InnoCos Europe 2013 Antonia Branston Euromonitor

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InnoCos Europe 2013 Antonia Branston Euromonitor

  1. 1. KEEPING TRADITIONAL DISTRIBUTION CHANNELSRELEVANT IN THE DIGITAL AGEINNOCOS EUROPE 20134 JUNE 2013ANTONIA BRANSTON, SENIOR RETAIL ANALYST@ANTONIAB2
  2. 2. © Euromonitor International2About Euromonitor InternationalA trusted business intelligence sourceBiggest global player in strategic business intelligenceFour decades of research experienceVery widely respected across each industry coveredConsumer-focused: industries, countries, consumersSubscription services and custom researchIndustry specialist client support teams800 analysts in 80 countriesRegional research hubsLondon (HQ), Chicago, Singapore, Shanghai,Vilnius, Dubai, Cape Town, Santiago, Sydney,Tokyo, Bangalore, São PauloWHO ARE EUROMONITOR INTERNATIONAL?
  3. 3. GLOBAL DEVELOPMENT OF BEAUTY RETAILTHE IMPACT OF DIGITALTHE SOCIAL MEDIA REVOLUTIONKEEPING TRADITIONAL RETAIL RELEVANT
  4. 4. © Euromonitor International4$4.3trn$5.0trn01234562012 2017$trillionBeauty Sales Growing StronglyGLOBAL DEVELOPMENT OF BEAUTY RETAIL
  5. 5. © Euromonitor International5$2.5trn $2.6trn$1.9trn$2.4trn01234562012 2017$trillionEmerging marketsDeveloped marketsBeauty Sales Growing Strongly…Thanks To Emerging MarketsGLOBAL DEVELOPMENT OF BEAUTY RETAIL
  6. 6. © Euromonitor International6$bnBrazil 7% 16.3China 8% 15.6US 2% 5.9India 9% 4.6Mexico 4% 2.2Iran 9% 2.0Indonesia 9% 2.0Saudi Arabia 8% 1.5Argentina 5% 1.4Thailand 5% 1.3Russia 1% 1.3Emerging Markets Dominate the $1billion+ ClubGLOBAL DEVELOPMENT OF BEAUTY RETAILCAGRThe US is the onlydeveloped market inthe $1billion+ clubemerging marketswill generate 86% of addedbeauty and personal caresales to 2017
  7. 7. © Euromonitor International7LowerpricepointsProducteduca-tionFlexibleformatsLocalprefer-encesTraditional Retail: Key Strategies For Accessing Emerging MarketsGLOBAL DEVELOPMENT OF BEAUTY RETAIL
  8. 8. GLOBAL DEVELOPMENT OF BEAUTY RETAILTHE IMPACT OF DIGITALTHE SOCIAL MEDIA REVOLUTIONKEEPING TRADITIONAL RETAIL RELEVANT
  9. 9. © Euromonitor International95%0 10 20 30DrugstoresInternet retailDepartment storesDirect sellingBeauty specialistsTraditional grocery retailPharmaciesModern grocery retail% of BPC sales136%0 100% growth 2012-17Beauty Retail 2017: The Difference Will Be DigitalTHE IMPACT OF DIGITAL
  10. 10. © Euromonitor International100%30%60%90%120%150%North AmericaWestern EuropeAustralasiaEastern EuropeLatin AmericaMEAAsia Pacific exCN INIndiaChina2011 Internet 2020 Internet2011 Mobile subscriptions 2020 Mobile subscriptionsImportance Of PCs Fades As Mobiles Take Over The Online WorldTHE IMPACT OF DIGITAL
  11. 11. © Euromonitor International11E-commercePriceInformationAvailabilityM-commercePromotionsInteractionImmediacyM-commerce Offers More Prospects For Store CollaborationsTHE IMPACT OF DIGITALBLACKANDWHITEhard forstores tocompeteGREYAREASpotential toenhancestores ratherthan compete 
  12. 12. © Euromonitor International12Good newsfor store-basedretailersOutpacedby smart-phoneownersGrowthininternetusersBy 2017…THE IMPACT OF DIGITAL
  13. 13. © Euromonitor International13Formatconver-genceEasypaymentIn-storeoffersand infoCustomerinter-actionTraditional Retail: Key Strategies In A More Mobile WorldTHE IMPACT OF DIGITAL
  14. 14. GLOBAL DEVELOPMENT OF BEAUTY RETAILTHE IMPACT OF DIGITALTHE SOCIAL MEDIA REVOLUTIONKEEPING TRADITIONAL RETAIL RELEVANT
  15. 15. © Euromonitor International15Social Media Has Gained Global ReachSocial Media Users as% of Online Users 201296%+91% – 95%85% – 90%Less than 85%THE SOCIAL MEDIA REVOLUTION
  16. 16. © Euromonitor International16BrandFacebookmarketsFacebookengagementlevelTwittermarketsTwitter reachAvonCliniqueLancômeLOréalParisNiveaMajor Names Already Brand-Building Via Social MediaTHE SOCIAL MEDIA REVOLUTION867663%4%3%1%1%63653 1m18m26m20m114m
  17. 17. © Euromonitor International17Social media a key part of the buying journey…including the sale?Purchase??Post-purchasePre-purchaseTHE SOCIAL MEDIA REVOLUTIONProduct discoveryProduct researchPurchase decisionProduct usageProduct reviewsCustomer serviceLimitedprogress
  18. 18. © Euromonitor International18Social media: “beingsocial without beingsociable”…the Walk-Awayconsumer is bornWill Social Media Change the Way we Buy Beauty? It Already Has.THE SOCIAL MEDIA REVOLUTION
  19. 19. © Euromonitor International19Cateringto theWalk-AwayconsumerSelfnavigationRetailassistant 2.0RemoteengagementStores Change Their Approach In The Post-Social WorldTHE SOCIAL MEDIA REVOLUTION
  20. 20. © Euromonitor International20DataminingMakestores feelmore‘peer-to-peer’Presencethrough-outbuyingjourneyPersonal-isedmarketingTraditional Retail: Key Strategies Around Social NetworkingTHE SOCIAL MEDIA REVOLUTION
  21. 21. GLOBAL DEVELOPMENT OF BEAUTY RETAILTHE IMPACT OF DIGITALTHE SOCIAL MEDIA REVOLUTIONKEEPING TRADITIONAL RETAIL RELEVANT
  22. 22. © Euromonitor International22OMNI-Join up thecustomerexperience:online, social,mobile and in-storeCHANNELBe presentthroughout thebuying journey- it’s the sale thatcounts, notwhere it is madeMINDSETBe prepared toinvest andchange…ROI will be hardto calculate‘Omni-Channel’: It’s More Than Just A BuzzwordKEEPING TRADITIONAL RETAIL RELEVANT
  23. 23. © Euromonitor International23Multi-channelthinkingOmnichanneloperationsOmnichannelmindsetOmnichannel Retail Approaches Still EvolvingKEEPING TRADITIONAL RETAIL RELEVANT
  24. 24. © Euromonitor International24Targethigh-growthmarketsMakethe mostof mobilesynergiesThinkOMNI-channel!Evolveretailer-customerrelationsKeeping Traditional Distribution Channels RelevantKEEPING TRADITIONAL RETAIL RELEVANT
  25. 25. THANK YOU FOR LISTENINGAntonia BranstonSenior Retail AnalystEuromonitor Internationalantonia.branston@euromonitor.com+44 (0)20 7251 8024 ext. 2428www.twitter.com/antoniab2

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