Identifying TrendsWhat is The Next Big Thing  in Beauty Packaging?    innoCos	  Amsterdam	  27	  November	  2012	         ...
© riviera conseil sàrl© Everyone is Different - Lanny Sherwin
Shall we?                   Discuss the role and future in beauty packaging                   Gain insight into global c...
Shall we…                   Listen                   Understand                   Talk                   Share the vis...
Cosmetic Packaging Trends As We Know Them                   Anti-aging                   Cellular cosmetics             ...
Cosmetics for Specific Groups                   teenagers                   children                   pregnant women11...
Safe cosmetics - bio cosmetics – « care with spare »                                    cosmetics11/29/12	                ...
And Packaging as a Part of a Trend?               Differentiation                      Better communication than a produc...
Hot Trend: Airless PackagingRespect! Allowed introduction of a significant      number of innovative formulae Preserves ...
Hot Trend: Airless PackagingAll is great except…                               And where is the                           ...
To Create my Acne Treatment - Should my packaging be ?11/29/12	       Identifying Trends - What is The Next Big Thing in B...
BIO, Natural, Organic: A Headache - Imagine…. a brief: I have              50 active ingredients of plants’ extracts and ...
Personalised packaging               I would like a tiny bottle of Eva.J oil serum to create                 «a feeling of...
Personalised packaging – Big Problems                 Very   little space for manœuvre                 Volume   driven  ...
Personalised packaging – what are the MOQs per SKU?                 Plastic,   glass as of 5,000                 Hot    ...
What is the Future of Packaging ?                   •  Luxury will always be different - maintaining it’s own position to ...
Industry versus Consumer or                                  Industry With a Consumer?       All a customer wants is.. A c...
Personalised packaging that makes a consumer think it    was created for her    innoCos	  Amsterdam	  27	  November	  2012...
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IDENTIFYING TRENDS - WHAT IS THE NEXT BIG THING IN BEAUTY PACKAGING?

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- Discussing the role and future in beauty packaging
- Gaining insight into global consumer packaging trends and their impact on the future of packaging design
- Evaluating global design trends and their influence on packaging and product innovation
- Examining macro and microtrends in packaging, marketing, branding and consumer engagement
- Evaluating both the aesthetic and practical implications of personalised packaging
- Assessing the future of innovative packaging technology, solutions, processes, materials and design
Presentation by Eva Johnston - Founder - Eva J. Natural Luxury Cosmetics

Published in: Health & Medicine
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IDENTIFYING TRENDS - WHAT IS THE NEXT BIG THING IN BEAUTY PACKAGING?

  1. 1. Identifying TrendsWhat is The Next Big Thing in Beauty Packaging? innoCos  Amsterdam  27  November  2012   © riviera conseil sàrl
  2. 2. © riviera conseil sàrl© Everyone is Different - Lanny Sherwin
  3. 3. Shall we?   Discuss the role and future in beauty packaging   Gain insight into global consumer packaging trends and their impact on the future of packaging design   Evaluate global design trends and their influence on packaging and product innovation   Examine macro and microtrends and their influence on packaging and product innovation   Evaluate both the aesthetic and practical implications of personalised packaging   Assess the future of innovative packaging technology, solutions, processes, materials and design11/29/12   Identifying Trends - What is The Next Big Thing in Beauty Packaging?   Page  3  
  4. 4. Shall we…   Listen   Understand   Talk   Share the vision   Be creative11/29/12   Identifying Trends - What is The Next Big Thing in Beauty Packaging?   Page  4  
  5. 5. Cosmetic Packaging Trends As We Know Them   Anti-aging   Cellular cosmetics   Stem implants   Genetics-based cosmetics   Pro-hormone   etc. etc. etc.11/29/12   Identifying Trends - What is The Next Big Thing in Beauty Packaging?   Page  5  
  6. 6. Cosmetics for Specific Groups   teenagers   children   pregnant women11/29/12   Identifying Trends - What is The Next Big Thing in Beauty Packaging?   Page  6  
  7. 7. Safe cosmetics - bio cosmetics – « care with spare » cosmetics11/29/12   Identifying Trends - What is The Next Big Thing in Beauty Packaging?   Page  7  
  8. 8. And Packaging as a Part of a Trend? Differentiation   Better communication than a product itself   Safety: Non-toxic, absence of metal   UV-protection   Best conservation of active ingredients   Environmentally friendly   Social responsibility   Ergonomical11/29/12   Identifying Trends - What is The Next Big Thing in Beauty Packaging?   Page  8  
  9. 9. Hot Trend: Airless PackagingRespect! Allowed introduction of a significant number of innovative formulae Preserves efficacy and protects against degrading Improves storage life Great finding for natural, organic and bio Improves product consumption with exact doses11/29/12   Identifying Trends - What is The Next Big Thing in Beauty Packaging?   Page  9  
  10. 10. Hot Trend: Airless PackagingAll is great except… And where is the pleasure??? I want to see my cream, I want to touch it, instead of squeezing a tiny drop of exact volume every time. I want my pot back!11/29/12   Identifying Trends - What is The Next Big Thing in Beauty Packaging?   Page  10  
  11. 11. To Create my Acne Treatment - Should my packaging be ?11/29/12   Identifying Trends - What is The Next Big Thing in Beauty Packaging?   Page  11  
  12. 12. BIO, Natural, Organic: A Headache - Imagine…. a brief: I have   50 active ingredients of plants’ extracts and essential oils   Vitamins   AHA acids   I claim organic, anti-oxidant, anti-allergenic and anti-age   My packaging should be safe, preserving in the best way, natural (may be wood, glass?) but not heavy (no, I do not like polymers), it should be bright (but not too many colours), it should not be exaggerated, it should have 4 languages ON the face of it   And my budget is VERY small11/29/12   Identifying Trends - What is The Next Big Thing in Beauty Packaging?   Page  12  
  13. 13. Personalised packaging I would like a tiny bottle of Eva.J oil serum to create «a feeling of being very personal, entirely yours and a secret possession - just a drop of oil to take you to your dream world»11/29/12   Identifying Trends - What is The Next Big Thing in Beauty Packaging?   Page  13  
  14. 14. Personalised packaging – Big Problems   Very little space for manœuvre   Volume driven   No matching of customer vision   Niche brands become a powerful trend Packaging Suppliers Continue BIG BOYS service only?11/29/12   Identifying Trends - What is The Next Big Thing in Beauty Packaging?   Page  14  
  15. 15. Personalised packaging – what are the MOQs per SKU?   Plastic, glass as of 5,000   Hot stamping as of 5 - 10,000   Foil samples as of 10,000   Paper packaging as of 10,000   Recycling paper more expensive than standard   Niche company launch with 50 SKUs: 500,000 in packaging - realistic?11/29/12   Identifying Trends - What is The Next Big Thing in Beauty Packaging?   Page  15  
  16. 16. What is the Future of Packaging ? •  Luxury will always be different - maintaining it’s own position to reflect their Brand Image 1 •  For the rest: adapt, avoid, assimilate, ameliorate, amend, absorb and acquire 2 •  Constant evolution and change 311/29/12   Identifying Trends - What is The Next Big Thing in Beauty Packaging?   Page  16  
  17. 17. Industry versus Consumer or Industry With a Consumer? All a customer wants is.. A cream YEAH …..!!!!! All I want is that she finds MY cream and remains loyal and believes that it is THE cream11/29/12   Identifying Trends - What is The Next Big Thing in Beauty Packaging?   Page  17  
  18. 18. Personalised packaging that makes a consumer think it was created for her innoCos  Amsterdam  27  November  2012   © riviera conseil sàrl

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