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Sfu smbc nov 19
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Sfu smbc nov 19

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  • Crowd sourcing
  • Transcript

    • 1.
      • 1. Your brand, your blog
      • 2. Blogger outreach
      • 3. Extending your reach
    • 2.
      • 1. Your brand, your blog
    • 3. What is a blog?
    • 4.  
    • 5.  
    • 6.  
    • 7.  
    • 8. Why would/should you blog?
    • 9. To promote yourself Better than a resume
    • 10.  
    • 11. To promote your company Branded content
    • 12.  
    • 13. Consistent brand building The twist? You’re doing so on your audience’s terms .
    • 14. Interruption vs. Interaction
    • 15. People are now marketing themselves like brands. Brands are now marketing themselves like people.
    • 16. Build loyalty among clients, customers and readers i.e. your audience.
    • 17. Strategy Why are you blogging?
    • 18. Audience Who are you blogging for? Who do you want to attract? Who do you want your readers to influence?
    • 19.  
    • 20. Most effective blogs Entertain, engage, inform, inspire, evolve. (True of any medium.)
    • 21. Not about specs and attributes of your product or service
    • 22. It’s about emotion How does your product or service enhance lifestyle?
    • 23.  
    • 24.  
    • 25. your audience Are you spending their free time well?
    • 26. Keep your readers longer Rich, quality content that’s informative, entertaining, but above all valued.
    • 27. 80/20 Balance between editorial and promotional content
    • 28. Three simple tactics Encourage subscriptions Link to earlier posts End each post with a strong call to action
    • 29.  
    • 30. When should you post? Consistency > Frequency Consider the time zones and leisure time of your audience
    • 31.  
    • 32. Timely vs. Timeless
    • 33.  
    • 34.
      • 2. Blogger Outreach
    • 35. Influence is changing
    • 36. PR is changing You no longer have to rely on traditional media to get your message out.
    • 37.  
    • 38.  
    • 39. Readers as evangelists These days everyone has an audience. If you do things right, your audience will promote your brand for you.
    • 40. Put the social in social media Get readers involved. Encourage, monitor and respond to comments
    • 41.  
    • 42.
      • This takes time because relationships take time.
      Keep in mind
    • 43.
      • 3. Extending your reach
    • 44. Explore Meet your audience where they are
    • 45.  
    • 46. Tumblr
    • 47.  
    • 48.  
    • 49. Google +
    • 50.  
    • 51.  
    • 52. YouTube
    • 53. Have existing video content? Great! Upload it and encourage sharing
    • 54.  
    • 55.  
    • 56.  
    • 57.  
    • 58. LinkedIn
    • 59.  
    • 60.  
    • 61.  
    • 62.  
    • 63. Complete your profile On every platform. Add your URL, Facebook, Twitter, brand bio, contact. Why? This could be where someone encounters your brand for the first time.
    • 64. Integrate and share Sounds obvious and yet…
    • 65. Stay up to date Mashable Problogger Seth Godin’s Blog Your favourite blogs
    • 66.
      • Questions?