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Benoit Jourde, Business Manager Home & Personal Care, Avery Dennison
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Benoit Jourde, Business Manager Home & Personal Care, Avery Dennison

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AVERY DENNISON CURVE APPEAL TM – DECORATION OF COMPLEX SHAPES IS NOW POSSIBLE WITH A SELF ADHESIVE LABEL ...

AVERY DENNISON CURVE APPEAL TM – DECORATION OF COMPLEX SHAPES IS NOW POSSIBLE WITH A SELF ADHESIVE LABEL
Moving beyond packaging design barriers
Expanding up to 30% more design space whilst creating eye-catching packages
Creating more flexibility by providing the opportunity for late stage differentiation
Taking advantage of the latest printing trends including foils and surface finishes to enhance your brand message

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Benoit Jourde, Business Manager Home & Personal Care, Avery Dennison Benoit Jourde, Business Manager Home & Personal Care, Avery Dennison Presentation Transcript

  • 1 | LPM-E Confidential—For Internal Use OnlyPackaging Solutions InnovationCurve AppealTM> Benoit JourdeMaterials Group EuropeJune 2013
  • 2 | LPM-E Confidential—For Internal Use OnlyAvery Dennison – What We Do> Founded in 1935> $6.5 billion sales in 2011> Global footprint> Creates products and solutions to enhance brands
  • 3 | LPM-E Confidential—For Internal Use OnlyHPC MarketAt shelf,packaging has 4 ways to communicatecolor shape image words
  • 4 | LPM-E Confidential—For Internal Use OnlyInnovation: Avery Dennison Curve Appeal™Expand design boundaries Increase shelf impactBrand owners want to
  • 5 | LPM-E Confidential—For Internal Use OnlyInnovation: Avery Dennison Curve Appeal™Avery Dennison Curve Appeal™combines pressure-sensitive Fasson Curvy™ filmwith a patent-pending application process to deliverGreater label coverageOver a large number of curved container shapes
  • 6 | LPM-E Confidential—For Internal Use OnlyValue propositionAvery Dennison Curve Appeal™Provides packaging designers the freedom to create unique bottleshapes, while taking advantage of the benefits of pressure sensitiveIncreases on-shelf prime label billboard by up to 30%. Enables largerback panels & reduces the need for 2-ply label constructionsCouple the benefits of shrink labeling with the IMPACT of pressuresensitive graphics
  • 7 | LPM-E Confidential—For Internal Use OnlyEngagement supportPrototype capabilitiesDecoration with Fasson Curvy label (clear) within 3-4weeks at container reception (possible for one bottle).If 3D container file is available we can determine labeldie line thanks to our Curvy prediction software.
  • 8 | LPM-E Confidential—For Internal Use OnlyCase study
  • 9 | LPM-E Confidential—For Internal Use OnlyInnovation and Technology CapabilitiesCenters of ExcellenceFilms Adhesives Equipment
  • 10 | LPM-E Confidential—For Internal Use OnlyCenters of ExcellenceFilms Adhesives EquipmentCustomer Support Technology Materials• Field Support• Packaging Engineering• Mechanical Design• Project Management• Dispensing• Process Development• Mechanical & ThermalModeling• Controls Architecture &Support• Printing & Converting• Material/MachineInterfaceEquipment Center of Excellence – Innovation Capabilities
  • 11 | LPM-E Confidential—For Internal Use OnlyFull body tube labellingToday TomorrowMarket launchQ4 2013
  • 12 | LPM-E Confidential—For Internal Use Only
  • 13 | LPM-E Confidential—For Internal Use Only© 2011 Avery Dennison Corporation. All rights reserved. Avery Dennison and all other Avery brands, product names and codes are trade marks of Avery Dennison Corporation. Allother brands and product names are trademarks of their respective owners. Fortune 500 is a trademark of Time, Inc. Personal a nd company names and other information onsamples depicted are fictitious. Any resemblance to actual names and addresses is purely coincidental .