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Shaping the Market Offerings (Group)

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Products and Services Mila Roselle Vida Sunshine Villanueva Kenneth O. Sychingping Ateneo Graduate School of Business Shaping the Market Offerings ph.linkedin.com/in/rosellevida/ ph.linkedin.com/in/ken5jk/ ph.linkedin.com/in/sunshinevillanueva/
Shaping the Market Offerings Outline: Products are… 1. Anything offered to a market (definition) 2. Diverse (differentiation) 3. Grouped together (product mix) 4. Also services (services) 5. Changing (service quality)
Shaping the Market Offerings Outline: Products are… 1. Anything offered to a market (definition) 2. Diverse (differentiation) 3. Grouped together (product mix) 4. Also services (services) 5. Changing (service quality)
They satisfy wants and needs! They can be: Tangible Durable Consumer Intangible Non-Durable Industrial Shaping the Market Offerings Concept 1: Products are anything offered to a market
Customer Value can be the: 1. Core benefit 2. Basic Product 3. Expected Product 4. Augmented Product 5. Potential Product Shaping the Market Offerings Concept 1: A product has different levels of values
Shaping the Market Offerings Outline: Products are… 1. Anything offered to a market (definition) 2. Diverse (differentiation) 3. Grouped together (product mix) 4. Also services (services) 5. Changing (service quality)
1. Form (appearance) 2. Features (additional benefits) 3. Customization (customer requirements) Shaping the Market Offerings Concept 2: Make your products standout!
4. Performance Quality (operation function) 5. Conformance Quality (production consistency) 6. Durability (operating life) Shaping the Market Offerings Concept 2: Make your products standout!
7. Reliability (chance to malfunction) 8. Repairability (ease of fixing) 9. Style (look and feel) Shaping the Market Offerings Concept 2: Make your products standout!
1. Ordering Ease 2. Delivery 3. Installation Shaping the Market Offerings Concept 2: Make your services exceptional!
4. Customer Training 5. Customer Consulting 6. Maintenance and Repair Shaping the Market Offerings Concept 2: Make your services exceptional!
Shaping the Market Offerings Outline: Products are… 1. Anything offered to a market (definition) 2. Diverse (differentiation) 3. Grouped together (product mix) 4. Also services (services) 5. Changing (service quality)
Product Hierarchy: 1. Need (basic need) 2. Family (all products that satisfy the need) 3. Class (category of products) Shaping the Market Offerings Concept 3: Product classification system
Product Hierarchy: 4. Line (similar function and channel) 5. Type (form of the product) 6. Item (actual item) Shaping the Market Offerings Concept 3: Product classification system
Product mixes are characterized by: Shaping the Market Offerings Concept 3: Find the best mix for your products! Soap Shampoo Deodorant Ice Cream Width (product lines) Length (brands) Depth (variants) Consistency (relatedness of products)
Stretching- upward, downward or both! Shaping the Market Offerings Concept 3: Improve your offerings to be competitive!
Modernization- continuously change your offerings! Shaping the Market Offerings Concept 3: Improve your offerings to be competitive!
Pricing Shaping the Market Offerings Concept 3: Improve your offerings to be competitive! Product Line Pricing Two-Part Pricing Bundling Optional- Feature
Branding Shaping the Market Offerings Concept 3: Improve your offerings to be competitive! Ingredient BrandingCo-Branding
Shaping the Market Offerings Outline: Products are… 1. Anything offered to a market (definition) 2. Diverse (differentiation) 3. Grouped together (product mix) 4. Also services (services) 5. Changing (service quality)
Services- act or performance, intangible, does not result in ownership Characteristics: 1. Intangibility 2. Inseparability 3. Variability 4. Perishability/Storability Shaping the Market Offerings Concept 4: Your service is also your product!
Services and products can be mixed in different ways: Shaping the Market Offerings Concept 4: Service Mix Purely tangible good Tangible good with accompany ing services Hybrid Major service with minor goods/ services Pure service
Shaping the Market Offerings Outline: Products are… 1. Anything offered to a market (definition) 2. Diverse (differentiation) 3. Grouped together (product mix) 4. Also services (services) 5. Changing (service quality)
Customers are now more empowered! They are part of the production process. Employee satisfaction are as important as customer satisfaction. Shaping the Market Offerings Concept 5: The 21st century customer has transformed!
Make yourself stand out through: 1. Customer relationship 2. Marketing excellence 3. Differentiation of service 4. Managing customer expectations 5. Quality of service Shaping the Market Offerings Concept 5: Surpass your competitors!
Summary: Products are… 1. Anything offered to a market (definition) 2. Diverse (differentiation) 3. Grouped together (product mix) 4. Also services (services) 5. Changing (service quality)
Our Conclusion: Market Offerings For a product or service to be successful, even if it’s the same as others, it needs to STAND-OUT and regard the customers as PARTNERS.
Products and Services Mila Roselle Vida Sunshine Villanueva Kenneth O. Sychingping Ateneo Graduate School of Business Shaping the Market Offerings

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Shaping the Market Offerings (Group)

  • 1. Products and Services Mila Roselle Vida Sunshine Villanueva Kenneth O. Sychingping Ateneo Graduate School of Business Shaping the Market Offerings ph.linkedin.com/in/rosellevida/ ph.linkedin.com/in/ken5jk/ ph.linkedin.com/in/sunshinevillanueva/
  • 2. Shaping the Market Offerings Outline: Products are… 1. Anything offered to a market (definition) 2. Diverse (differentiation) 3. Grouped together (product mix) 4. Also services (services) 5. Changing (service quality)
  • 3. Shaping the Market Offerings Outline: Products are… 1. Anything offered to a market (definition) 2. Diverse (differentiation) 3. Grouped together (product mix) 4. Also services (services) 5. Changing (service quality)
  • 4. They satisfy wants and needs! They can be: Tangible Durable Consumer Intangible Non-Durable Industrial Shaping the Market Offerings Concept 1: Products are anything offered to a market
  • 5. Customer Value can be the: 1. Core benefit 2. Basic Product 3. Expected Product 4. Augmented Product 5. Potential Product Shaping the Market Offerings Concept 1: A product has different levels of values
  • 6. Shaping the Market Offerings Outline: Products are… 1. Anything offered to a market (definition) 2. Diverse (differentiation) 3. Grouped together (product mix) 4. Also services (services) 5. Changing (service quality)
  • 7. 1. Form (appearance) 2. Features (additional benefits) 3. Customization (customer requirements) Shaping the Market Offerings Concept 2: Make your products standout!
  • 8. 4. Performance Quality (operation function) 5. Conformance Quality (production consistency) 6. Durability (operating life) Shaping the Market Offerings Concept 2: Make your products standout!
  • 9. 7. Reliability (chance to malfunction) 8. Repairability (ease of fixing) 9. Style (look and feel) Shaping the Market Offerings Concept 2: Make your products standout!
  • 10. 1. Ordering Ease 2. Delivery 3. Installation Shaping the Market Offerings Concept 2: Make your services exceptional!
  • 11. 4. Customer Training 5. Customer Consulting 6. Maintenance and Repair Shaping the Market Offerings Concept 2: Make your services exceptional!
  • 12. Shaping the Market Offerings Outline: Products are… 1. Anything offered to a market (definition) 2. Diverse (differentiation) 3. Grouped together (product mix) 4. Also services (services) 5. Changing (service quality)
  • 13. Product Hierarchy: 1. Need (basic need) 2. Family (all products that satisfy the need) 3. Class (category of products) Shaping the Market Offerings Concept 3: Product classification system
  • 14. Product Hierarchy: 4. Line (similar function and channel) 5. Type (form of the product) 6. Item (actual item) Shaping the Market Offerings Concept 3: Product classification system
  • 15. Product mixes are characterized by: Shaping the Market Offerings Concept 3: Find the best mix for your products! Soap Shampoo Deodorant Ice Cream Width (product lines) Length (brands) Depth (variants) Consistency (relatedness of products)
  • 16. Stretching- upward, downward or both! Shaping the Market Offerings Concept 3: Improve your offerings to be competitive!
  • 17. Modernization- continuously change your offerings! Shaping the Market Offerings Concept 3: Improve your offerings to be competitive!
  • 18. Pricing Shaping the Market Offerings Concept 3: Improve your offerings to be competitive! Product Line Pricing Two-Part Pricing Bundling Optional- Feature
  • 19. Branding Shaping the Market Offerings Concept 3: Improve your offerings to be competitive! Ingredient BrandingCo-Branding
  • 20. Shaping the Market Offerings Outline: Products are… 1. Anything offered to a market (definition) 2. Diverse (differentiation) 3. Grouped together (product mix) 4. Also services (services) 5. Changing (service quality)
  • 21. Services- act or performance, intangible, does not result in ownership Characteristics: 1. Intangibility 2. Inseparability 3. Variability 4. Perishability/Storability Shaping the Market Offerings Concept 4: Your service is also your product!
  • 22. Services and products can be mixed in different ways: Shaping the Market Offerings Concept 4: Service Mix Purely tangible good Tangible good with accompany ing services Hybrid Major service with minor goods/ services Pure service
  • 23. Shaping the Market Offerings Outline: Products are… 1. Anything offered to a market (definition) 2. Diverse (differentiation) 3. Grouped together (product mix) 4. Also services (services) 5. Changing (service quality)
  • 24. Customers are now more empowered! They are part of the production process. Employee satisfaction are as important as customer satisfaction. Shaping the Market Offerings Concept 5: The 21st century customer has transformed!
  • 25. Make yourself stand out through: 1. Customer relationship 2. Marketing excellence 3. Differentiation of service 4. Managing customer expectations 5. Quality of service Shaping the Market Offerings Concept 5: Surpass your competitors!
  • 26. Summary: Products are… 1. Anything offered to a market (definition) 2. Diverse (differentiation) 3. Grouped together (product mix) 4. Also services (services) 5. Changing (service quality)
  • 27. Our Conclusion: Market Offerings For a product or service to be successful, even if it’s the same as others, it needs to STAND-OUT and regard the customers as PARTNERS.
  • 28. Products and Services Mila Roselle Vida Sunshine Villanueva Kenneth O. Sychingping Ateneo Graduate School of Business Shaping the Market Offerings