What is SEO? - Basic SEO Guide for Beginners

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seo guide for beginners

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What is SEO? - Basic SEO Guide for Beginners

  1. 1.  SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.
  2. 2.  Increase & Maintain Search Engine Rankings  Increase Organic Search Engine Presence  Increase Number of Visitors through Organic Search Traffic
  3. 3. 1. Promotion/ Advertising and Brand Awareness 2. Drive Traffic (Drive Users or Customers) 3. Conversions/ Leads/ Sales
  4. 4. SEO is Free Advertising and is Long Term
  5. 5.  Study shows that 81% of Internet users worldwide used search engines  72% of searchers stop with the top 10 search results, and 90% stop with the top 30
  6. 6.  Website Audit  Keyword Research  On-Page Optimization  Content Writing  Off-Page Optimization
  7. 7. Check Websites Structure and Usability:  Search Engine Friendliness  Website Usability  Link Popularity  Brand Engagement
  8. 8.  Search relevant keywords using Google Keyword Tool
  9. 9.  Make the Website SEO Friendly: ◦ URL Naming ◦ Meta Tag Optimization ◦ Alt Tag Optimization ◦ Header Tag Optimization ◦ Internal Linking ◦ Sitemap
  10. 10. Produce Quality Content:  Articles  Press release  Blog Post  Blog Reviews
  11. 11.  Promote Your Website: ◦ Article Submission/Syndication ◦ Press-Release Submission ◦ Social Bookmarking ◦ Link Wheels ◦ Blog Comments ◦ Blog Post/Reviews ◦ Forums ◦ Video ◦ Slide/Doc/PDF
  12. 12.  SEO can be defined when customers see your Advertisement or Listing when they search.  Search Engine Optimization (SEO) is an effective tool for improving the volume and quality of traffic to your website.  The process involves a combination of 5 Steps: “website audit” “keyword research” “on page optimization” “content writing” and “off page optimization”  Visibility in the search engines will drive traffic to your site that will potentially convert to sales, leads, downloads and purchase.
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