SpecialChem presentation at InnoCos Europe, Paris, organized by KGS global

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BUSINESS-ORIENTED OPEN INNOVATION SPECIALIZED IN CHEMICALS: HOW TO FIND SOLVERS & PARTNERS USING ON-LINE NETWORKS? Sébastien Gourdon, Open Innovation Director, SpecialChem

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SpecialChem presentation at InnoCos Europe, Paris, organized by KGS global

  1. 1. Sébastien GourdonOpen Innovation Director at SpecialChem+33 617 612 986sebastien.gourdon@specialchem.com Business-Oriented Open Innovation Specialized in Chemicals: Find Solvers & Partners using On-line Networks
  2. 2. Agenda1. Why on-line networks are boosting Open Innovation? •  Open Innovation definition •  Interactivity & size of on-line networks •  Advantages of on-line Networks2. Specialized on-line networks: Designed to find Solvers & Partners •  What are specialized on-line networks? •  Example: Chemicals & Materials On-line Network •  A Specialized Network to find Solvers & Partners3. SpecialChem Open Innovation Offer •  What is SpecialChem •  Open Innovation finally simple & effective4. Open Innovation: Key Factors of Success 2
  3. 3. Open Innovation Definition Internalizing / externalizing make your pipeline « porous » Other firm´s market Licence, spin Our new out, divest market Internal technology base Internal/external Our current venture handling market External technology to solve R&D problemsExternal technology base C 2002 Henry Chesbrough EIRMA SIG III, 2005-10-20
  4. 4. Why On-line Networks are boosting OI? Superior reach & interactivity: on-line networks change the game!  Size of on-line networks: extended reach •  In general, on-line networks are much bigger than existing contacts of a company   How many relevant people can you phone to scout innovative technologies? To solve a technological challenge?   From existing contacts, how many are able to propose solutions you are not aware of? •  On-line networks go much beyond the traditional reach of companies   Other countries / continents   Other industries   Other area of expertise  Interactivity of on-line networks •  Interactive marketing techniques allow to profile, target and reach hundreds of thousands of people:   In a short amount of time   At a lower cost   Tracking all interactions   Selecting the right people: innovators, technologists… 4
  5. 5. Advantages of On-line Networks You can play on both sides!  As a Seeker   As a Respondent •  Scout innovative technologies •  Make business with motivated   Access to technologies out of your reach and corporations, out of your network save time ( i.e. large brand owners) •  Monetize your dormant R&D •  Detect companies needing your   Value dead R&D projects thanks to external help now resources (sell techno, partner in JV…) •  License your technologies to •  Solve R&D problems organizations in new markets for   Find solutions to technological problems with the support of people having already searched you the same thing and ready to cooperate •  Co-develop technologies / •  Market your technologies products in collaboration with   Find partners who could turn your techno in new large corporations products or penetrate new markets 5
  6. 6. Specialized On-line Networks Specialized networks: a second generation of networks  Generic on-line networks:   Example of a specialized on-line Network: SpecialChem •  Created in the early 2000’s •  Specialized in Chemicals & Materials   >450,000 registered members •  They cover:   5,000,000 visitors per year •  All industries •  All technologies •  OI services focus on finding Solvers & •  All type of search Partners •  All geographical areas •  Covers a wide range of technologies •  Pioneers who transformed Open but ONLY in chemicals & materials Innovation from theory to •  Innovators and R&D professionals practice •  Through the entire chemicals & materials value chains 6
  7. 7. Chemicals & Materials On-line Network Covers a wide range of technologies and the entire value chain - >450,000 registered members - 5,000,000 visitors / year 7
  8. 8. Chemicals & Materials On-line Network A Specialized Network to find Solvers & Partners Members who could market your chemicals for you Members who could Members who could They already faced the same co-develop buy your chemicals challenges as you chemicals with you 8
  9. 9. SpecialChem is: +450,000 Members Registered on SpecialChem / Omnexus Websites AN INTERACTIVE MARKETING AND BUSINESS DEVELOPMENT COMPANY FOR CHEMICALS & MATERIALS ACCELERATING GROWTH Company founded in 2000 Headquartered in Paris, France Locations in US / Japan / India >65 engineers, PhD & marketers Experience FROM the chemicals & client industries 9
  10. 10. SpecialChem Open Innovation Offer Open Innovation Finally Simple & Effective  Our on-line Network is Chemicals & Materials only, all along the value chain  It is the world’s the largest Network in this field  It is a Business Network, not an Academic one  It is a truly global Network, made of professionals from all continents  We focus on Connectivity  We support the search of Solvers and Partners only  We offer very Competitive Pricing 10
  11. 11. SpecialChem Open Innovation Process Description A 4-Week Streamlined Process 2 A SpecialChem expert reviews it and gives green light for publication when framed correctly 1 No frills + connections- 3 focused OI service Your RFP is communicated to the largest business Network Fill out your request in Chemicals and Materials into a ready to use RFP template 4 SpecialChem forwards you all proposals received
  12. 12. Key Factors of Success To Be Successfull with your Open Innovation Process, you must:  Have access to the right network •  Choose network that is aligned with your objectives  For business, privilege business networks •  Academia does not work with the same time frame and motivations •  For shorter time-to-market and ready-to-use solutions, use business networks  Plan time and resources •  Open Innovation is not a magic process! •  Without time and dedicated personnel, it won’t work •  You need time to frame the RFP, to screen the proposals, to contact the respondents  Adopt an open mind •  Be prepared to fight the “Not Invented Here” syndrome •  Always look for win-win situations with respondents •  There are efficient ways to protect IP, don’t worry 12
  13. 13. Thank You! Sébas&en
Gourdon
 Open
Innova&on
Director
at
SpecialChem
 +33
617
612
986
 sebas&en.gourdon@specialchem.com
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