ul></ul><ul><ul><ul><li>...
Adoption Life Cycle <ul><li>Early Adapters – 10-15% </li></ul><ul><ul><li>Promotion – Because this product is in the Intro...
Adoption Life Cycle <ul><li>Early Majority – 34% </li></ul><ul><ul><li>Will get in Maturity stage once the product has com...
Adoption Life Cycle <ul><li>Late Majority   – 34% </li></ul><ul><ul><li>Market Saturation is when this group will enter Po...
Adoption Life Cycle <ul><li>Laggard – 5-16%  </li></ul><ul><ul><li>Will buy from Big Lots </li></ul></ul>
Poo~Pourri: <ul><li>Scents included are:  </li></ul><ul><ul><li>Poo~Pourri Original - Before-You-Go Bathroom Spray  </li><...
HAPPY POO-ING! Alicia Snardon Kenisha Heather Thompson Matthew Carter
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  1. 1. Image taken from: http://animatedtv.about.com/od/artpictures/ig/South-Park-Christmas-Pictures/Mr--Hankey-in-the-Toilet.htm
  2. 2. Poo~Pourri Mission Statement:
  3. 3. Poo~Pourri History:
  4. 4. <ul><li>Poo~Pourri bathroom sprays are environmentally friendly air fresheners designed to control organic odor with essential oils and all natural odor eliminators. Unlike other bathroom air fresheners that try to mask odors, Poo~Pourri prevents the notorious odors from ever reaching the air. </li></ul><ul><li>( http://poopourri.com/inquire.asp ) </li></ul>Poo~Pourri: What IS this?
  5. 5. S WOT <ul><li>Product in Introduction Stage </li></ul><ul><li>“ Who would’ve thunk it?” </li></ul><ul><ul><li>Conceptual thinking (Patent-Pending Formula) </li></ul></ul><ul><ul><li>Uniqueness </li></ul></ul><ul><li>You spray this all-natural spray into the toilet before you go. </li></ul><ul><ul><li>It eliminates that stinky odor that everyone is always so embarrassed about. </li></ul></ul><ul><li>International Monopolized Product </li></ul><ul><li>Non-Toxic, Biodegradable </li></ul>
  6. 6. S WOT
  7. 7. S W OT <ul><li>Product’s introduction 2007 </li></ul><ul><ul><li>Introduction Stage </li></ul></ul><ul><li>Placement </li></ul><ul><ul><li>Align product with established company (i.e. Starbucks, Borders, State Store at airport) </li></ul></ul><ul><li>People </li></ul><ul><ul><li>Who’s the audience? </li></ul></ul>
  8. 8. SW O T <ul><li>Growth Potential </li></ul><ul><ul><li>Opportunity to grow and compete with the industry leaders (i.e. Glade, Febreze, and Arm & Hammer) </li></ul></ul><ul><li>Placement </li></ul><ul><ul><li>Align product with established company (i.e. Starbucks, Borders, State Store at airport) </li></ul></ul><ul><li>Market Expansion/Target Market </li></ul><ul><ul><li>Develop market with diverse demographic </li></ul></ul>
  9. 9. SWO T <ul><li>Industry Competition </li></ul><ul><ul><li>Lysol </li></ul></ul><ul><li>Legal Issues </li></ul><ul><ul><li>Patent Protection </li></ul></ul><ul><li>Safety Issues </li></ul><ul><ul><li>Septic Safe </li></ul></ul><ul><li>How Green is it? </li></ul><ul><ul><li>Biodegradable </li></ul></ul>
  10. 10. Product Life Cycle <ul><li>Introduction: </li></ul><ul><ul><li>“ Poo~Pourri toilet deodorizers work hard to eliminate bathroom odors and remove most evidence of your embarrassing moments in the bathroom. Our patent pending formula of essential oils control odor by creating a barrier that prevents embarrassing bathroom smells from every escaping the toilet.” ( http://poopourri.com/ ) </li></ul></ul>
  11. 11. Product Life Cycle <ul><li>Growth: </li></ul><ul><li>People </li></ul><ul><ul><li>Broader Audience </li></ul></ul><ul><li>Placement </li></ul><ul><ul><li>Distribution </li></ul></ul><ul><ul><ul><li>More mainstream markets and promotion </li></ul></ul></ul>
  12. 12. Product Life Cycle <ul><li>Maturity: </li></ul><ul><ul><li>Auto-dispense in tank (think tea-diffuser) </li></ul></ul><ul><ul><li>Continuous research to enhance product </li></ul></ul><ul><ul><ul><li>Repackaging </li></ul></ul></ul><ul><ul><ul><li>Keep competitive pricing </li></ul></ul></ul><ul><ul><li>Market Expansion/Target Market </li></ul></ul><ul><ul><ul><li>To avoid the Decline stage </li></ul></ul></ul><ul><ul><li>Develop market with diverse demographic </li></ul></ul>
  13. 13. Product Life Cycle <ul><li>Decline: </li></ul><ul><ul><li>WE WON’T </li></ul></ul>
  14. 14. Adoption Life Cycle <ul><li>Innovators – 3-5% </li></ul><ul><ul><li>Why are WE important? </li></ul></ul><ul><ul><ul><li>Opinion Leaders for Poo~Pourri and we can influence swing markets. </li></ul></ul></ul><ul><ul><ul><li>People – Opinion Leader b/c I travel often and can attest to its quality. </li></ul></ul></ul><ul><ul><ul><li>Price – not bad to test </li></ul></ul></ul>
  15. 15. Adoption Life Cycle <ul><li>Early Adapters – 10-15% </li></ul><ul><ul><li>Promotion – Because this product is in the Introduction stage, our Early Adapters have not “poo’d” with Poo~Pourri yet. </li></ul></ul><ul><ul><li>Price – Too expensive to “try” because Industry Competition is cheaper. </li></ul></ul>
  16. 16. Adoption Life Cycle <ul><li>Early Majority – 34% </li></ul><ul><ul><li>Will get in Maturity stage once the product has competitors. </li></ul></ul>
  17. 17. Adoption Life Cycle <ul><li>Late Majority – 34% </li></ul><ul><ul><li>Market Saturation is when this group will enter Poo-pourri </li></ul></ul>
  18. 18. Adoption Life Cycle <ul><li>Laggard – 5-16% </li></ul><ul><ul><li>Will buy from Big Lots </li></ul></ul>
  19. 19. Poo~Pourri: <ul><li>Scents included are: </li></ul><ul><ul><li>Poo~Pourri Original - Before-You-Go Bathroom Spray </li></ul></ul><ul><ul><li>No. 2 - Before-You-Go Bathroom Spray </li></ul></ul><ul><ul><li>heavenSCENT - Before-You-Go Bathroom Spray </li></ul></ul><ul><ul><li>Royal Flush - Before-You-Go Bathroom </li></ul></ul><ul><li>Want to see more? Go to: http:// poopourri.com / </li></ul>
  20. 20. HAPPY POO-ING! Alicia Snardon Kenisha Heather Thompson Matthew Carter

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