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InnoCos Europe 2013 Antonia Branston Euromonitor

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  • 1. KEEPING TRADITIONAL DISTRIBUTION CHANNELSRELEVANT IN THE DIGITAL AGEINNOCOS EUROPE 20134 JUNE 2013ANTONIA BRANSTON, SENIOR RETAIL ANALYST@ANTONIAB2
  • 2. © Euromonitor International2About Euromonitor InternationalA trusted business intelligence sourceBiggest global player in strategic business intelligenceFour decades of research experienceVery widely respected across each industry coveredConsumer-focused: industries, countries, consumersSubscription services and custom researchIndustry specialist client support teams800 analysts in 80 countriesRegional research hubsLondon (HQ), Chicago, Singapore, Shanghai,Vilnius, Dubai, Cape Town, Santiago, Sydney,Tokyo, Bangalore, São PauloWHO ARE EUROMONITOR INTERNATIONAL?
  • 3. GLOBAL DEVELOPMENT OF BEAUTY RETAILTHE IMPACT OF DIGITALTHE SOCIAL MEDIA REVOLUTIONKEEPING TRADITIONAL RETAIL RELEVANT
  • 4. © Euromonitor International4$4.3trn$5.0trn01234562012 2017$trillionBeauty Sales Growing StronglyGLOBAL DEVELOPMENT OF BEAUTY RETAIL
  • 5. © Euromonitor International5$2.5trn $2.6trn$1.9trn$2.4trn01234562012 2017$trillionEmerging marketsDeveloped marketsBeauty Sales Growing Strongly…Thanks To Emerging MarketsGLOBAL DEVELOPMENT OF BEAUTY RETAIL
  • 6. © Euromonitor International6$bnBrazil 7% 16.3China 8% 15.6US 2% 5.9India 9% 4.6Mexico 4% 2.2Iran 9% 2.0Indonesia 9% 2.0Saudi Arabia 8% 1.5Argentina 5% 1.4Thailand 5% 1.3Russia 1% 1.3Emerging Markets Dominate the $1billion+ ClubGLOBAL DEVELOPMENT OF BEAUTY RETAILCAGRThe US is the onlydeveloped market inthe $1billion+ clubemerging marketswill generate 86% of addedbeauty and personal caresales to 2017
  • 7. © Euromonitor International7LowerpricepointsProducteduca-tionFlexibleformatsLocalprefer-encesTraditional Retail: Key Strategies For Accessing Emerging MarketsGLOBAL DEVELOPMENT OF BEAUTY RETAIL
  • 8. GLOBAL DEVELOPMENT OF BEAUTY RETAILTHE IMPACT OF DIGITALTHE SOCIAL MEDIA REVOLUTIONKEEPING TRADITIONAL RETAIL RELEVANT
  • 9. © Euromonitor International95%0 10 20 30DrugstoresInternet retailDepartment storesDirect sellingBeauty specialistsTraditional grocery retailPharmaciesModern grocery retail% of BPC sales136%0 100% growth 2012-17Beauty Retail 2017: The Difference Will Be DigitalTHE IMPACT OF DIGITAL
  • 10. © Euromonitor International100%30%60%90%120%150%North AmericaWestern EuropeAustralasiaEastern EuropeLatin AmericaMEAAsia Pacific exCN INIndiaChina2011 Internet 2020 Internet2011 Mobile subscriptions 2020 Mobile subscriptionsImportance Of PCs Fades As Mobiles Take Over The Online WorldTHE IMPACT OF DIGITAL
  • 11. © Euromonitor International11E-commercePriceInformationAvailabilityM-commercePromotionsInteractionImmediacyM-commerce Offers More Prospects For Store CollaborationsTHE IMPACT OF DIGITALBLACKANDWHITEhard forstores tocompeteGREYAREASpotential toenhancestores ratherthan compete 
  • 12. © Euromonitor International12Good newsfor store-basedretailersOutpacedby smart-phoneownersGrowthininternetusersBy 2017…THE IMPACT OF DIGITAL
  • 13. © Euromonitor International13Formatconver-genceEasypaymentIn-storeoffersand infoCustomerinter-actionTraditional Retail: Key Strategies In A More Mobile WorldTHE IMPACT OF DIGITAL
  • 14. GLOBAL DEVELOPMENT OF BEAUTY RETAILTHE IMPACT OF DIGITALTHE SOCIAL MEDIA REVOLUTIONKEEPING TRADITIONAL RETAIL RELEVANT
  • 15. © Euromonitor International15Social Media Has Gained Global ReachSocial Media Users as% of Online Users 201296%+91% – 95%85% – 90%Less than 85%THE SOCIAL MEDIA REVOLUTION
  • 16. © Euromonitor International16BrandFacebookmarketsFacebookengagementlevelTwittermarketsTwitter reachAvonCliniqueLancômeLOréalParisNiveaMajor Names Already Brand-Building Via Social MediaTHE SOCIAL MEDIA REVOLUTION867663%4%3%1%1%63653 1m18m26m20m114m
  • 17. © Euromonitor International17Social media a key part of the buying journey…including the sale?Purchase??Post-purchasePre-purchaseTHE SOCIAL MEDIA REVOLUTIONProduct discoveryProduct researchPurchase decisionProduct usageProduct reviewsCustomer serviceLimitedprogress
  • 18. © Euromonitor International18Social media: “beingsocial without beingsociable”…the Walk-Awayconsumer is bornWill Social Media Change the Way we Buy Beauty? It Already Has.THE SOCIAL MEDIA REVOLUTION
  • 19. © Euromonitor International19Cateringto theWalk-AwayconsumerSelfnavigationRetailassistant 2.0RemoteengagementStores Change Their Approach In The Post-Social WorldTHE SOCIAL MEDIA REVOLUTION
  • 20. © Euromonitor International20DataminingMakestores feelmore‘peer-to-peer’Presencethrough-outbuyingjourneyPersonal-isedmarketingTraditional Retail: Key Strategies Around Social NetworkingTHE SOCIAL MEDIA REVOLUTION
  • 21. GLOBAL DEVELOPMENT OF BEAUTY RETAILTHE IMPACT OF DIGITALTHE SOCIAL MEDIA REVOLUTIONKEEPING TRADITIONAL RETAIL RELEVANT
  • 22. © Euromonitor International22OMNI-Join up thecustomerexperience:online, social,mobile and in-storeCHANNELBe presentthroughout thebuying journey- it’s the sale thatcounts, notwhere it is madeMINDSETBe prepared toinvest andchange…ROI will be hardto calculate‘Omni-Channel’: It’s More Than Just A BuzzwordKEEPING TRADITIONAL RETAIL RELEVANT
  • 23. © Euromonitor International23Multi-channelthinkingOmnichanneloperationsOmnichannelmindsetOmnichannel Retail Approaches Still EvolvingKEEPING TRADITIONAL RETAIL RELEVANT
  • 24. © Euromonitor International24Targethigh-growthmarketsMakethe mostof mobilesynergiesThinkOMNI-channel!Evolveretailer-customerrelationsKeeping Traditional Distribution Channels RelevantKEEPING TRADITIONAL RETAIL RELEVANT
  • 25. THANK YOU FOR LISTENINGAntonia BranstonSenior Retail AnalystEuromonitor Internationalantonia.branston@euromonitor.com+44 (0)20 7251 8024 ext. 2428www.twitter.com/antoniab2

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