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Christopher Wellbelove, BT


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ARE YOU GETTING THE MOST OUT OF YOUR BLOG? presentation at Enterprise Marketing 2.0 conference in Amsterdam

ARE YOU GETTING THE MOST OUT OF YOUR BLOG? presentation at Enterprise Marketing 2.0 conference in Amsterdam

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  • 1. Business bloggingChristopher Wellbelove, Senior Digital Brand Manager, BT Group@wellbelove
  • 2. About me •  14 years online experience with BT •  Cable TV, Media & Broadcast, Internet kiosks and networked IT and business solutions •  Search and Social Media •  Digital Brand • Elected Labour councillor 2006 • Deputy Cabinet member for housing • Mayor of the London Borough of Lambeth 2009 - 2010 @wellbelove© British Telecommunications plc
  • 3. Business bloggingContent is king
  • 4. Content is king newsletters Website / event Virtual invites / Showcase feedback search SEO / PPC social email channels signatures social media intranet engagement @wellbelove© British Telecommunications plc
  • 5.   Define your audience
   Discover their needs
   Tailor you content to match their requirements# @wellbelove© British Telecommunications plc
  • 6. @wellbelove© British Telecommunications plc
  • 7. Content   Show them how to solve their problems.   Show them how to overcome their challenges.   Show them how to benefit from opportunities.   Show them where the opportunities are, if they can’t already see them.   …and most of all, show them you are focusing on their world! @wellbelove© British Telecommunications plc
  • 8. @wellbelove© British Telecommunications plc
  • 9. @wellbelove© British Telecommunications plc
  • 10. @wellbelove© British Telecommunications plc
  • 11. @wellbelove© British Telecommunications plc
  • 12. @wellbelove© British Telecommunications plc
  • 13. Beyond the blogSocialising your content
  • 14. iTunes Audioboo LinkedIn Blog Netvibes Delicious Reddit Digg Scribd Ecademy Twitter Email magazine Twylah Facebook Vodpod Flickr Xing Friendfeed yfrog Hunch YouTube @wellbelove© British Telecommunications plc
  • 15. Content funnel Popular content identified and additional angles looked at location promoting @wellbelove© British Telecommunications plc
  • 16. @wellbelove© British Telecommunications plc
  • 17. Content anywhere @wellbelove© British Telecommunications plc
  • 18. ResultsContent for a social age
  • 19. Results 35000 Jul-10 30000 Aug-10 Sep-10 25000 Oct-10 Nov-10 20000 Dec-10 Jan-11 15000 Feb-11 Mar-11 10000 Apr-11 May-11 Jun-11 5000 Jul-11 0 Total Social following 30000 May-10 Jun-10 Jul-10 25000 Aug-10 Sep-10 20000 Oct-10 Nov-10 15000 Dec-10 Jan-11 10000 Feb-11 Mar-11 Apr-11 5000 May-11 Jun-11 0 Jul-11 Total views @wellbelove© British Telecommunications plc
  • 20. Looking to the futureBringing it all together
  • 21. The future @wellbelove© British Telecommunications plc
  • 22. The future @wellbelove© British Telecommunications plc
  • 23. The Future   Rise of the trusted voice   Mobile interaction – instant   Video   Evolution of social presence   Interactive blog @wellbelove© British Telecommunications plc
  • 24. @wellbelove /in/wellbelove @wellbelove© British Telecommunications plc
  • 25. Thank youChristopher Wellbelove, Senior Digital Brand Manager, BT Group@wellbelove