0
<ul><li>1. Your brand, your blog </li></ul><ul><li>2. Blogger outreach </li></ul><ul><li>3. Extending your reach </li></ul>
<ul><li>1. Your brand, your blog </li></ul>
What is a blog?
 
 
 
 
Why would/should  you blog?
To promote yourself Better than a resume
 
To promote your company Branded content
 
Consistent brand building The twist? You’re doing so  on your audience’s terms .
Interruption vs. Interaction
People are now marketing themselves like brands. Brands are now marketing themselves like people.
Build loyalty among clients, customers and readers  i.e. your audience.
Strategy Why are you blogging?
Audience Who are you blogging for? Who do you want to attract? Who do you want your readers to influence?
 
Most effective blogs Entertain, engage, inform, inspire, evolve. (True of any medium.)
Not about specs and attributes of your product or service
It’s about emotion How does your product or service enhance lifestyle?
 
 
your audience Are you spending their free time well?
Keep your readers longer Rich, quality content that’s informative, entertaining, but above all valued.
80/20 Balance between editorial and promotional content
Three simple tactics Encourage subscriptions Link to earlier posts End each post with a strong call to action
 
When should you post?  Consistency > Frequency Consider the time zones and leisure time of your audience
 
Timely vs. Timeless
 
<ul><li>2. Blogger Outreach </li></ul>
Influence is changing
PR is changing You no longer have to rely on traditional media to get your message out.
 
 
Readers as evangelists These days everyone has an audience. If you do things right, your audience will promote your brand ...
Put the  social  in social media Get readers involved. Encourage, monitor and respond to comments
 
<ul><li>This takes time because relationships take time. </li></ul>Keep in mind
<ul><li>3. Extending your reach </li></ul>
Explore Meet your audience where they are
 
Tumblr
 
 
Google +
 
 
YouTube
Have existing video content?  Great! Upload it and encourage sharing
 
 
 
 
LinkedIn
 
 
 
 
Complete your profile On every platform. Add your URL, Facebook, Twitter, brand bio, contact. Why? This could be where som...
Integrate and share Sounds obvious and yet…
Stay up to date Mashable Problogger Seth Godin’s Blog Your favourite blogs
<ul><li>Questions? </li></ul>
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Sfu smbc nov 19

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  • Transcript of "Sfu smbc nov 19"

    1. 1. <ul><li>1. Your brand, your blog </li></ul><ul><li>2. Blogger outreach </li></ul><ul><li>3. Extending your reach </li></ul>
    2. 2. <ul><li>1. Your brand, your blog </li></ul>
    3. 3. What is a blog?
    4. 8. Why would/should you blog?
    5. 9. To promote yourself Better than a resume
    6. 11. To promote your company Branded content
    7. 13. Consistent brand building The twist? You’re doing so on your audience’s terms .
    8. 14. Interruption vs. Interaction
    9. 15. People are now marketing themselves like brands. Brands are now marketing themselves like people.
    10. 16. Build loyalty among clients, customers and readers i.e. your audience.
    11. 17. Strategy Why are you blogging?
    12. 18. Audience Who are you blogging for? Who do you want to attract? Who do you want your readers to influence?
    13. 20. Most effective blogs Entertain, engage, inform, inspire, evolve. (True of any medium.)
    14. 21. Not about specs and attributes of your product or service
    15. 22. It’s about emotion How does your product or service enhance lifestyle?
    16. 25. your audience Are you spending their free time well?
    17. 26. Keep your readers longer Rich, quality content that’s informative, entertaining, but above all valued.
    18. 27. 80/20 Balance between editorial and promotional content
    19. 28. Three simple tactics Encourage subscriptions Link to earlier posts End each post with a strong call to action
    20. 30. When should you post? Consistency > Frequency Consider the time zones and leisure time of your audience
    21. 32. Timely vs. Timeless
    22. 34. <ul><li>2. Blogger Outreach </li></ul>
    23. 35. Influence is changing
    24. 36. PR is changing You no longer have to rely on traditional media to get your message out.
    25. 39. Readers as evangelists These days everyone has an audience. If you do things right, your audience will promote your brand for you.
    26. 40. Put the social in social media Get readers involved. Encourage, monitor and respond to comments
    27. 42. <ul><li>This takes time because relationships take time. </li></ul>Keep in mind
    28. 43. <ul><li>3. Extending your reach </li></ul>
    29. 44. Explore Meet your audience where they are
    30. 46. Tumblr
    31. 49. Google +
    32. 52. YouTube
    33. 53. Have existing video content? Great! Upload it and encourage sharing
    34. 58. LinkedIn
    35. 63. Complete your profile On every platform. Add your URL, Facebook, Twitter, brand bio, contact. Why? This could be where someone encounters your brand for the first time.
    36. 64. Integrate and share Sounds obvious and yet…
    37. 65. Stay up to date Mashable Problogger Seth Godin’s Blog Your favourite blogs
    38. 66. <ul><li>Questions? </li></ul>
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