FRISCO, TEXAS PRESENTATION February 25, 2010 NCAA DIVISION I FOOTBALL CHAMPIONSHIP GAMES 2010-11, 2011-12, 2012-13 1
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TEAM FR IS CO MAHER MASO, Mayor, City of Frisco SCOTT JOHNSON, City Councilman, City of Frisco JIM GANDY, President, Frisc...
FR IS CO GROWING POPULATION 1990  6,138  Residents February 1, 2010  108,462   Residents 2025 280,000  Residents MORE THAN...
FR IS CO DYNAMIC    Median Age: 33    82% of population is under 45     Median Household Income: $103,295    Land area...
FR IS CO RENOWNED    Top 100 Best Places to Live, Money Magazine 2008    Top 10 Best Places to Relocate 2009, Forbes.com...
FR IS CO HUNGRY    Develop sports venues for youth, amateur & professionals    Differentiate Frisco from other cities  ...
FR IS CO EXPERIENCED    Safely manage and promote events with attendance exceeding  30,000    Experienced at managing gr...
FR IS CO SPORTS <ul><li>   Pizza Hut Park, FC Dallas </li></ul><ul><li>   Dr Pepper Ballpark, Frisco RoughRiders </li></...
FR IS CO COLLABORATIVE Project Private $ Public $ Total $ 1. Superdrome $  2.0 $  2.2 $  4.2 2. Dr Pepper Ballpark $  6.0 ...
FR IS CO GROWING THE GAME <ul><li>   Since 1991, the Frisco Economic Development Corporation recruited 190 companies </li...
PIZZA HUT PARK OVERVIEW OF HUNT SPORTS GROUP    Lamar Hunt   FC Dallas & Pizza Hut Park    Columbus Crew & Crew Stadium...
PIZZA HUT PARK ABOUT THE STADIUM    Opened in 2005    Professional state-of-the-art multi-purpose stadium    Capacity o...
PIZZA HUT PARK EVENTS    2005 and 2006 MLS Cups    2008 NCAA Men’s College Cup    Major International Soccer Events   ...
TRAVEL  JUST 25 MINUTES FROM TWO MAJOR AIRPORTS DFW INTERNATIONAL AIRPORT    World’s 3rd largest in operations and 7 th  ...
FRISCO HOTELS UPSCALE, AWARD-WINNING HOTELS   1,500 hotel rooms in Frisco and 3,000 more within 15-mile  radius   Team H...
THINGS TO DO IN FRISCO <ul><li>8 million square feet of retail, including Stonebriar Centre and IKEA    Over 200 restaura...
GAME WEEK IN FRISCO DAY 1: TEAM ARRIVALS    Arrive at Dallas-area airports in the morning    Met by welcoming parties/te...
DAY 2: TEAM CHARITABLE EVENTS   Morning activities for each team TEAM PRACTICES    Afternoon availability at Pizza Hut P...
DAY 3: TEAM PRACTICES    Morning and afternoon availability at Pizza Hut Park “CHAMPIONSHIP LUNCHEON”   Event celebratin...
DAY 4:  GAMEDAY! VIP BRUNCH EVENT   Mid-morning event for NCAA committee and staff, university guests, local dignitaries ...
DAY 1:    TEAM ARRIVALS    TEAM PRACTICES    “GREAT TEXAS BARBEQUE BOWL” DAY 2:    TEAM CHARITABLE EVENTS    TEAM PRA...
TICKET SALES Local community support is key! Team Frisco can reach an enormous amount of local/regional contacts:  OVER 1....
ON-LINE TICKET PLEDGE     Initiated less than five weeks ago    Pledges estimated at over 8,000 tickets    80 requests ...
TICKET PLEDGES  RECEIVED 25
TICKET PLEDGES  RECEIVED 26
REVENUE MODELS   (@$32.52 per): Tickets Sold Suites Total A.  16,852  $  7,500 $ 555,527 B.  18,500  $  7,500 $ 609,120 C....
<ul><li>REVENUE SHARING MODEL: </li></ul><ul><li>Tickets  Total  Total  Net  NCAA LOC NCAA Proceeds  </li></ul><ul><li>Sol...
5th LARGEST MEDIA MARKET    7 Major Television Channels; two TV channel bureaus in Frisco    Home base of Fox Sports Sou...
<ul><li>Southland Conference office staff and its member  institutions   Conference office staff’s qualifications & exper...
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    1. 1. FRISCO, TEXAS PRESENTATION February 25, 2010 NCAA DIVISION I FOOTBALL CHAMPIONSHIP GAMES 2010-11, 2011-12, 2012-13 1
    2. 2. 2
    3. 3. TEAM FR IS CO MAHER MASO, Mayor, City of Frisco SCOTT JOHNSON, City Councilman, City of Frisco JIM GANDY, President, Frisco Economic Development Corporation JOHN WAGNER, President, Hunt Sports Group MARLA ROE, Executive Director, Frisco CVB TOM BURNETT, Commissioner, Southland Conference TONY FELKER, President/CEO, Frisco Chamber of Commerce DANA BAIRD, Director of Communications/Media Relations, City of Frisco 3
    4. 4. FR IS CO GROWING POPULATION 1990 6,138 Residents February 1, 2010 108,462 Residents 2025 280,000 Residents MORE THAN 6.5 MILLION FANS IN DFW 4
    5. 5. FR IS CO DYNAMIC  Median Age: 33  82% of population is under 45  Median Household Income: $103,295  Land area approximately 46.2% developed  Projected population at build-out: 280,000 5
    6. 6. FR IS CO RENOWNED  Top 100 Best Places to Live, Money Magazine 2008  Top 10 Best Places to Relocate 2009, Forbes.com  Among Fastest Growing Cities in the United States  Frisco Independent School District, Fastest Growing in Texas 6
    7. 7. FR IS CO HUNGRY  Develop sports venues for youth, amateur & professionals  Differentiate Frisco from other cities  Develop Frisco as a destination for tourist and visitors  Frisco residents’ enjoyment of sports  Enhance city’s family-friendly reputation 7
    8. 8. FR IS CO EXPERIENCED  Safely manage and promote events with attendance exceeding 30,000  Experienced at managing growth  Experienced at working with new partners  Networking with major media market expertise, top 5 (media market) in United States 8
    9. 9. FR IS CO SPORTS <ul><li> Pizza Hut Park, FC Dallas </li></ul><ul><li> Dr Pepper Ballpark, Frisco RoughRiders </li></ul><ul><li> Dr Pepper Arena, Dallas Stars Training Facility, </li></ul><ul><li>Texas Tornado Junior Hockey & NBA D-League (2010) </li></ul><ul><li> Sports Village USA, Fieldhouse USA </li></ul><ul><li>World Olympic Gymnastic Academy (WOGA) & Kurt Thomas Gymnastics </li></ul><ul><li>Superdrome, 250m oval cycling track </li></ul>9
    10. 10. FR IS CO COLLABORATIVE Project Private $ Public $ Total $ 1. Superdrome $ 2.0 $ 2.2 $ 4.2 2. Dr Pepper Ballpark $ 6.0 $ 22.0 $ 28.0 3. Dr Pepper Arena $ 7.0 $ 20.0 $ 27.0 4. Embassy Suites Hotel $ 40.0 $ 0 $ 40.0 5. Frisco Conference Center $ 13.0 $ 15.0 $ 28.0 6. Pizza Hut Park $ 55.0 $ 55.0 $ 110.0 7. Fieldhouse USA $ 5.5 $ 12.5 $ 18.0 8. Dr Pepper Arena (Expansion) $ 6.0 $ 30.0 $ 36.0 TOTAL INVESTMENTS $ 134.5 $ 156.7 $ 291.2 million million million 10
    11. 11. FR IS CO GROWING THE GAME <ul><li> Since 1991, the Frisco Economic Development Corporation recruited 190 companies </li></ul><ul><ul><li>  Over 23,000 direct jobs </li></ul></ul><ul><ul><li>  Over 23 million square feet </li></ul></ul><ul><ul><li>  Capital Investment in excess of $2.7 billion </li></ul></ul><ul><li> Sales Tax Revenue: </li></ul><ul><ul><li>  2002: $ 19.9 million </li></ul></ul><ul><ul><li>  2010: $ 38.8 million = 95% Growth or $18.9 million </li></ul></ul><ul><li> Tax Base Revenue: </li></ul><ul><ul><li>  2002: $ 4.3 billion </li></ul></ul><ul><ul><li>  2010: $ 13.9 billion = 223% Growth or $9.6 billion </li></ul></ul>11
    12. 12. PIZZA HUT PARK OVERVIEW OF HUNT SPORTS GROUP  Lamar Hunt  FC Dallas & Pizza Hut Park  Columbus Crew & Crew Stadium  Kansas City Chiefs & Arrowhead Stadium 12
    13. 13. PIZZA HUT PARK ABOUT THE STADIUM  Opened in 2005  Professional state-of-the-art multi-purpose stadium  Capacity of 23,500 for NCAA Division I Football Championship Game  18 Indoor Suites, 8 Outdoor Suite Decks  Modern and ample-sized Press Box with full TV capabilities  6,500 sq. ft Stadium Club Room 13
    14. 14. PIZZA HUT PARK EVENTS  2005 and 2006 MLS Cups  2008 NCAA Men’s College Cup  Major International Soccer Events  Texas High School Football Playoff Games  Major Concerts such as Jimmy Buffett, Kenny Chesney, George Strait, Rascal Flatts, and Ozzfest featuring Metallica  SUCCESSFUL HISTORY OF HOSTING BIG EVENTS! 14
    15. 15. TRAVEL JUST 25 MINUTES FROM TWO MAJOR AIRPORTS DFW INTERNATIONAL AIRPORT  World’s 3rd largest in operations and 7 th largest in total passengers  Serves 171 destinations with direct flights every major U.S. airport  Home base for American Airlines DALLAS LOVE FIELD AIRPORT  Provides over 100 daily flights to 17 destinations  Home base for Southwest Airlines  Adding new destinations and direct flights each year PRIVATE AIRPORTS  Addison Airport and Collin County Regional Airport in McKinney  Both just 20 minutes from Frisco 15
    16. 16. FRISCO HOTELS UPSCALE, AWARD-WINNING HOTELS  1,500 hotel rooms in Frisco and 3,000 more within 15-mile radius  Team Hotels: Westin Stonebriar and Embassy Suites in Frisco  All Hotels within four-mile radius of Pizza Hut Park  Ample meeting space for all needs  On-line housing block for fan rooms available through CVB 16
    17. 17. THINGS TO DO IN FRISCO <ul><li>8 million square feet of retail, including Stonebriar Centre and IKEA  Over 200 restaurants, including unique dining concepts  Ice skating, movies, bowling, billiards, video arcades, and more  Over 100 outdoor sculptures and two museums </li></ul>17
    18. 18. GAME WEEK IN FRISCO DAY 1: TEAM ARRIVALS  Arrive at Dallas-area airports in the morning  Met by welcoming parties/team hosts  Police escorts for team buses to hotels TEAM PRACTICES  Afternoon availability at Pizza Hut Park “ GREAT TEXAS BARBECUE BOWL”  Evening dinner and social event for both teams and travel parties  Fun-filled Texas-themed event, and live entertainment with team interaction  Plenty of authentic Texas barbecue 18
    19. 19. DAY 2: TEAM CHARITABLE EVENTS  Morning activities for each team TEAM PRACTICES  Afternoon availability at Pizza Hut Park FAMILY OUTING  Afternoon event at Frisco Fire Safety Town “ FOOTBALL FUN NIGHT”  Dinner & social event for each team  Venues: Main Event Entertainment and Dave & Buster’s GAME WEEK IN FRISCO 19
    20. 20. DAY 3: TEAM PRACTICES  Morning and afternoon availability at Pizza Hut Park “CHAMPIONSHIP LUNCHEON”  Event celebrating both teams, and invited local dignitaries and guests  Team Frisco would provide a high-profile guest speaker “FCS PEP RALLY & BATTLE OF THE BANDS”  Fun-filled afternoon event for visiting fans, support groups and the general public VIP RECEPTION  Early-evening reception honoring NCAA and university guests, and other invitees GAME WEEK IN FRISCO 20
    21. 21. DAY 4: GAMEDAY! VIP BRUNCH EVENT  Mid-morning event for NCAA committee and staff, university guests, local dignitaries and guests NCAA TAILGATE TOWN OPENS  Afternoon at Pizza Hut Park NCAA DIVISION I CHAMPIONSHIP GAME  Evening at Pizza Hut Park GAME WEEK IN FRISCO 21
    22. 22. DAY 1:  TEAM ARRIVALS  TEAM PRACTICES  “GREAT TEXAS BARBEQUE BOWL” DAY 2:  TEAM CHARITABLE EVENTS  TEAM PRACTICES  FAMILY OUTING  “FOOTBALL FUN NIGHT” GAME WEEK IN FRISCO DAY 3:  TEAM PRACTICES  “CHAMPIONSHIP LUNCHEON”  FCS PEP RALLY & “BATTLE OF THE BANDS”  VIP RECEPTION DAY 4: GAMEDAY!  VIP BRUNCH EVENT  NCAA TAILGATE TOWN OPENS  NCAA DIVISION I CHAMPIONSHIP 22
    23. 23. TICKET SALES Local community support is key! Team Frisco can reach an enormous amount of local/regional contacts: OVER 1.8 million! Team Frisco’s Collective Database: FC Dallas Ticket Holders/Groups: 250,000 Ticketmaster DFW: 940,000 Frisco CVB 11,000 Frisco EDC: 3,800 Frisco & Surrounding Chambers: 4,209 City of Frisco ListServ: 5,000 Mayor & City Council ListServ: 33,000 Frisco Sports Organizations: 19,747 Frisco Independent School District: 4,700 Southland Conference Alumni (Texas): 551,000 1.82 million FINANCIAL & TICKETS 23
    24. 24. ON-LINE TICKET PLEDGE  Initiated less than five weeks ago  Pledges estimated at over 8,000 tickets  80 requests for Pizza Hut Park’s luxury suites  103 cities in Texas and 16 other states are represented by pledges FINANCIAL & TICKETS 24
    25. 25. TICKET PLEDGES RECEIVED 25
    26. 26. TICKET PLEDGES RECEIVED 26
    27. 27. REVENUE MODELS (@$32.52 per): Tickets Sold Suites Total A. 16,852 $ 7,500 $ 555,527 B. 18,500 $ 7,500 $ 609,120 C. 21,000 $ 10,000 $ 692,920 D. 23,500 $ 12,500 $ 776,720 NCAA SUPPLEMENT: $ 108,000  Promotions/Advertising: $ 50,000  Officials’ Fees: $ 6,000  Officials’ Transport. $ 4,000  Committee Travel: $ 8,000  Mementos: $ 15,000  Decor: $ 10,000  Host Honorarium: $ 10,000 TOTAL Range: $663,527-$884,720 FINANCIAL MODEL EXPENSES: GUARANTEE: $100,000 LOC EVENT EXPENSES: $238,000  Advertising (LOC Share): $ 50,000  Promotions/Fan Fest $ 10,000  Ticketing: $ 10,000  Equipment/Supplies: $ 10,000  Facility Rental: $ 50,000  Facility Staffing: $ 32,000  VIP Entertainment: $ 12,500  Catering: $ 17,500  Field Prep/Venue & Practice: $ 19,500  Equipment Rental: $ 10,000  Insurance: $ 5,000  Transportation: $ 11,500 NCAA-Approved Expenses: $108,000 TOTAL: $446,000 27
    28. 28. <ul><li>REVENUE SHARING MODEL: </li></ul><ul><li>Tickets Total Total Net NCAA LOC NCAA Proceeds </li></ul><ul><li>Sold: Revenue (1): Expenses: Proceeds: (85%): (15%): Plus Guarantee: </li></ul><ul><li>A. 16,852 $ 663,527 $ 446,000 $ 217,527 $ 184,898 $ 32,629 A. $284,898 </li></ul><ul><li>B. 18,500 $ 717,120 $ 446,000 $ 271,120 $ 230,452 $ 40,668 B. $330,452 </li></ul><ul><li>C. 21,000 $ 800,920 $ 446,000 $ 354,920 $ 301,682 $ 53,238 C. $401,682 </li></ul><ul><li>D. 23,500 $ 884,720 $ 446,000 $ 438,720 $ 372,912 $ 65,808 D. $472,912 </li></ul><ul><li>Includes additional Suite Revenue, and NCAA Supplement </li></ul><ul><li>ENHANCEMENTS:  Financial model includes an average ticket price of $32.52  Financial model includes 85% of net proceeds revenue for the NCAA </li></ul>FINANCIAL 28
    29. 29. 5th LARGEST MEDIA MARKET  7 Major Television Channels; two TV channel bureaus in Frisco  Home base of Fox Sports Southwest  2 large daily circulation newspapers: Dallas Morning News and Fort Worth Star-Telegram  17 Star Community Newspapers in 14 local communities that reach 302,000 readers  56 Major Radio Stations, including three sports-formatted stations MARKETING THE GAME  Leverage media partnerships from relationships formed by FC Dallas, City of Frisco, Frisco EDC, Frisco CVB and Southland Conference  $105,000 budgeted for promotion and advertising, including $50,000 from Team Frisco  Immediate website upgrade focused on the game, including ticket and event information  Aggressive social media efforts through Twitter, Facebook and YouTube  Full action plan for promotion and outreach once game is awarded PROMOTION & OUTREACH 29
    30. 30. <ul><li>Southland Conference office staff and its member institutions  Conference office staff’s qualifications & experience with NCAA Championships, including sports committee service  Southland Conference a vested Division I FCS stakeholder </li></ul><ul><li> Honor of serving as the host conference </li></ul>SOUTHLAND COMMITMENT 30

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