NATRUE – The International Natural andOrganic Cosmetics AssociationJulie Tyrrell, Director General – InnoCos Europe – Pari...
WhyNATRUE?   Since 2008: Facing      our sector’s       challenges    We want to keep     the soul in the         sector  ...
Our MissionNATRUE unites those who support true Natural and OrganicCosmetics made in honest respect for people and nature....
Our goals Develop widely-accepted qualified network Represent natural and organic industry world wide Promote awareness...
Our structure       Membership Assembly                                                             NATRUE Scientific Comm...
Our People: English, French, German, Italian and Japanese                                    Julie Tyrrell                ...
Greenwashing                                                                               creates                        ...
How is NATRUE addressing Greenwashing?Strict international criteriaStandards for N&O - NATRUE is engaged:   Or… what is IN...
How is NATRUE addressing Greenwashing?Partnering with like-minded and complimentary organizations                         ...
How is NATRUE addressing Greenwashing?CSR… The very DNA of Members 1 Natural Paradise Sustainable construction combined ...
CSRParnterships with farmers launched over two decades ago:Australia – Brazil – Bhutan – Egypt – El Salvador – France- Ind...
CSRAnother example:                                                     Burt’s Bees Social and Environmental              ...
The NATRUE Organization and Link to the NATRUE LabelThe NATRUE Organization represents theauthentic N&O cosmetics sectorTh...
The International Label Management CenterThe NATRUE Label: achievements to date•  Over 1500 finished products certified in...
Naturalcosmeticsdont grow on trees   © NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell   Page 15
Products are not equal                                             I am an                                           essen...
13 product                  categories© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell   Page 17
Permitted substances                    NATURAL                                                   DERIVED NATURAL         ...
Putting the natural back into the bottle© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell   Page 19
...and ifwe made your  products    speak?  © NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell   Pag...
m.natrue.org/ac7© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell   Page 21
Product description on the mobile phone© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell   Page 22
An international platform providing transparency© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell ...
Going to North AmericaHarmonization NATRUE-NSF:NATRUE Level 1 as basis of theAmerican National Standard for               ...
Trust      IS BUILT ON HONESTY AND  TRANSPARENCY    TRUST isSUSTAINABLE!    © NATRUE 2011 · InnoCos Europe 2011 · Paris · ...
Julie Tyrrell, Director GeneralNATRUE · International Natural andOrganic Cosmetics AssociationFloor 2 · Rue Washington 40 ...
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NATRUE ORGANIZATION - QUARDIAN OF THE PHILISOPHY AND VALUES BEHIND THE NATURAL AND ORGANIC COSMETIC SEC- TOR • Mission, goals, achievements to date
• About NATRUE Members: values and practices • NATRUE-UEBT: Cooperation Agreement • The International Label Management Center • Mission, goals, achievements to date
• International harmonization - NSF • Future developments Julie Tyrrell, Director General, Natrue

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Natrue presentation innocos paris

  1. 1. NATRUE – The International Natural andOrganic Cosmetics AssociationJulie Tyrrell, Director General – InnoCos Europe – Paris - 9 June 2011
  2. 2. WhyNATRUE? Since 2008: Facing our sector’s challenges We want to keep the soul in the sector © NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 2
  3. 3. Our MissionNATRUE unites those who support true Natural and OrganicCosmetics made in honest respect for people and nature.We embrace all who commit to our high standards of qualityand integrity to join us so people worldwide can enjoy NaturalCosmetics truly worthy of that name.© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 3
  4. 4. Our goals Develop widely-accepted qualified network Represent natural and organic industry world wide Promote awareness of ingredients’ values for people and the environment Ensure availability and diversity of premium raw materials Establish international, transparent, quality driven label Support scientific activities and provide data to EU institutions© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 4
  5. 5. Our structure Membership Assembly NATRUE Scientific Committee Criteria and Label Board of Directors Split responsabilities Secretariat International Label Management Center (ILMC)Communi- cations Regulatory and Advisory Scientific Working NATRUE NATRUE NATRUE Working Board approved approved approved Group Group certifier certifier certifier © NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 5
  6. 6. Our People: English, French, German, Italian and Japanese Julie Tyrrell Director General Vincent Letertre Technical Director ShokoFuruno Scientific Officer Rebecca Spohn Administrative Assistant Francesca Morgante ILMC Coordinator© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 6
  7. 7. Greenwashing creates confusion & endangers the credibility of the sector© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 7
  8. 8. How is NATRUE addressing Greenwashing?Strict international criteriaStandards for N&O - NATRUE is engaged: Or… what is IN the product! Article 20 Cosmetics Regulation Eco Regulation   DG SANCO – Article 20 Cosmetics Regulation ISO TC217 WG 4   IFOAM EU – ECO Regulation: Member of and working with IFOAM EU   Participation in ISO 217 WG 4 pending final NATRUE-Label approval NSF ANSI 305/384   Harmonizing with NSF ANSI 305 – NSF ANSI NPA 384 natural cosmetics (NATRUE Level 1) – USDA Organic NPA(?) IFOAMOur aim: Ensuring strict internationalregulation of N&O cosmetics whilst ensuring Australiaorganic cosmetics remain natural… Brazil© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 8
  9. 9. How is NATRUE addressing Greenwashing?Partnering with like-minded and complimentary organizations Strong Partners Ensuring that people are treated with respect© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 9
  10. 10. How is NATRUE addressing Greenwashing?CSR… The very DNA of Members 1 Natural Paradise Sustainable construction combined  Geothermal temperature with Feng Shui and energetic regulation principles.  Carbon neutral energy ECO Balance sheet kept to track consumption of energy, paper and  Honeycomb construction other resources to help make informed dramatically reduces use of steel and environmentally aware decisions in and concrete by 20% the future  Atmospheric considerations – it Solar panels support ALL electrical feels so good to be there (working needs or visiting…) Passive lighting design method strategically placed windows, overhangs and other architectural elements to make energy saving use of natural light and heat from the sun© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 10
  11. 11. CSRParnterships with farmers launched over two decades ago:Australia – Brazil – Bhutan – Egypt – El Salvador – France- India – Italy –Magadascar – Morrocco – Nepal – Peru – Portugal – Sri Lanka – Spain –Turkey…© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 11
  12. 12. CSRAnother example: Burt’s Bees Social and Environmental Report 2010 is available on-line Environment: Green packaging Conservation Green Office April 2010 Zero waste to landfill! Social Responsibility: Giving back: From cleaning up to creating affordable housing…© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 12
  13. 13. The NATRUE Organization and Link to the NATRUE LabelThe NATRUE Organization represents theauthentic N&O cosmetics sectorThe NATRUE Label defines high quality naturaland organic cosmetic products at an internationallevel in line with the values & philosophy of theOrganization.© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 13
  14. 14. The International Label Management CenterThe NATRUE Label: achievements to date•  Over 1500 finished products certified in 2,5 years from more than 60 different Brands and a large number of products in the pipeline   20 new brands in the last 6 monthsThe NATRUE Label: on going developmentsISEAL accreditation (ISEAL: International Alliance for Environmentaland Social Standards)© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 14
  15. 15. Naturalcosmeticsdont grow on trees © NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 15
  16. 16. Products are not equal I am an essential oil. I’m pure. I am a shampoo.I am a . I needma ke up surfactants. I need . ts pi gmen© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 16
  17. 17. 13 product categories© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 17
  18. 18. Permitted substances NATURAL DERIVED NATURAL SUBSTANCES SUBSTANCES NATURE IDENTICAL Water SUBSTANCES not counted in the amount (inorganic pigments and of natural substances preservatives)© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 18
  19. 19. Putting the natural back into the bottle© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 19
  20. 20. ...and ifwe made your products speak? © NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 20
  21. 21. m.natrue.org/ac7© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 21
  22. 22. Product description on the mobile phone© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 22
  23. 23. An international platform providing transparency© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 23
  24. 24. Going to North AmericaHarmonization NATRUE-NSF:NATRUE Level 1 as basis of theAmerican National Standard for American Natural Personal Care Standardnatural cosmetics – processlaunched March 2010NATRUE Level 2 - NSF ANSI305Equivalency Agreement sineMarch 2010 – now working toharmonize© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 24
  25. 25. Trust IS BUILT ON HONESTY AND TRANSPARENCY TRUST isSUSTAINABLE! © NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 25
  26. 26. Julie Tyrrell, Director GeneralNATRUE · International Natural andOrganic Cosmetics AssociationFloor 2 · Rue Washington 40 · 1050 Brussels · BelgiumPhone +32 (0)2 613 29 30· Fax +32 (0)2 613 29 39jtyrrell@natrue.eu · www.natrue.org · www.facebook.com/NATRUE© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 26
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