INSPIRING INNOVATION THROUGH CO-CREATION
Among other online co-creation tools such as crowdsourcing platforms or co-creation studies, co-creation processes are initiated by a phase of “opportunity seeking” in which the Netnography approach is applied. In contrast to quantitative, IT-driven counting of keywords and phrases through web monitoring solutions, Netnography is a qualitative research approach to analyze conversations in order to gain deep Consumer Insights and transfer them into product solutions. The presentation gives an overview of the method as well as the business benefits of the Netnography approach for generating Consumer Insights.
Practical Cases from the cosmetics industry
A toolset of co-creation and open innovation
Realizing and implementing co-creation programs form opportunities and ideas to product launch
Dr. Michael Bartl, CEO , HYVE AG.