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The Colomer Group
The Colomer Group
The Colomer Group
The Colomer Group
The Colomer Group
The Colomer Group
The Colomer Group
The Colomer Group
The Colomer Group
The Colomer Group
The Colomer Group
The Colomer Group
The Colomer Group
The Colomer Group
The Colomer Group
The Colomer Group
The Colomer Group
The Colomer Group
The Colomer Group
The Colomer Group
The Colomer Group
The Colomer Group
The Colomer Group
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The Colomer Group

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Presentation of Roberto Leonardy, the Colomer Group at KGS conference: InnoCosmetics Europe, Berlin, October 6&7 2010, #inco10

Presentation of Roberto Leonardy, the Colomer Group at KGS conference: InnoCosmetics Europe, Berlin, October 6&7 2010, #inco10

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  • 1. Implementing R&D processes that cope with rapid changing market conditions Roberto Leonardi The Colomer Group InnoCosmetics Europe 2010 October 6th – 7th 2010 Berlin
  • 2. Implementing R&D processes that cope with rapid changing market conditions
    • R&D Processes
    • Raw materials
    • Industrialization processes
    • Developing a successful innovation framework from concept to mass manufacturing
    • Communicating effectively with key stakeholders during the product development cycle
    DRIVERS Cost Savings vs Innovation Innovation Communication and Community
  • 3. R&D Processes
    • Value chain analysis
      • where R&D processes are?
  • 4. R&D Processes
    • Innovation =
    • Idea x Execution x kt
      • kt = coefficient of timeliness
        • a measure if the moment is the right one
  • 5. R&D Processes (Cont.)
    • Processes that bring to Innovation
      • Ideas generation
        • ALL
      • Strategy Compliance Check
        • Management
      • Implementing ideas in Product/Service briefing definition
        • Marketing
        • R&D
  • 6. R&D Processes (Cont.)
    • Processes that bring to Innovation
      • Development resources definition
        • Marketing
        • R&D
        • Finance
      • Product/Service laboratory development
        • R&D
        • Product Specialists (Key users)
  • 7. R&D Processes (Cont.)
      • Industrialization resources definition
        • R&D
        • Supply chain
        • Finance
      • Industrialization
        • R&D
        • Supply chain
  • 8. R&D Processes (Cont.)
      • Fulfillment
        • ALL
      • SALES
    Ideas generation
  • 9. Raw materials
    • Minimising the impact of fluctuating raw materials costs on new product development
    • globalization
      • For complex organisations it is mandatory to manage a global raw materials database
    • harmonization
      • action of overall management of different providers and different sites (Global Purchasing - Global Logistics)
    Cost Savings
  • 10. Raw materials
    • Minimising the impact of fluctuating raw materials costs on new product development
    • validation
      • the most possible amount of validated providers for each raw materials
    • simplification
      • The fewer possible number of Raw Materials in the portfolio
    • Standardization
      • the same specification range for the "same" raw material
    Cost Savings
  • 11. Raw materials (Cont.)
    • Product life cycle: from specialties to commodities.
      • using raw materials in the final phase of product life cycle
    • Platforms for different applications in cosmetics
      • One Raw Material for different applications/products
    • Platforms from different applications to cosmetic applications
      • Raw materials already developed for other applications (big volumes, lower price)
    Cost Savings AND Innovation
  • 12. Raw materials (Cont.)
    • investments
      • for proprietary raw materials development
    • providers partnership
      • Long-term suppliers relationships sometimes is the key
    Innovation and Savings
  • 13. Industrialization processes
    • Minimising the impact of different processes costs on new product development
    • Simplify
      • simple processes
    • Standardize
      • the same processes for every product
    Cost Savings
  • 14. Developing a successful innovation framework from concept to mass manufacturing
    • Innovation framework
      • internal
        • Marketing
        • R&D Product Development
        • customer care product specialist
        • Supply
  • 15. Developing a successful innovation framework from concept to mass manufacturing
    • Innovation framework
      • external
        • R&D centers
        • Opinion leader and product specialist
          • Make up artist
          • Hair Stylist
          • Fashion expert and trendsetter
        • Providers
  • 16. Developing a successful innovation framework from concept to mass manufacturing (Cont.)
    • providers partnership
      • co-design
    • trendscouting
      • Consumer blogging, social networkings
    • platforms
      • multi purpose projects
    • application shift
      • glue --->>> hair styling
      • wool --->>> hair
  • 17. Developing a successful innovation framework from concept to mass manufacturing (Cont.)
    • taking advantage of the "valleys"
      • "Chemical": Raw materials valleys
      • "Mechanical": Packaging valleys
    • disruptive innovation
      • Closing the circle started with "ideas generation"
    Innovation
  • 18. Communicating effectively with key stakeholders during the product development cycle
    • Management
      • Value creation
    • Providers
      • Partnership and co-design
    • Marketing
      • Ideas
  • 19. Communicating effectively with key stakeholders during the product development cycle
    • R&D
      • science
    • Supply
      • Practical implementation
    • Customers
      • Needs - Value - Dreams - Sustainability - ...
    Communication and Community
  • 20. Driver # 1 Cost savings Globalization Standardisation from Specialties to Commodities Simplification Harmonization Validation
  • 21. Driver # 2 Innovation Platforms in cosmetics Opinion leaders "Valleys" Partnerships Platforms from other Investments
  • 22. Driver # 3 Communication and Community Management Value Creation Supply implementation Customers Needs - Dreams - Sustainability Value Creation R&D science Providers Marketing
  • 23. Communicating effectively with key stakeholders during the product development cycle
    • NO WALL

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