Goodbye washing- product launch

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Goodbye washing- product launch

  1. 1. CONTENTS •INTRODUCTION •COMPANY PROFILE •VISION & MISSION •PRODUCT INTRODUCTION •MARKETING PLAN •CONCLUSION •FINANCIAL PLAN
  2. 2. INTRODUCTION : • GOODBYE “ IS A BIODEGRADABLEIS A BIODEGRADABLE CHEMICAL WHICH HELPS IN DISSOLVINGCHEMICAL WHICH HELPS IN DISSOLVING THE GARBAGE / WASTE WHICH ISTHE GARBAGE / WASTE WHICH IS DIFFICULT TO RECYCLE.DIFFICULT TO RECYCLE. • IT IS ANIT IS AN ECO-FRIENDLYECO-FRIENDLY PRODUCTPRODUCT
  3. 3. COMPANY’S PROFILE • COMPANY NAME : GOODBYE PRIVATE LIMITED • LOCATION: BANGALORE • TYPE OF COMPANY: PRIVATE • EMAIL ID: GOODBYE@GMAIL.COM • STATE: KARNATAKA • COUNTRY: INDIA • ZIP CODE: 5600043
  4. 4. CORE VALUES : • “GOODBYE” COMPANY IS PROUD TO FOLLOW THESE SET OF CORE BUSINESS VALUES WHICH WILL HELP IN THE SMOOTH RUNNING OF THE OPERATIONS IN OUR COMPANY. • Accountability- Responsibility of our actions that influence the lives of our customers and fellow workers • Balance- Maintaining Healthy life and work balance for workers • Commitment-Commitment to roll great product, service and other initiatives that impact lives both within and outside the organization. • Community- A sense of responsibility and contribution to society that define our existence
  5. 5. • Efficiency- Being efficient and effective in our approach to give best solution each time. • Empowerment- Empowering the employees to take initiative and give the best. • Innovation- To come out with new creative ideas that have the potential to change the world. • Quality-Giving the best and unmatched results for all round satisfaction. • Safety- Ensuring the safety of people and making sure to give them trouble free experience • Service Excellence- Giving the best and world class service and achieving excellence each passing day.
  6. 6. MARKETING ANALYSIS • “GOODBYE” helps in keeping the environment clean as it helps in dissolving waste which is not degradable. • The product does not require recycling as the liquid evaporates. • The product does not leave behind stains on surfaces.
  7. 7. MARKETING STRATEGY :• Our company would be adopting the “penetration strategy” as we are aiming at earning optimum profits and once we attain a lot of customers we would gradually increase the price of our products. • The profits earned from our sales will be invested for the research and development of new products so that we can offer the consumers with a choice of more products.
  8. 8. OBJECTIVES : • Sales by the year ending 2011 would reach approx. to 3.5 crores. • Providing customers more variety of products to choose from in the coming years • Help in reducing the threat of global warming to an extent
  9. 9. VISION OF THE COMPANY : • The vision of the company is to satisfy the needs of the consumers , provide employment opportunities and work towards the welfare of the society in the short run. In the long run we would like to expand our company globally and help in preserving our environment. •
  10. 10. 4 P’s of MARKETING : • The 4 P’s of marketing are: • 1.PRODUCT • 2.PRICE • 3.PLACE • 4.PROMOTION
  11. 11. • Product : “GOODBYE “ is a portable,convenient,useful and harmless product . It is recyclable and helps in keeping the environment clean. Our company aims at reducing the toxic wastes which are deposited in rivers and lakes by the industries hence all the wastes are collected from the industries and it is utilized in the production of our product. • PRICE: The manufacturing cost of the product amounts to Rs.39.75 which is considered as Rs.40
  12. 12. • PLACE: The total of 1000 sq ft is the area covered for the industry. The building will be single storied with the facility of improving. It consists of the reception desk,production department and marketing department. Our warehousing unit is in Bangalore. • PROMOTION: As our company has come up with a unique product which has no competition in the market we would like to minimize our costs on advertisements as we would like to avoid competition till our company becomes stable and can withstand competition.
  13. 13. SWOT ANALYSIS : Strength : • Unique product • First company in India • No competition • Monopoly • High quality products at low price Weaknesses : • New in the industry • Limited budget to develop • Yet to earn customer trust
  14. 14. Opportunities : • Spread awareness • Large target Market • Rural Development • Corporate social responsibility • Employment opportunities provided Threats : • Lack of experience • Unaware of the fluctuations in the market • Government taxes and policies • Bargaining power of the customers
  15. 15. SOURES OF CAPITAL PARTNER IN THE FIRM AMOUNT IN CRORES KEZHIA 3 BURHAN 2 PRIYA 2 SURESH 1 LOAN 2 TOTAL 10
  16. 16. FINANCIAL BREAK UP OF CAPITAL PARTICULARS AMTS IN LAKHAS Licensing 80 Land 200 Building 150 Interiors 40 Furniture’s 55 Computers 70 Production unit 35 Generator 15 Transports expenses 70 Promotional expenses 05 Miscellaneous expenses 20 Reserves 20 TOTAL 820
  17. 17. HUMAN RESOURES   *The product is considered as eco-friendly, as this product is produced for decomposing bio-degradable materials. *We are focusing on government and other institution which deal in decomposing the product that effects the Environment. *TOP management consist of four members namely kezhia, burhan, priya, suresh. In which kezhia and burhan is active partner who takes care of all the business activities. Burhan takes care of HR process and kezhia takes care of training process. *Selection of employees are segregated into three types 1)Skilled employee (experienced scientist and technical employee) 2)Unskilled employee ( non experienced employee) 3)Semi skilled employee ( some experience)
  18. 18. SALARY AND WAGES  STRUCTURE   Salaries for employees : *For skilled scientist it is fixed to 60000 per month, and it will increased as per terms and conditions of the firm. *And for other types of employees it will between 10000 – 40000 per month. *Certain amount of commission will be paid to middleman, who helps to enter in to the contract with other company. This will not be more then 15 % of the total contract. *Salaries of the partners are 50000 plus 25000 for active partners.
  19. 19. EMPLOYEE’S BENEFITS   Employee’s benefits depending on the experience and knowledge 1)Benefit of future carrier 2)Training and development 3)Pension 4)Credit worthiness 5)Loan facilities 6)Insurance like key man insurance 7)Some portion of the profit is given to efficient employee.
  20. 20. TRAINING METHODS Training is given to unskilled employees. It is on the job as well as off job training, which will be decided after understanding the nature of the employee. Semi-skilled employees are made to work with skilled employees for fixed period. So that the employee can become expert in that field. And employees are updated with various training activities as per the changing environment

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