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Want to know<br />            the secrets?<br />
of big corporation’s  strategies in <br />SOCIAL MEDIA?<br />
Secrets exposed<br />
Enterprise Social 2.0: Rip or ROI?<br />
We bring together decision makersfrom top Fortune companies<br />
Enhancing corporate performance through integrating social media into business strategies<br />VP Entertainment, Communica...
Generating business momentum, visibility and market growth through social media engagement<br />Head of Enterprise Marketi...
It's all about people! Maximising exposure and revenue using social media<br />Head of New Media Marketing<br />Adam Walla...
Examining the success and pitfalls of implementing social media programmesin a large banking organisation<br />Innovation ...
Overcoming the bottlenecks of implementing social media:What are the essential steps? <br />Creative Director, Communicati...
Brainstorming workshop: Using social media to achieve successful departmental goals. <br />Carolyn Rhinebarger<br />Chief ...
Social e-tailing: developing an integrated e-commerce approach following each brands DNA<br />Georges – Edouard Dias<br />...
Dealing with high expectations and serious resistance of implementing social media programmes in Airbus<br />Head of Emplo...
Building a sound business case for social media programmes: assessing the pros and cons<br />Vice President Consumer Digit...
Integrating viral marketing and social media into the traditional marketing mix<br />Digital Marketing Director<br />Patri...
Re-engineering marketing: changing the mindsets of traditional marketing to embrace Web 2.0<br />Director Search & Social<...
Engaging your organisation to use social media to maximise internal and external performance<br />Sean MacNiven<br />Head ...
Social media and ROI: why use-cases are more compelling than excel sheets?<br />Vice President of Knowledge, <br />Innovat...
Interactive panel discussion:Damage control in social media: discussing effective strategies for turning negative into pos...
Fostering community value creation: ensuring effective engagement with users online and offline<br />Senior Director for C...
Going beyond social media: how to wow customers to share your success!<br />OperatingPartner & Social Media Visionary<br /...
Want to know more? <br />info@kgsglobal.com <br /> +31643001954<br />
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Enterprise Social 2.0: Rip or ROI?

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  • Enhancing corporate performance through integrating social media into business strategies
  • Generating business momentum, visibility and market growth through social media
  • Examining the success and pitfalls of implementing social media in a large banking organisation
  • Overcoming thebottlenecks of implementing social media: what are the essential steps?
  • Social e-tailing: developing an integrated e-commerce approach following each brands DNA
  • Dealing with high expectations and serious resistance of implementing social media programmes
  • Re-engineering marketing: changing the mindsets of traditional marketing to embrace Web 2.0
  • Engaging your organisation to use social media to maximise effectiveness and productivity
  • Social media and ROI: use-cases are more compelling than Excel sheets - choosing the right KPIs and analytics for measuring performance
  • The agenda is packed with profit building and money saving techniques that you can put to work immediately. Learn from the best and share in their success!
  • Fostering community value creation
  • Transcript of "Enterprise Social 2.0: Rip or ROI?"

    1. 1.
    2. 2.
    3. 3.
    4. 4. Want to know<br /> the secrets?<br />
    5. 5. of big corporation’s strategies in <br />SOCIAL MEDIA?<br />
    6. 6. Secrets exposed<br />
    7. 7. Enterprise Social 2.0: Rip or ROI?<br />
    8. 8. We bring together decision makersfrom top Fortune companies<br />
    9. 9. Enhancing corporate performance through integrating social media into business strategies<br />VP Entertainment, Communications and E-Commerce<br />Eva Buschkrei<br />
    10. 10. Generating business momentum, visibility and market growth through social media engagement<br />Head of Enterprise Marketing Communications (U.S.)<br />Ellen PetryLeanse<br />
    11. 11. It's all about people! Maximising exposure and revenue using social media<br />Head of New Media Marketing<br />Adam Wallace<br />
    12. 12. Examining the success and pitfalls of implementing social media programmesin a large banking organisation<br />Innovation Leader<br />MatteoRizzi<br />
    13. 13. Overcoming the bottlenecks of implementing social media:What are the essential steps? <br />Creative Director, Communication Design & Director of Planning & Strategy<br />Marco Roncaglio<br />Hugo Raaijkmakers<br />
    14. 14. Brainstorming workshop: Using social media to achieve successful departmental goals. <br />Carolyn Rhinebarger<br />Chief Brainstormer and Expert on Social Media <br />Strategic Guru Inc. (U.S.)<br />
    15. 15. Social e-tailing: developing an integrated e-commerce approach following each brands DNA<br />Georges – Edouard Dias<br />Senior Vice President, E-business<br />
    16. 16. Dealing with high expectations and serious resistance of implementing social media programmes in Airbus<br />Head of Employee Portal<br />Stefan Kruijer<br />
    17. 17. Building a sound business case for social media programmes: assessing the pros and cons<br />Vice President Consumer Digital Group & Graphics Communication Group EAMER<br />KeesMulder<br />
    18. 18. Integrating viral marketing and social media into the traditional marketing mix<br />Digital Marketing Director<br />Patrick Eikelenboom<br />
    19. 19. Re-engineering marketing: changing the mindsets of traditional marketing to embrace Web 2.0<br />Director Search & Social<br />ArtoJoensuu<br />
    20. 20. Engaging your organisation to use social media to maximise internal and external performance<br />Sean MacNiven<br />Head of Web Services<br />
    21. 21. Social media and ROI: why use-cases are more compelling than excel sheets?<br />Vice President of Knowledge, <br />Innovation and Technology<br />Michael Heiss<br />
    22. 22. Interactive panel discussion:Damage control in social media: discussing effective strategies for turning negative into positive <br />GenniferGehrt<br />Mike Moran<br />Robbert de Haan<br />Author and Thought Leader on Strategic Public Relations - COMMUNIQUE PR<br />Chief Strategist and Author on Social Media Marketing - CONVERSEON<br />Marketing Director Paypal BeneluxEBAY<br />
    23. 23. Fostering community value creation: ensuring effective engagement with users online and offline<br />Senior Director for Community Development<br />TormodAskildsen<br />
    24. 24. Going beyond social media: how to wow customers to share your success!<br />OperatingPartner & Social Media Visionary<br />Ramon De Leon<br />
    25. 25. Want to know more? <br />info@kgsglobal.com <br /> +31643001954<br />
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