Kent

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Kent

  1. 1. KentWe are a 21st century healthcare products company with a vision for making the world a healthy and ahappy family. Our mission is to produce innovative healthcare products that purify the water we drink, thefood we eat and the air we breathe, thus help people live healthier. For us, bringing healthcare productsto you is more than just a business, it is a passion. In fact, the most prominent purpose of our existence.Pioneer in bringing revolutionary Reverse Osmosis (RO) technology to India, KENT started its operationsfrom Noida, India in 1999. Despite a humble beginning, today KENT is a strong organization with officesspread across India. Most importantly, today KENT has lakhs of satisfied customers to its creditworldwide.Kents VisionMaking the world a healthy & happy family and to be the leader in producing innovativehealthcare products that purify the water we drink, the food we eat and the air we breath.Kents MissionTo become a high-performance organization by achieving its target of becoming market leader in
  2. 2. this trade by delivering exceptional values through superior execution of innovative marketingand providing excellent service support to the clients.At Kent we ValuePeopleWe believe in providing all of our employees the opportunity to grow and to achieve their goals. We alsobelieve that it is important for our employees to appropriately balance their work and personalcommitments.HonestyWe work to build relationships based on trust. We excel in an environment of openness and trust. We areopen in sharing our ideas and encouraging the ideas of others. We build trust amongst ourselves byinteracting with one another openly and directly that provides faith and belief in each other.CustomersWe believe in always giving customers what they expect. Whenever possible, we try to deliver servicethat they only dream about.TeamworkWe are team players and team builders. We believe that through the power of teamwork we can achieveexceptional results. We encourage and expect all employees to participate in teams as a fundamentalcondition of how we get our work done.The essence of Eureka Forbes since its inception in 1982 can be summarised in asingle word - ‘Relationships.’.Relationships have made us reach out to customers in their homes, transforming the way they purifytheir drinking water and the air they breathe, clean their homes and secure their families so that theylead happier, healthier lives. We have already welcomed over eight million happy families into ourfamily which has also encouraged us to provide opportunities for our people to realise their potentialand dreams.Born as a joint venture between the Forbes Group and Electrolux of Sweden, today we are US$ 302million multi-product, multi-channel organisation, part of the Shapoorji Pallonji Group and with aglobal footprint. Today, we rank amongst Indias Most Admired Consumer Durable Companies andamongst the Best Employers in Asia and India. A case study at the prestigious Harvard BusinessSchool and one of the Most Admired Knowledge Enterprises in Asia and India, we have even beenfeatured in the respected Forbes Asia Magazine.Pioneers & leaders in water and air purification systems, vacuum cleaners and security systems, weintroduced direct selling in India. We are now one of the largest direct selling companies in the world,cited as a classic direct sales reference by marketing „guru‟, Philip Kotler, in his famous textbook„Marketing Management‟. With total employee strength exceeding 10,000 including an 8000 strongdirect sales force, we have operations across 550 plus cities/towns in India.We have since added channels to enhance our reach and respond effectively to the expectations of ourcustomers. Our consumer channel has over 15,000 dealers across 1800 + cities and towns in India tobring a better quality of life to customers who seek the means to safer, healthier lives. Our
  3. 3. institutional channel strives to create safer, healthier work environments and enhance productivity andefficiency. We have a water projects division solely to provide large institutional and industrialcustomers with packaged as well as customized total water and waste water treatment solutions. Ourrailways division is partnering the Indian Ministry of Railways in its „Clean Train Station‟ project - amajor initiative for improving train cleanliness through outsourcing and the very best agencies in thisfield - developing a pilot module to be subsequently replicated in other identified stations.To provide health and hygiene solutions to industrial and institutional customers, Eureka Forbes hasformed two companies, Forbes Facility Services Ltd. and Forbes Concept Hospitality Ltd. which offerhousekeeping, maintenance and food service solutions. Customers have benefited from increasedproductivity, higher morale, lesser absenteeism and better customization at their sites. Our latestaddition has been a rural channel which is striving to bring safe, affordable drinking water to people atthe bottom-of-the-pyramid as well as solution-based community water systems (customized),generating non-agrarian employment and creating rural entrepreneurs.One of the widest service networks in the country backs up our products. Over 5800 company trainedtechnicians operating from over 1,100 service centres bring service to the doorstep, making 25,000kitchen visits daily. It is estimated that 80% of our customers have a service centre within a 5 km.radius of their machines. These are supported by call centres, customer care representatives & mobileservice vans. Caring for the needs of the customer has led us to a better understanding of the marketand made us a true leader in customer care and we have been recognised for our exceptionalresponsiveness.Our flagship water purification brand, Aquaguard, is virtually synonymous with pure, safe drinkingwater and continues to be the undisputed leader in the category. Trusted by over 40 million people, itis one of the largest selling water purifiers in the world. Numerous Indian and international accoladeshave been conferred on it - Superbrand, Best Complete Water Solution Provider (UNESCO-WaterDigest), Platinum Brand in Asia (Reader‟s Digest) plus an endorsement by the Indian MedicalAssociation. A one stop shop for water purification an expansive range of technologies and solutionsthat address every type of water quality and purification conditions, it continues to spearhead theevolution of the category. Indeed, as market leaders, we don‟t just focus on the top end of the marketbut have made water purifiers available for everyone.Our AquaSure range of water purifiers provides safe drinking water to homes even without electricityand running water. To cater to the needs of homes and offices and at different price points, we havewater purifiers under the Forbes brand available on the retail shelf too.Euroclean vacuum cleaners, with over 3.5 million satisfied customers, is the undisputed leader in thecategory, having sold more than all the other brands combined. Its product range spans a wide rangeof technologies and solutions. Numerous Indian and international accolades have been conferred on it- Superbrand, Mera Brand - plus an endorsement from the Asthma and Allergy Resource Centre. Itcontinues to expand and develop the category through the introduction of new technology products inline with the evolving needs of customers and their changing lifestyle. As the leader, we have broughtproducts to retail shelves for customers who seek the means to a clean home there. And we havemoved beyond the home with commercial and industrial products.
  4. 4. We were the first to introduce the state-of-the-art Euroair Air Purifiers that ensures pollution freehomes and today, we also market domestic electronic security systems under the brand „Eurovigil‟.The company has a strong R&D and manufacturing base including a network of water labs across thecountry named Aquachek. Aquamall, a wholly owned subsidiary of EFL, has the distinction of havingIndia‟s first „green‟ water purifier plant. (with LEED India Gold certification), at Dehradun, which is thejewel in our network of factories. It can manufacture a million water purifiers of various specificationsannually (it has the largest UV water purifier production capacity in the world), harness solar energyand harvest rainwater.In order to tap global opportunities, Eureka Forbes has tied up with another giant in the world of directsales - Lux International, Switzerland - in a joint venture, Forbes Lux, which now has a footprintacross several countries in Asia, Europe, Middle East and South America.For years together Eureka Forbes has become a name synonymous with selling but we pride ourselvesin going beyond selling. It is our firm belief that unpolluted water & air is the birthright of every Indianand with this vision we set up the Eureka Forbes Institute of Environment (EFIE). The institutepromotes awareness about conservation & management of natural water & air resources. Ourendeavours include Pollution Watch (a tie-up with a prominent national television channel to telecastair and water pollution levels in key cities monitored by the Institute), Euro Enviro Quiz (India‟s onlyenvironment-centric quiz for school children in association with over 450 schools across India), EuroAmbassadors (enthusing school children to enkindle the environmental spark in their homes andneighbourhoods) and Rainwater Harvesting (enlightening people on how to harness this preciouswater source in tandem with local bodies, co-operative societies and governmental institutionsresulting in over 600 million litres of rainwater being saved till date). „Project Jal Amrut‟ hasaugmented the water resources in drought prone areas through rainwater harvesting with the firstprojects being in Rural Maharashtra. The Euro School of Environment was set-up to formalize theeducation movement and give it a fillip. It began with a course on becoming eco-friendly citizens andhas since enhanced its curriculum.Our continuous endeavour to create a sustainable environment led us to introduce renewable energytechnologies as viable options to communities, providing sustainable energy to meet their energyneeds. This is because around 95,000 villages in India don‟t have electricity and 18,000 of themunlikely to ever have access to the national grid due to their remote locations. Eurodiya harnessessolar energy to light the home and is an alternative to kerosene and electricity, saving fossil fuels. Dueto its proximity to the equator, India receives an annual average of 4-7KWh per day for every squaremetre. This means that certain parts of the country receive more sunlight than what they can use in ayear, making it an abundant source of power. However, the challenge was to make the technologyrelevant for locations where the exposure to sunlight is limited and the electricity is a far cry. It alsohad to be inexpensive and within the reach of the common man. Eurodiya‟s novel technology andmodel design allow storing solar energy for a longer duration thus making it the value for money. Ourefforts got a fillip when India‟s first solar bulbs with the in-built solar panels were launched.Our goal of providing safe drinking water to each and every individual was credited extra miles withthe introduction of solar technology for running the water dispensing units. We will continue to work inthe field of renewable energy and other such green technologies. We look forward to working withNGOs, CSRs and other business partners in this endeavour.
  5. 5. Our most recent initiative in rural India has been striving to bring safe, affordable drinking water topeople at the bottom-of-the-pyramid and solution-based customised community water systems,generating non-agrarian employment and creating rural entrepreneurs. Involvement of the communityhas been the key and all our projects have been designed to empower communities with local watercommittees overseeing construction and maintenance of the projects, thereby ensuring theirsustainability over the long term. Every project has a health education component as people in theproject areas lack a good understanding of sanitary practices. Appropriate technology solutions havehelped tackle some dreaded water related diseases ignored for generations. There are more than 70reverse osmosis and 40 ultra violet water treatment plants in 35 rural and four urban communities. Apartnership with world Vision relies on providing water filter units during emergencies with over10,680 units being distributed to flood affected areas in over six states. A manually-operated filtrationunit for emergency use has been developed. Owned and run by women self-help groups, theygenerate revenue by charging for potable water provided to the community.The company has been a friend to society including providing safe drinking water to the earthquakeand cyclone victims as well as setting up parks for senior citizens where they can relax and recreate.Indeed, relationships spur us to dream of a happy, healthy pollution free world that is built on trustand lasting relationships with our customers. We believe that our bonds will help us grow faster andcare for many more families, building relationships that last a lifetime. A true friend for life.Order by Fax Electronic 3,983.00Ask a QuestionPrinter FriendlyPDF Brochure Hard Copy 3,983.00Share on linkedinShare on diggShare on stumbleuponShare on favoritesMore Sharing ServicesMoreWater Treatment Equipment and Supplies - GlobalStrategic Business ReportGlobal Industry Analysts, Inc, Sep 2010, Pages: 787 Description Table of Contents Companies Mentioned
  6. 6. Enquire before Send to a Buying FriendThis report analyzes the worldwide markets for Water Treatment Equipment and Supplies inUS$ Million by the following end-use segments: Industrial, Municipal, Residential, andCommercial. The report provides separate comprehensive analytics for the US, Canada,Japan, Europe, Asia-Pacific, Latin America, and Middle East. Annual estimates and forecastsare provided for each region for the period 2007 through 2015. Also, a six-year historicanalysis is provided for these markets. The report profiles 166 companies including manykey and niche players such as Asahi Kasei Corporation, Aqua America Inc., BRITA, BWT AG,Calgon Carbon Corp., Culligan International, 3M Purification, Inc., ITT Corporation, Aquious– PCI Water, WEDECO AG, Dow Chemical Company, Dow Water Solutions, GE Water &Process Technologies, Groupe Novasep, H2O Innovation, Inc., Hitachi Plant TechnologiesLtd., Koch Membrane Systems, Kurita Water Industries, Millipore Corp., Mitsubishi RayonCo., Ltd., Nitto Denko Corp., Hydranautics, Norit NV, Norit Americas, Inc., Ozocan Corp.,Ozonia International, Pall Corporation, Pentair Inc., Prominent Dosiertechnik GMBH,Siemens Water Technologies, Suez Environnement, Infilco Degremont, DegremontTechnologies, Toray Industries, Toray Membrane USA Inc., Trojan Technologies, TriSepCorp, and Veolia Water. Market data and analytics are derived from primary and secondaryresearch. Company profiles are mostly extracted from URL research and reported selectonline sources.Please note: Reports are sold as single-site single-user licenses. The delivery time for hardcopies is between 3-5 business days, as each hard copy is custom printed for theorganization ordering it. Electronic versions require 24-48 hours as each copy is customizedto the client with digital controls and custom watermarks.For information on site licence pricing please click on Enquire before buyingOrder by Fax Hard Copy 1,896.00Ask a QuestionPrinter FriendlyPDF Brochure CD ROM 1,580.00 Electronic (PDF) 1,106.00 Site License 1,580.00 Enterprisewide 2,370.00
  7. 7. Share on linkedinShare on diggShare on stumbleuponShare on favoritesMore Sharing ServicesMoreIndia Water Purifier Consumer Survey Analysis 2011TechSci Research, Sep 2011, Pages: 20 Description Table of Contents Companies Mentioned Enquire before Send to a Buying FriendThe importance of consumer survey can be best found by listening to results. Regardless of the typeof business one is in, getting input from the customers is critical to everyones success. It doesntmatter how long or how successful one as an individual may be; they will never cease to better theirbusiness without learning from their customers. This is one of the first steps to successfulimprovement of customer service.It is reported that groundwater in one-third of Indias 600 districts is not fit for drinking as theconcentration of fluoride, iron, salinity and arsenic exceeds the tolerance levels. With increasingnumber of people becoming conscious of the risks of drinking contaminated water, the demand forwater purifiers is rising rapidly. In the past few years, Indian water purifier industry has witnessed anexponential growth of more than 22% CAGR.TechSci Research conducted a survey across 10 major cities in India with 500 users of water purifierto understand the consumer behaviour patterns. The cities covered in survey were, Delhi, Mumbai,Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Chandigarh, Pune and Bhopal. The Indianmarket has tremendous potential which is more evident from the fact that global majors such asPhilips and Hindustan Lever have stepped in and are looking to increase their share of the market. Thethree principal players today are Eureka Forbes, KENT RO and HUL. In the years to come, we arelikely to see others entering the fray. “India Water Purifier Consumer Survey Analysis 2011” discussesthe changing consumer behaviour in the Indian water purifier industry:“India Water Purifier Consumer Survey Analysis, 2011” gives a detailed and unbiased unprejudiced
  8. 8. overview on the consumer behaviour towards different water purifier available in India. This reporthelp readers to identify the on-going trends in the industry and expected anticipated growth in thecoming years or future, as a consequence of depending upon changing industry dynamics in thecoming years. The report will help industry consultants, water purifier companies and otherstakeholders to align their market-centric strategies according to on-going and expected future trendsin future.Order by Fax Hard Copy 1,896.00Ask a QuestionPrinter FriendlyPDF Brochure CD ROM 1,580.00 Electronic (PDF) 1,106.00 Site License 1,580.00 Enterprisewide 2,370.00Share on linkedinShare on diggShare on stumbleuponShare on favoritesMore Sharing ServicesMoreIndia Water Purifier Market Forecast & Opportunities - 2011-2016TechSci Research, Sep 2011, Pages: 85 Description Table of Contents Companies Mentioned Enquire before Send to a Buying FriendGlobally more than one billion people lack access to safe drinking water nearly all of them in the
  9. 9. developing countries, including India. Nearly a third of the worlds population worldwide live in water-stressed areas. This figure is expected to rise to two-third of the population by 2025. In India, overone lakh people die of water borne diseases annually. It is reported that groundwater in one-third ofIndias 600 districts is not fit for drinking as the concentration of fluoride, iron, salinity and arsenicexceeds the tolerance levels. With increasing number of people becoming conscious of the risks ofdrinking contaminated water, the demand for water purifiers is rising rapidly. In the past few years,Indian water purifier industry has witnessed an exponential growth of more than 22% CAGR.According to TechSci Research, the water purifier industry sales grew dramatically during FY10 ascompared to previous fiscals due to improving demand and expanding production capacity. In 2011,the organised water purifier market stood at INR1,500 Crore. Given the increasing awareness, andlargely untapped market potential, the sector is expected to grow at a CAGR of more than 20 percenttill 2016. RO water purifier is the largest segment accounting for 42 percent of the market in 2011,while offline water purifiers contributed for about 20 percent of the market. However, by 2016, offlinewater purifier segment is expected to grow at a very rapid pace and increase its share to about 38percent of the total market and is a key focus area for water purifier manufacturers, due to the largetarget customer base it offers, is expected to continue its rapid growth.TechSci Research conducted a survey across 10 major cities in India with 500 users of water purifierto understand the market size, growth drivers, issues and buying behaviour patterns, etc. The citiescovered in survey were, Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad,Chandigarh, Pune and Bhopal. The Indian market has tremendous potential which is more evidentfrom the fact that global majors such as Philips and Hindustan Lever have stepped in and are lookingto increase their share of the market. The three principal players today are Eureka Forbes, KENT ROand HUL. In the years to come, we are likely to see others entering the fray.“India Water Purifier Market Forecast & Opportunities, 2011-2016” discusses the followingopportunities in the Indian water purifier industry:- Market Size & Growth Segment Wise- Water Purifier Industry Production by Segment- Industry Sales- Drivers & Challenges- Consumer Survey Analysis- On-going Market Trends- Competitive Landscape“India Water Purifier Market Forecast & Opportunities, 2011-2016” gives a detailed and unbiasedunprejudiced overview on the Water Purifier market in India. This report help readers to identify theon-going trends in the industry and expected anticipated growth in the coming years or future, as aconsequence of depending upon changing industry dynamics in the coming years. The report will helpindustry consultants, water purifier companies and other stakeholders to align their market-centricstrategies according to on-going and expected future trends in future. Eureka Forbes- Kent- Ion Exchange- Usha-Brita- Hindustan Unilever- Alfaa
  10. 10. - Tata Chemicals- Phillips- Whirlpool- Luminous1. Executive Summary2. Global Water Purifier Market Outlook3. India Residential Water Purifier Market Outlooka. Market Size & Forecasti. By Valueii. By Regioniii. By Segmentb. Market Sharei. By Companyii. By Segment4. Organised Sector Vs. Unorganised Sector5. India Water Purifier Production6. Water Purifier Certifications7. India Consumer Survey Analysis8. RO Water Purifiers Marketa. Market Size & Forecastb. Market Sharei. By Companyii. Organised Vs. Unorganisedc. Market Driversd. Market Restraints9. UV Water Purifiers Marketa. Market Size & Forecastb. Market Sharei. By Companyii. Organised Vs. Unorganisedc. Market Driversd. Market Restraints
  11. 11. 10. Offline Water Purifiers Market (Zero Energy)a. Market Size & Forecastb. Market Sharei. By Companyii. Organised Vs. Unorganisedc. Market Driversd. Market Restraints11. Industry Trendsa. Increasing Investmentsb. Membrane Filters Marketc. Distilled Water Plants Marketd. Electric Water Purifiers Market Vs. Non-Electric Water Purifiers Markete. Point-of-Entry Water Purifiers Marketf. Water Filter Pitchers Market12. Competitive Landscapea. Eureka Forbesb. Kentc. Ion Exchanged. Usha-Britae. Hindustan Unileverf. Alfaag. Tata Chemicalsh. Phillipsi. Whirlpoolj. Luminous13. Key Takeaways14. DisclaimerList of Figures1. Figure 1: India Water Purifier Market Size, 2010-2016 (Rs. Crores)2. Figure 2: India Water Purifier Penetration Level 2010 – Urban Vs. Rural (%)3. Figure 3: India Water Purifier Market Size, By Segment, 2011 (Rs. Crores)4. Figure 4: India Water Purifier Segment Wise Growth Comparison (Rs. Crores)5. Figure 5: India Water Purifier Market Share, By Company, 2011 (%)6. Figure 6: India Water Purifier Market Share, By Company, 2011 (%)7. Figure 7: India Water Purifier Market Organised vs. Unorganised, 2011 (%)8. Figure 8: India Water Purifier Production, 2011-2016 (Millions)
  12. 12. 9. Figure 9: RO Water Purifier Market Size, 2011-2016 (Rs. Crores)10. Figure 10: RO Water Purifier Market Share, By Company, 2011 (%)11. Figure 11: RO Water Purifier Market Share, Organised Vs. Unorganised – 2011(%)12. Figure 12: UV Water Purifier Market Size, 2011-2016 (Rs. Crores)13. Figure 13: UV Water Purifier Market Share, By Company, 2011 (%)14. Figure 14: UV Water Purifier Market Share, Organised Vs. Unorganised – 2011(%)15. Figure 15: Offline Water Purifier Market Size, 2011-2016 (Rs. Crores)16. Figure 16: Offline Water Purifier Market Share, By Company, 2011 (%)17. Figure 17: Offline Water Purifier Market Share, Organised Vs. Unorganised –2011 (%)18. Figure 18: India Desalination Plants Capacity, 2008-2015 (Cubic m/day)19. Figure 19: India Desalination Plants State Wise, 2008-2009 (%)20. Figure 20: India Electric Vs. Non-Electric Water Purifiers Growth Comparison(Rs. Crores)Consumer Survey Questions1. Figure A: Do you think that the drinking water supply by Municipal Corporation /Government is 100% disinfected?2. Figure B: From where do you get your drinking water?3. Figure C: Below mentioned is a list of water purifier companies. Please let usknow which ones are you aware of:4. Figure D: How would you rate the following attributes in accordance with theirimportance while making a buying decision?5. Figure E: How would you rate the following companies in terms of waterpurifiers quality of filtering water?6. Figure F: How would you rate the following companies in terms of water purifiersdesign?7. Figure G: How would you rate the following companies in terms of after salesservice?8. Figure H: Please rate the below mentioned motivational factors behind buyingwater purifier?9. Figure I: Which ones would you say is more secure and safe drinking water?10. Figure J: From where do you buy your water purifier?11. Figure K: What is an optimum price that you would be willing to shell out foryour next water purifier purchase?12. Figure L: What is your household monthly income?13. Figure M: Who makes the household buying decision in your family?14. Figure N: On an average how much does your household spend on drinkingwater in a month?
  13. 13. List of TablesTable 1: Eureka Forbes Products Range, Pricing & FeaturesTable 2: KENT RO Product Range, Pricing & FeaturesTable 3: Ion Exchange (Zero B) Product Range, Pricing & FeaturesTable 4: Usha-Brita Product Range, Pricing & FeaturesTable 5: Hindustan Unilever Water Purifier Product Range, Pricing & FeaturesTable 6: Alfaa UV Water Purifier Product Range, Pricing & FeaturesTable 7: Tata Chemicals Water Purifier Product Range, Pricing & FeaturesTable 8: Philips Product Range, Pricing & FeaturesTable 9: Whirlpool Product Range, Pricing & FeaturesTable 10: Luminous Product Range, Pricing & Featuressk a Question Hard Copy 1,580.00Printer FriendlyPDF Brochure CD ROM 1,422.00 Electronic (PDF) 1,106.00 Enterprisewide 2,370.00Share on linkedinShare on diggShare on stumbleuponShare on favoritesMore SharingServicesMoreIndia Water Desalination Plants Market Forecast &Opportunities, 2017TechSci Research, Feb 2012, Pages: 77 Description Table of Contents Summary Companies Mentioned Enquire before Send to a Buying Friend
  14. 14. In 2011, global water desalination market reached US$ 14.31 Billion. Increasing demand fordesalinated water in emerging economies has driven the growth in last couple of yearswhere India is no exception. Increasing population, industrialization and demand for freshwater has been driving India desalination market, which is all set to grow further at CAGR ofaround 22% for next five years. Indian desalination market is growing at a much fasterpace than anticipated initially. It is being estimated that India would act as a growth enginefor Global water desalination industry in coming years.According to “India Water Desalination Plants Market Forecast & Opportunities, 2017” Indiawater desalination market will witness phenomenal growth in next five years as market sizehas doubled in last three years. Some of the drivers for growing desalination industry inIndia are enormous industrial and economic growth. The outlook for the water desalinationmarket in India seems very promising as the water scarcity is increasing. Governmentsupport has driven the industry and expected to continue as India has 33% scarcity of freshwater than currently available.“India Water Desalination Plants Market Forecast & Opportunities, 2017” discusses thefollowing aspects related to water desalination market in India:- Global and Indian water desalination Market size & forecast.- Global and Indian water desalination Market share.- List of desalination plants in India by technology, capacity and current Status.- Desalination market drivers and challenges.- Market trends & developments.- Competitive landscape of key players.- Strategic Recommendations.Why you should buy this report- To gain an in-depth understanding of water desalination market dynamics in India.- To obtain research based business decision and add weight to presentations andmarketing materials.- To gain competitive knowledge of leading players.- The forecasts to assess how the market is predicted to develop by 2017?- To keep informed about the recent and upcoming water desalination players in IndiaReport MethodologyThe information contained in this report is based upon both primary and secondary sources.Primary research included interviews with stakeholders of the industry. Secondary researchincluded an exhaustive search of relevant publications like newspapers, websites, andproprietary databases.Press release
  15. 15. India Water Desalination Market Set to Growth at 22% CAGR: TechSci ResearchIncreasing governmental support, industrialization and demand for fresh water to driveIndia water desalination industry in coming years.Globally 97.5% water is considered salty and remaining 2.5% is fresh water. It is estimatedthat currently 1.1 Billion people do not have access to safe drinking water and more thantwice that number without adequate sanitation. In India alone, more than 200 Million peopledo not have access to safe drinking water. The only solution to meet this growing freshwater demand is through Desalination. Desalination is the process by which salt and otherminerals are removed from saltwater and brackish water in order to produce fresh watersuitable for human consumption, as well as water for irrigation and industrial purposes.Water Desalination market in India has witnessed phenomenal growth in last three years.Seawater desalination is established to be a part of meeting a real water need in the mostcost effective manner.According to recently published report by TechSci Research “Indian Water DesalinationPlants Market Forecast & Opportunities, 2017” India water desalination market is all set togrowth at CAGR of 22% for next five years. India currently has 182 desalination plantsoperating in different parts of the country and it is anticipated to be over 500 by 2017. Themembrane based technologies are considered 23% cheaper for generating desalinatedwater when compared with thermal based due to which 85% plants in India are membranebased plants. Government support from centre and some states have contributedenormously in growing demand for desalinated water in India.Gujarat was once considered a water scarce state but the initiatives of the Gujaratgovernment under the leadership of its Chief Minister, Mr. Narendra Modi, the state has themaximum desalinated water generation capacity in the country. Similar, governmentalsupport in Tamil Nadu has enabled the state to be the 2nd highest desalinated watergeneration state in the country, contributing 24% in total desalinated water capacity inIndia.

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