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Kirsten knipp HubSpot b2beu workshop handout dec2010
Kirsten knipp HubSpot b2beu workshop handout dec2010
Kirsten knipp HubSpot b2beu workshop handout dec2010
Kirsten knipp HubSpot b2beu workshop handout dec2010
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Kirsten knipp HubSpot b2beu workshop handout dec2010

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Kirsten Knipp, HubSpot, workshop handouts at Next Generation Marketing conference in Berlin

Kirsten Knipp, HubSpot, workshop handouts at Next Generation Marketing conference in Berlin

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Transcript

  • 1. Inbound Marketing Experiment
    SUSPECT: Browsing, Attract Me
    How do you get online audiences to choose your site, blog & ultimately product? By giving them remarkablecontent, taking chances, putting their needs before yours, bringing value to their lives and giving them a reason to convert.
    PROSPECT: Learning More
    Content Strategy
    • Who is your audience?
    • 2. What are their challenges & aspirations?
    • 3. How do they consume information?
    • 4. What is important to them?
    LEAD: Interested
    Define persona & problems here:
    What Offers Resonate at Each Stage
    SUSPECT – Free Content to Attract Me to Browse
    PROSPECT – Light Content for ‘email’ or short form
    LEAD – Meaty Content/Offer for lots of detail about me
  • 5. Inbound Marketing Experiment
    Take those great ideas & define your offers or ‘Calls to Action’, then create Landing Pages that would entice your audience to convert. Separate instructions for the Trial & Starting a landing page attached.
    Prospecting Offer or Call to Action
    • Would you give up your email for this?
    • 6. Build a short landing page & form.
    Lead Gen Offer or Call to Action
    • How can you describe the offer so they’ll be compelled to convert?
    • 7. Is there an image you can use?
    • 8. What information do you ABSOLUTELY need to get?
    • 9. Build an optimized landing page with longer form.
    What did your team learn & debate about?
    Questions: Kirsten @kirstenpetra
  • 10. Creating Your Landing Pages
    Build landing pages for prospect & lead offers using HubSpot Free Trial.
  • 11. Creating Your Landing Pages
    Congratulations, you are done!
    If you like, have someone complete your form to see what a lead looks like. Then, get ready to share the experience with the rest of the group … and show off your great new calls to action.

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