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How packaging, design and technology is impacted by consumer and society changes
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How packaging, design and technology is impacted by consumer and society changes

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In this interactive session attendees will be split into groups and have the opportunity to share their experiences and discuss the following issues: …

In this interactive session attendees will be split into groups and have the opportunity to share their experiences and discuss the following issues:
- Uncovering changes in society, lifestyle and consumers
- How changes in the retail environment impact packaging strategies
- Investigating digital natives and how you can target packaging towards their wants and needs
- Examining and learning from shopping behaviors
- Utilising consumer trends to revamping and launching new packaging
- Maximising brand visibility through packaging
- Understanding how mobile is shaping the future of shopping and packaging
Interactive workshop by Bernd Albrecht - Packaging Innovation Manager Europe, R&D MARS Petcare - MARS

Published in: Technology

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Transcript

  • 1. www.mars.com
  • 2. Does it make sense not sharing your live a dog? Certainly - yes No – because you´ll miss a great experience!
  • 3. Packaging is not everything. But everything is nothing without packaging.Packaging
  • 4. What comes first ? ... the product !Packaging
  • 5. Packaging
  • 6. What comes next ? ... the packaging !Packaging
  • 7. Packaging
  • 8. ... iconic brands ! Packaging
  • 9. ... iconic packs ? Packaging
  • 10. ... iconic pack ! Packaging
  • 11. ... iconic pack ! Packaging
  • 12. Packaging
  • 13. ... be inspired! Packaging
  • 14. Packaging
  • 15. Packaging
  • 16. Drivingthe chance!