Inbound Marketing Experiment SUSPECT: Browsing, Attract Me How do you get online audiences to choose your site, blog & ultimately product? By giving them remarkablecontent, taking chances, putting their needs before yours, bringing value to their lives and giving them a reason to convert. PROSPECT: Learning More Content Strategy
LEAD: Interested Define persona & problems here: What Offers Resonate at Each Stage SUSPECT – Free Content to Attract Me to Browse PROSPECT – Light Content for ‘email’ or short form LEAD – Meaty Content/Offer for lots of detail about me
Inbound Marketing Experiment Take those great ideas & define your offers or ‘Calls to Action’, then create Landing Pages that would entice your audience to convert. Separate instructions for the Trial & Starting a landing page attached. Prospecting Offer or Call to Action
What information do you ABSOLUTELY need to get?
Build an optimized landing page with longer form.
What did your team learn & debate about? Questions: Kirsten @kirstenpetra
Creating Your Landing Pages Build landing pages for prospect & lead offers using HubSpot Free Trial.
Creating Your Landing Pages Congratulations, you are done! If you like, have someone complete your form to see what a lead looks like. Then, get ready to share the experience with the rest of the group … and show off your great new calls to action.