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Enterprise Social 2.0: Rip or ROI?
Enterprise Social 2.0: Rip or ROI?
Enterprise Social 2.0: Rip or ROI?
Enterprise Social 2.0: Rip or ROI?
Enterprise Social 2.0: Rip or ROI?
Enterprise Social 2.0: Rip or ROI?
Enterprise Social 2.0: Rip or ROI?
Enterprise Social 2.0: Rip or ROI?
Enterprise Social 2.0: Rip or ROI?
Enterprise Social 2.0: Rip or ROI?
Enterprise Social 2.0: Rip or ROI?
Enterprise Social 2.0: Rip or ROI?
Enterprise Social 2.0: Rip or ROI?
Enterprise Social 2.0: Rip or ROI?
Enterprise Social 2.0: Rip or ROI?
Enterprise Social 2.0: Rip or ROI?
Enterprise Social 2.0: Rip or ROI?
Enterprise Social 2.0: Rip or ROI?
Enterprise Social 2.0: Rip or ROI?
Enterprise Social 2.0: Rip or ROI?
Enterprise Social 2.0: Rip or ROI?
Enterprise Social 2.0: Rip or ROI?
Enterprise Social 2.0: Rip or ROI?
Enterprise Social 2.0: Rip or ROI?
Enterprise Social 2.0: Rip or ROI?
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Enterprise Social 2.0: Rip or ROI?

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  • Enhancing corporate performance through integrating social media into business strategies
  • Generating business momentum, visibility and market growth through social media
  • Examining the success and pitfalls of implementing social media in a large banking organisation
  • Overcoming thebottlenecks of implementing social media: what are the essential steps?
  • Social e-tailing: developing an integrated e-commerce approach following each brands DNA
  • Dealing with high expectations and serious resistance of implementing social media programmes
  • Re-engineering marketing: changing the mindsets of traditional marketing to embrace Web 2.0
  • Engaging your organisation to use social media to maximise effectiveness and productivity
  • Social media and ROI: use-cases are more compelling than Excel sheets - choosing the right KPIs and analytics for measuring performance
  • The agenda is packed with profit building and money saving techniques that you can put to work immediately. Learn from the best and share in their success!
  • Fostering community value creation
  • Transcript

    • 1.
    • 2.
    • 3.
    • 4. Want to know
      the secrets?
    • 5. of big corporation’s strategies in
      SOCIAL MEDIA?
    • 6. Secrets exposed
    • 7. Enterprise Social 2.0: Rip or ROI?
    • 8. We bring together decision makersfrom top Fortune companies
    • 9. Enhancing corporate performance through integrating social media into business strategies
      VP Entertainment, Communications and E-Commerce
      Eva Buschkrei
    • 10. Generating business momentum, visibility and market growth through social media engagement
      Head of Enterprise Marketing Communications (U.S.)
      Ellen PetryLeanse
    • 11. It's all about people! Maximising exposure and revenue using social media
      Head of New Media Marketing
      Adam Wallace
    • 12. Examining the success and pitfalls of implementing social media programmesin a large banking organisation
      Innovation Leader
      MatteoRizzi
    • 13. Overcoming the bottlenecks of implementing social media:What are the essential steps?
      Creative Director, Communication Design & Director of Planning & Strategy
      Marco Roncaglio
      Hugo Raaijkmakers
    • 14. Brainstorming workshop: Using social media to achieve successful departmental goals.
      Carolyn Rhinebarger
      Chief Brainstormer and Expert on Social Media
      Strategic Guru Inc. (U.S.)
    • 15. Social e-tailing: developing an integrated e-commerce approach following each brands DNA
      Georges – Edouard Dias
      Senior Vice President, E-business
    • 16. Dealing with high expectations and serious resistance of implementing social media programmes in Airbus
      Head of Employee Portal
      Stefan Kruijer
    • 17. Building a sound business case for social media programmes: assessing the pros and cons
      Vice President Consumer Digital Group & Graphics Communication Group EAMER
      KeesMulder
    • 18. Integrating viral marketing and social media into the traditional marketing mix
      Digital Marketing Director
      Patrick Eikelenboom
    • 19. Re-engineering marketing: changing the mindsets of traditional marketing to embrace Web 2.0
      Director Search & Social
      ArtoJoensuu
    • 20. Engaging your organisation to use social media to maximise internal and external performance
      Sean MacNiven
      Head of Web Services
    • 21. Social media and ROI: why use-cases are more compelling than excel sheets?
      Vice President of Knowledge,
      Innovation and Technology
      Michael Heiss
    • 22. Interactive panel discussion:Damage control in social media: discussing effective strategies for turning negative into positive
      GenniferGehrt
      Mike Moran
      Robbert de Haan
      Author and Thought Leader on Strategic Public Relations - COMMUNIQUE PR
      Chief Strategist and Author on Social Media Marketing - CONVERSEON
      Marketing Director Paypal BeneluxEBAY
    • 23. Fostering community value creation: ensuring effective engagement with users online and offline
      Senior Director for Community Development
      TormodAskildsen
    • 24. Going beyond social media: how to wow customers to share your success!
      OperatingPartner & Social Media Visionary
      Ramon De Leon
    • 25. Want to know more?
      info@kgsglobal.com
      +31643001954

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