Ethelbert Williams, Head of Marketing, Total Beauty Media Group

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GET YOUR BRAND ADDED TO HER SHOPPING CART
Exploring how a woman researches products online to prepare for her
shopping trips
• Understanding the people, resources, and needs that influence her
purchase behaviors
• Identifying how the rise of mobile is changing her retail experience
• Leveraging mobile and the web to connect your brand with her in
new and innovative ways

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Ethelbert Williams, Head of Marketing, Total Beauty Media Group

  1. 1. The (R)Etail LandscapeHow Women are Researching & Shopping Online Ethelbert Williams, Head of Marketing Total Beauty Media Group
  2. 2. What is she up to?
  3. 3. What is she looking for?
  4. 4. What is she up to while on the go?
  5. 5. Ethelbert WilliamsHead of Marketing310.399.7400 x107ewilliams@totalbeauty.com

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