Kh thompson presentation
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
697
On Slideshare
697
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
5
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. kenisha heather thompsonWhich Social Media is Right for yourBusiness?
  • 2. What is Social Media Marketing?What is SocialMediaMarketing?How tochoose SocialMedia.Creating aSocial MediaStrategyHandlingConflict inSocial MediaAnalytics… andBeyond
  • 3. What is Social Media Marketing (SMM)?Definition - What does Social Media Marketing (SMM) mean?• Social media marketing (SMM) refers to techniques that targetsocial networks and applications to spread brand awareness orpromote particular products. Social media marketing campaignsusually center around:– Establishing a social media presence on major platforms– Creating shareable content– Cultivating customer feedback throughout the campaign throughsurveys and contests• Social media marketing is perceived as a more targeted type ofadvertising and is therefore believed to be very effective in creatingbrand awareness.(taken from: http://www.techopedia.com/definition/5396/social-media-marketing-smm)What is SocialMediaMarketing?How tochoose SocialMedia.Creating aSocial MediaStrategyHandlingConflict inSocial MediaAnalytics… andBeyond
  • 4. Social Media Marketing (SMM)5 Misconceptions• Misconception #1: If yourclients are older, you don’tneed to use social media toappeal to them. They don’tuse the computer thatoften, anyways.5 Truths• The Truth: Accordingto Inc.com, “a whopping56% of Internet users 50years or older useFacebook.”What is SocialMediaMarketing?How tochoose SocialMedia.Creating aSocial MediaStrategyHandlingConflict inSocial MediaAnalytics… andBeyond
  • 5. • Misconception #2: You haveto constantly be aroundyour computer and/oronline to manage yoursocial media accounts.• The Truth: Besides hiringStrategist or InboundMarketers, there aremanagement tools forscheduling posts. Hootsuiteis a general “go to” butthere are other options.What is SocialMediaMarketing?How tochoose SocialMedia.Creating aSocial MediaStrategyHandlingConflict inSocial MediaAnalytics… andBeyond5 Misconceptions 5 TruthsSocial Media Marketing (SMM)
  • 6. • Misconception #3: SocialMedia takes care of youradvertising and marketingfor you. That’s all you needto do.• The Truth: Not so much. SocialMedia gives you an advantagebecause of all the social mediausers. It definitely is an assetto your company when doneright, yet you have to back upyour tweets and posts withreal product and serviceperformance. Your audiencewill appreciate your socialmedia effort more when anoutside relationship isestablished as well.What is SocialMediaMarketing?How tochoose SocialMedia.Creating aSocial MediaStrategyHandlingConflict inSocial MediaAnalytics… andBeyond5 Misconceptions 5 TruthsSocial Media Marketing (SMM)
  • 7. • Misconception #4: Youshould expect resultsimmediately.• The Truth: It takes a longtime to develop your socialmedia presence. Longerthan those who don’t usesocial media realize. Iabsolutely love theway Bright Cube explainsthe way social media is: “It’sa marathon, not a sprint.”What is SocialMediaMarketing?How tochoose SocialMedia.Creating aSocial MediaStrategyHandlingConflict inSocial MediaAnalytics… andBeyond5 Misconceptions 5 TruthsSocial Media Marketing (SMM)
  • 8. • Misconception #5: Socialmedia is not complicated atall. In fact, it’s easy.• The Truth: The truth of thematter, many people believesocial media management istaxing. The real misconceptionabout social media being easy isrevolved around the users thatdon’t need to worry aboutbuilding meaningful relationshipswith others. Whether it is forbusiness or personal networkingreasons, it takes a long time toestablish your presence. It’sperfectly fine to get frustratedbecause managing social mediaaccounts is NOT simple.What is SocialMediaMarketing?How tochoose SocialMedia.Creating aSocial MediaStrategyHandlingConflict inSocial MediaAnalytics… andBeyond5 Misconceptions 5 TruthsSocial Media Marketing (SMM)
  • 9. How to choose Social Media.What is SocialMediaMarketing?How tochoose SocialMedia.Creating aSocial MediaStrategyHandlingConflict inSocial MediaAnalytics… andBeyond
  • 10. Which options comes to mind first?What is SocialMediaMarketing?How tochoose SocialMedia.Creating aSocial MediaStrategyHandlingConflict inSocial MediaAnalytics… andBeyond
  • 11. Social Media Explained.Why is this important?What is SocialMediaMarketing?How tochoose SocialMedia.Creating aSocial MediaStrategyHandlingConflict inSocial MediaAnalytics… andBeyond
  • 12. So what’s the best way tochoose your Social MediaPlatform for marketingpurposes?Because there are hundreds of socialmedia platforms, you actually have topick carefully and the best way is:GO WHEREYOURCONSUMERSARE!What is SocialMediaMarketing?How tochoose SocialMedia.Creating aSocial MediaStrategyHandlingConflict inSocial MediaAnalytics… andBeyond
  • 13. Creating a Social Media Strategy.What is SocialMediaMarketing?How tochoose SocialMedia.Creating aSocial MediaStrategyHandlingConflict inSocial MediaAnalytics… andBeyond
  • 14. Things to Remember when:Creating a Social Media StrategyWhat is SocialMediaMarketing?How tochoose SocialMedia.Creating aSocial MediaStrategyHandlingConflict inSocial MediaAnalytics… andBeyond
  • 15. Steps to:Creating a Social Media Strategy.GoalAssessPlanImplementEvaluateWhat is SocialMediaMarketing?How tochoose SocialMedia.Creating aSocial MediaStrategyHandlingConflict inSocial MediaAnalytics… andBeyond
  • 16. Handling Conflict in Social MediaWhat is SocialMediaMarketing?How tochoose SocialMedia.Creating aSocial MediaStrategyHandlingConflict inSocial MediaAnalytics… andBeyond
  • 17. Handling Conflict in Social Media.Rules of the Road1.Don’t hide. If you ignore the consumer, thatsets a precedence that you don’t care abouttheir concern.2.Don’t take it personally.3.Pause – before responding.4.Find something to agree with.5.Follow-through.What is SocialMediaMarketing?How tochoose SocialMedia.Creating aSocial MediaStrategyHandlingConflict inSocial MediaAnalytics… andBeyond
  • 18. AnalyticsWhat is SocialMediaMarketing?How tochoose SocialMedia.Creating aSocial MediaStrategyHandlingConflict inSocial MediaAnalytics… andBeyond
  • 19. AnalyticsExamples of Sites• Pinfluencer - Marketing and Analytics forPinterest By: Pinfluencer - Jan 12, 2013 - (0)Pinfluencer offers a suite of Pinterestmarketing and analytics products that helpbrands engage, grow, and measure theiraudience on Pinterest of their messages aregenerating leads, pageviews or revenue.• Sprout Social By: Sprout Social, Inc. - Jul 05,2011 - (9) Sprout Social allows businesses toeffectively manage their social presenceacross multiple channels. By integrating withGoogle Analytics, users are able to see theirwebsite traffic in comparison to their socialmedia activity on a single dashboard.• Argyle Social By: The Argyle Company, Inc -Dec 01, 2010 - (5) A beautiful social mediamarketing dashboard that combines multi-channel social publishing, customerengagement, and social analytics into a singleplatform. From enhancing Google Analyticsdata to integrating with Salesforce.com,Argyle Social helps businesses drive ROIthrough social media.• Unilyzer By: Emilio Basaldua - May 06, 2010 -(0) The Unilyzer™ saves you time and givesyou a competitive advantage. While yourcompetitors are wasting time sifting throughmountains of data – you just Unilyze andstart marketing! The Unilyzer™ automaticallyretrieves marketing data and transforms itinto the exact information you need.What is SocialMediaMarketing?How tochoose SocialMedia.Creating aSocial MediaStrategyHandlingConflict inSocial MediaAnalytics… andBeyond
  • 20. AnalyticsIs it easy to read? (Video)What is SocialMediaMarketing?How tochoose SocialMedia.Creating aSocial MediaStrategyHandlingConflict inSocial MediaAnalytics… andBeyond
  • 21. Then what?What is SocialMediaMarketing?How tochoose SocialMedia.Creating aSocial MediaStrategyHandlingConflict inSocial MediaAnalytics… andBeyond
  • 22. As you go on your way,Remember Social Media Marketing isan organic process, so as you evaluateyour growth just repeat the steps hereand tweak whatever is needed.What is SocialMediaMarketing?How tochoose SocialMedia.Creating aSocial MediaStrategyHandlingConflict inSocial MediaAnalytics… andBeyond