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Foundation for Building Occupancy The Inquiry Kym E. Guy Consultant  805.490.4076
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The average $$ value of a move in ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assisted Living Resident Profile Information provided by the National Center for Assisted Living  - 2006   ,[object Object],[object Object],[object Object],[object Object],[object Object]
The chart below shows the various ADLs and  percentage of residents needing assistance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Being Truthful and Ethical in What We Promise… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Typical Phone Inquirers’  Opening Statements ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example: “I just want a brochure mailed to me” ,[object Object]
Example: “Can you tell me about assisted living?” ,[object Object]
How will you get them to tour? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What if you are unable to schedule the tour? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Name next steps if unable to confirm the tour ,[object Object],[object Object],[object Object],[object Object],[object Object]
Name some strategies to get  inside the circle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Are there questions you should almost always ask? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facts: Services that will meet their needs ,[object Object],[object Object],[object Object]
Features and Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be Specific ,[object Object],[object Object],[object Object]
What are your Points of Difference ,[object Object],[object Object],[object Object]
Avoid Clichés ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When we are the solution, don’t hesitate to ask for the business ,[object Object]
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Sales is a Numbers Game… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Building Occupancy and Assisted Living Resident Profile

  • 1. Foundation for Building Occupancy The Inquiry Kym E. Guy Consultant 805.490.4076
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Editor's Notes

  1. Busy year or so, been very successful Cheviot Hills 07 27 move ins 08 26 move ins West Hills 07 7 move ins 08 22 move ins
  2. Residents are very well taken care of You all do a good job touring and discussing our community. What happens when you are not available? What happens with the potential inquiry / tour? Can someone else provide the basic information and sell the community?
  3. Income from one resident annually $36000 Food for thought? Move ins from West Hills in 08 26 move ins X $250= $6500 Move ins from Cheviot Hills in 08 22 move ins X $250= $5500
  4. Read through this Assisted Living information at your leisure. Share the information with your staff
  5. Housekeeping 91% Med management 86% - our CNAs are one of Points of Difference
  6. The Value Circle inside outside Family discussion Married personal life Parent's name Frustrations Desires What you do for fun Health Number of children How she's coping Where you live Her needs Name / Address Parent's needs Where you went to school Family problems Fears
  7. What separates you from your competition? What made it memorable? What standards are you setting? What makes people talk about you? Marshall What makes people look forward to doing business with you? What makes people tell others about your business? Would love to see you each take the mystery shop and pick 2 competitors to shop by telephone and shop by tour, complete report and share it with the management team. You will be surprised what you notice when the focus is taken off your community and you compare the competition to what your team does!
  8. What are our points of difference? CNA's - no caregivers - nurses 40 hours are put into the people that actually provide care to residents CH - bed & breakfast atmosphere, quant, quite, up-scale neighborhood
  9. Some simple examples: We have a calendar full of exciting activities. We offer scheduled transportation services. We offer three meals a day with two entree choices. We offer medication management services.
  10. Do you believe in our services? Do you know how we compare to others? What can we do to assist with this? Have you thought about shopping your competition? How about doing a Phone Inquiry to a competitor