Busy year or so, been very successful Cheviot Hills 07 27 move ins 08 26 move ins West Hills 07 7 move ins 08 22 move ins
Residents are very well taken care of You all do a good job touring and discussing our community. What happens when you are not available? What happens with the potential inquiry / tour? Can someone else provide the basic information and sell the community?
Income from one resident annually $36000 Food for thought? Move ins from West Hills in 08 26 move ins X $250= $6500 Move ins from Cheviot Hills in 08 22 move ins X $250= $5500
Read through this Assisted Living information at your leisure. Share the information with your staff
Housekeeping 91% Med management 86% - our CNAs are one of Points of Difference
The Value Circle inside outside Family discussion Married personal life Parent's name Frustrations Desires What you do for fun Health Number of children How she's coping Where you live Her needs Name / Address Parent's needs Where you went to school Family problems Fears
What separates you from your competition? What made it memorable? What standards are you setting? What makes people talk about you? Marshall What makes people look forward to doing business with you? What makes people tell others about your business? Would love to see you each take the mystery shop and pick 2 competitors to shop by telephone and shop by tour, complete report and share it with the management team. You will be surprised what you notice when the focus is taken off your community and you compare the competition to what your team does!
What are our points of difference? CNA's - no caregivers - nurses 40 hours are put into the people that actually provide care to residents CH - bed & breakfast atmosphere, quant, quite, up-scale neighborhood
Some simple examples: We have a calendar full of exciting activities. We offer scheduled transportation services. We offer three meals a day with two entree choices. We offer medication management services.
Do you believe in our services? Do you know how we compare to others? What can we do to assist with this? Have you thought about shopping your competition? How about doing a Phone Inquiry to a competitor